Under the influence of rising prices and environmental protection, the era of low threshold and low cost for the printing industry is going
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For the whole printing circle, the unexpected environmental storm has long been not a fine or stop production. It has profoundly affected, and even partially changed the printing industry's industrial structure and long-term trend. And, this influence and change has not yet ended.
Origin: Beginning with haze and suffering
Roughly around 2013, “Smog” became an appearance of heavy air pollution and began to receive more and more attention. It is also in this year that the State Council has determined the pollution prevention and control measures known as the "Ten Articles of the Atmosphere." However, it is estimated that few bosses at that time could feel it. This matter has much to do with the printing circle.
The turning point appeared in 2015. The landmark event is: The packaging and printing industry, together with the petrochemical industry, has been listed by the Ministry of Environmental Protection as a pilot industry for the collection of volatile organic compounds (VOCs).
Although the pilot scheme did not say that “printing was a heavy polluting industry”, VOCs charges were terminated in most provinces due to the introduction of environmental taxes, but as one of the pilot industries for VOCs charges, the printing industry was subconsciously Labeled with "pollution industry": Pollution is not serious. Why did you take it? This kind of rhetorical question is estimated to make many people crazy, but difficult to distinguish.
Once affixed with the "pollution industry" label, the trouble has come and it has continued.
First, in the Beijing Fourth Professional Skills Contest held in 2016, the organizers excluded print items under the pretext of high energy consumption and heavy pollution.
Then, in the official release of the list of stop-and-limit production during the heavy air pollution warning in Beijing, printing companies took up a considerable proportion. The key point is that God did not do the United States. Heavy fog and haze occurred at the end of 2016. Beijing printing companies fell into a situation of regular production and production restrictions. Production rhythm was disrupted so that the normal publication cycle of many books and magazines was difficult to guarantee. Don't apologize to readers.
This is accompanied by: in many provinces and cities across the country environmental supervision and daily law enforcement inspections, printing companies have become the focus of attention: one day was opened four tickets, have been suspended production and rectification, but also as a small scattered The sewage company was dissolved on the spot. Three representative legal representatives from Sichuan Yinyin Factory were even detained for illegally discharging waste water.
There are even more troubles for bosses to scratch their heads than fines and production restrictions: In the first-tier cities such as Beidaguang, it seems more and more difficult for printing companies to establish a foothold. Especially in Beijing, the pressure of environmental protection is intertwined with the efforts to dissolve the non-core functions of the capital. Not only the packaging and printing factories that use the gravure printing process need to move out, many small and medium-sized book and magazine companies have also had to leave Hebei.
For example, Beijing Limatown, which is owned by AOC, has been relocated to Zhangjiakou, Hebei Province, and merged with a local company. Debao, a flexible packaging printing company belonging to the Anmike Department, also seems to have discontinued production. Only Beijing Ameco Group still insists on production. However, it is also a matter of time before the relocation.
It is difficult for enterprises to relocate from place to place, but there is still a place to stay. And leaving the metropolis, whether land or labor costs, will be reduced. Unexpected competitive advantage is thus obtained. It is also not accurate.
The problem is that there are still some companies with big names in their circles. The level of environmental protection is actually quite good. However, due to various reasons, in this round of environmental protection storms, the factory was shut down instead of being regenerated. Among them, representative companies are: Shenzhen Lifeng Accor, Suzhou Zixing, Shanghai Zhenglong, Foshan Lele.
In the past two to three years, the environmental protection issue has had a profound impact on the printing industry. It is all-encompassing: VOCs charges increase the company’s production costs, and the government’s refusal to participate in skills competitions has affected the industry’s social image and frequent stops. Production disrupts the normal production rhythm of enterprises, and relocation in different places has, to a large extent, changed the company's existing development path.
No matter what, it is enough for the bosses to scratch their heads and suffer.
Accident: Reshaping the market, boosting recovery
In the current situation, no matter how bosses scratch their heads, one thing becomes clear: The issue of environmental protection is already a matter of corporate life and death. Strengthening environmental protection governance is not only a corporate social responsibility but also a rigid government requirement.
Moreover, after the initial turmoil has passed, the long-term impact and positive significance of strengthening environmental protection governance in the industry is gradually emerging.
As far as the industry is concerned, printing companies have moved away from major cities such as Kitahiro, and are reshaping the regional pattern of the industry. On the one hand, the concentration of printing companies in Hebei, Anhui and other places is conducive to enhancing the vitality of the local printing industry. On the other hand, the sudden emergence of capacity vacancies in big cities is changing the flow of some printing businesses. Some time ago, it was even heard that printing companies in Guangdong and Hunan were doing business in Beijing.
More importantly, the unexpected environmental protection turmoil to a certain extent has played a role in "removing production capacity." The chronic diseases that have plagued the industry for many years have been resolved to some extent.
For example, in Beijing and the surrounding areas, due to the suspension of production restrictions and the suspension of production of some small and medium-sized printing plants, the “printing of books” that has disappeared for more than a decade has reappeared.
On the contrary, due to the relative lack of production capacity, printing companies began to regain the long-standing market discourse. Not only can we take care of children and work, but some are also bold enough to send price increases directly to the press. Some publishers have even set aside space for bargaining at the printing factory in order to ensure that the books are issued on time. This was unimaginable in previous years.
The sudden emergence of the supply and demand gap has caused a phenomenon in Beijing and its surrounding areas: As long as the printing factories can normally start, the business is almost endless. It is said that some large factory production orders have been scheduled for two or three months. In this case, the printer does not want to increase the price estimate.
The adjustment of the industrial structure triggered by the environmental protection issue has also brought about unexpected effects: the sudden and explosive development of the digital printing business at the photo and print shops. At the end of last year, there were friends in the circle who mentioned that the number of paper used for digital printing in some cities was suddenly doubled. One of the great possibilities is that the printing companies in the urban areas are relocating to graphic stores and quick printing shops, which free up more market space.
Just a few days ago, a friend who worked in a large digital printing company in Beijing also said that there was still a lot of idle capacity in the first two years and it was basically saturated in 2017.
As such, the industrial adjustment triggered by the environmental storm is not entirely a bad thing. No wonder there are bosses who will be happy to say that the market is very good. The premise is: You must be able to ensure that you survive the cruel shuffle.
The emergence of the production gap, the increase in market concentration, and the adjustment of the printing price brought with it a natural result: the profitability of the printing factory has risen, and the bosses’ investment has been enthusiastic, which in turn has driven the equipment market to pick up. This can be seen in the bottom-up rebound of the 2017 printing performance of the above-scale printing companies and the import volume of offset presses.
The era of low threshold and low cost of the printing industry is going
Regardless of whether it is good or bad, the impact of environmental protection on the printing circle appears to be gradual: With the improvement of the quality of the atmosphere, printing companies in the Beijing-Tianjin-Hebei region have significantly reduced their production due to heavy pollution; Bosses’ investment enthusiasm is rising, and the partial imbalance between supply and demand for printing capacity will eventually be filled.
So, what kind of far-reaching impact on the printing circle may have been caused by the environmental protection storm that has not yet ceased? Most importantly, it sent a signal to the owners inside the circle that the printing industry's low threshold and low-cost era are long gone.
Why do you say that? May wish to comprehend what the just said in the report of the government work of the two conferences: Strict implementation of environmental protection, quality, safety and other regulations and standards, resolve excess capacity, eliminate backward production capacity.
What can you read from this sentence? The “de-capacity” through environmental protection is not an “accident,” but is expected by the government.
In the past few years, the days of the printing industry have not been satisfactory. Many employers attribute the reason: overcapacity and fierce competition. There is another important reason why there is a surplus of production capacity: the threshold for opening a printing factory is too low.
In the past, we also had various environmental regulations, quality standards, and safety regulations, but in many cases, regulation was not strict. This leads to a situation where as long as there are one or two devices, a small printing factory can be opened without having to invest too much in environmental protection and safety production.
In the environmental protection storm of the past year or two, many printing factories were found to be in the situation where there was no EIA or construction without approval, which was not unrelated to the previous neglect of supervision.
Associated with the low threshold is low cost. Since there is no need to invest in environmental protection and other aspects, the overall cost of many small printing factories is much lower than that of some large and medium-sized enterprises. In the case of insufficient demand and excess production capacity, this has laid a semblance for the price war.
From the information disclosed in the government work report, the environmental protection storm that has not yet ceased, as well as the quality supervision and safety monitoring operations that can be expected, will not only continue to objectively play a role in “removing production capacity,” but will also increase the number of newcomers. Thresholds and costs.
In the future, I am afraid that there will be fewer and fewer cases when I buy one or two sets of equipment and rent a place to open a printing factory. Into the industrial zone, the necessary environmental protection facilities, and the environmental assessment report will become the standard for new printing plants.
If we say that the new version of the Labor Law promulgated in 2008 has ended the low-cost era of the labor force, increasingly stringent enforcement of environmental protection, quality, and safety laws is ending the era of low compliance costs for the entities.
This kind of specification will inevitably push up the production cost of the entire printing industry in stages, and it will reflect the printing price. In this regard, downstream customers are even more visible than printers.
Not long ago, a publishing circle media lamented in the report: The low-cost era of printing is ending. On Weibo, a person apparently from the magazine agency lamented: Today, when we signed a 2018 magazine printing contract with a printing factory, we found that even if the printing fee did not rise, they would not forget to change the price. With regard to the price increase, the customer has already had expectations and the printing house owner has obviously missed an opportunity.
The current question is: For those companies within the circle that still have such environmental problems, where do they go from here? The bosses need to think carefully