Digital printing is expected to grow 44% in the next 5 years
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Business scope inspection as investment premise
Digital printing is expected to grow by 44% in the next five years, but companies are rushing to take risks, must consider the scope of business, and prepare business strategies in integration.
Although the printing industry is not promising due to competition from electronic media, it is expected that the growth rate of digital printing will reach 44% by 2015. However, whoever does not consider and hastily decided to get involved in digital printing will soon fail, because the business scope of applying digital printing must be considered before investing.
According to reports, the promising business areas are small batches of posters and paintings, large-format prints (XXL posters must be replaced regularly due to the need for advertising), or personalized catalogues and brochures. Luminous billboards printed on steel media or fabrics are also an increasingly important business. In addition, the appeal of digital printing for book printing is increasing, and personalized packaging is no longer an illusion in the age of personalized printing products. In order to effectively manage digital printing, private prints, from photo albums to self-designed beanbag sofas, have plenty of potential.
But is it enough to accept one of these areas of business? The manager of the GC consulting company in Munich believes that there is no ideal way in this respect, only in the PK state between offset printing and digital printing. It can be seen that the secret of the success of business owners looking for all spirits is futile. Companies need to find unique marketing features and unique selling points, and master the business skills, there is no alternative.
Digital printing into a recession
The economic recovery of the German printing industry has not yet arrived. It is estimated that the number of printing companies in Germany will be reduced from 10,000 to 7,000 in 2015. In the future, the printing industry will be different from the past, especially digital printing.
Ten years ago, the industry also predicted that offset printing would account for 50% of the total printing in 2011, and digital printing accounted for 24% of the market. However, according to market research by Iginda, the current share of offset printing is 49.4%, and the market share of digital printing is actually only 9.4%. It can be seen that all the predictions are not in line with the actual situation.
According to the annual report of the German Printing Media Association (BVDM), in 2009, the price of printing services in Germany dropped by 1.8% compared with 2008; Pira said that the total printing volume in Germany will continue to decline by 2015. %. Judging from the actual economic situation, the economic recovery of the printing industry has not yet arrived, and the pace of development may slow down. According to data from the German Print Media Association, it is estimated that the number of printing companies in Germany will be reduced from 10,000 to 7,000 in 2015. Whoever doesn't want to be eliminated must stand out from the competition.
How do printing companies adapt to this situation? Advantageously, the printing industry is expected to become an important market with a total of 24 billion euros in 2015, although the printing industry will be different. Especially in the field of digital printing, it will gain spurt growth as customers resume advertising spending. Other reasons for the growing demand for digital printing systems are small-volume marketing advertising materials, such as brochures and flyers, as well as the growth potential of direct sales, single or small albums and manuals, or integration into dynamic content in static. Business identity is becoming more and more important, and they may use bank statements as a marketing tool, which is also the reason for the growth of digital printing. Undoubtedly, digital printing has a great development prospect in the printing industry, especially inkjet printing technology.