Facing the problem of ceramic inkjet technology, technical innovation has a long way to go
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The combination of ceramics and inkjet is a hot topic in the near future. It is regarded as a major technological revolution in the ceramic industry. The intervention of inkjet technology has enabled ceramics to see new market opportunities. With the increasingly sophisticated inkjet technology, the penetration of inkjet technology into the home improvement market has gradually expanded and matured, and its entry into the ceramic industry is also an inevitable trend of market development. However, nowadays, while inkjet ceramics have been praised by the media and ceramic manufacturers, we have to face up to the problems of domestic inkjet ceramics. The market situation of inkjet ceramics needs to be seen.
The first thing we have to mention is the production problem. As far as the current technology is concerned, the production of inkjet tiles cannot be compared with the traditional screen and roller methods, especially the production of large tiles is still not satisfactory. The development of small tile has made the inkjet tile market subject to certain limitations, and the customer base has been more locked in individual home improvement users, which has led to a second cost issue.
As far as the domestic inkjet ceramic technology is concerned, the core of technical equipment is still abroad. The so-called domestic equipment in the market, its core technology is still derived from foreign countries. As a result, the huge equipment input cost, human resource cost and low output output naturally cause the cost of a single tile to rise, and whether the personal home improvement user's ability to withstand can be digested.
In today's domestic market, inkjet ceramics have been praised as the aura of high-end products. Many large enterprises are willing to introduce foreign advanced equipment at high cost and strive to seize market opportunities first. As the mystery of inkjet ceramics gradually fades, more small and medium-sized enterprises join in, the high-end image of inkjet ceramics will collapse sooner or later, inkjet products are accustomed to the "price war" in the domestic market, "cabbage price" phenomenon Not difficult to foresee.
Xiaobian once saw on the Internet that researchers have said that it is the best case for inkjet products to occupy one-third of the market in the ceramics industry. As far as the current product status is concerned, there is still a long way to go. Xiaobian seems that the “localization” of technical equipment is a top priority, and it is an important factor that directly affects the cost and sales volume of products. Xiaobian remembers that some people have proposed the concept of “mesh screen + inkjet” and “roller + inkjet” on inkjet ceramic technology. The organic combination of old and new technologies will often bring better development effects. The company is developing products with Chinese characteristics. At the same time, how to make strides out of the country is also a problem we need to think about.
China is a major producer and consumer of ceramics in the world. The production of daily-use ceramics produced in China accounts for about 70% of the world's total. The output of art ceramics is 65% of the world's total, and the output of architectural ceramics also accounts for half of the world's total output. In this way, it is quite impressive that inkjet products can occupy one-third of the market. Technological equipment innovation, human resource training, business model reform, etc. will all be urgently needed to solve inkjet ceramics. Crisis and opportunities coexist. Market rules for survival of the fittest are still prevalent. Facing the existence of industry problems, active solutions and innovations are the survival of enterprises. The way of development.