The rapid growth of the output value of the packaging and printing industry
Today's society has grown to wherever goods are required to be packaged, and all packaging needs to be printed. Printing is one of the most important decoration and processing methods for product packaging. Printing plays a role in conveying information and publicizing and introducing products. High-quality packaging and printing help attract consumers' eyeballs and transmit product quality information, thereby increasing product sales. At the same time, technically complicated packaging printing is beneficial to consumers to identify authenticity and play an important role in product anti-counterfeiting. Because the role of packaging printing in the realization of product value is increasingly important, packaging and printing program design, packaging material selection, technology line, equipment selection, etc. have developed into a complex industrial chain, and the scale of packaging and printing market has steadily increased.
Since the 1980s, China's packaging industry has experienced a period of rapid growth of 40 years. According to data from the National Bureau of Statistics, in 2015, China's packaging industry enterprises above designated size (all industrial corporations with an annual business income of RMB 20 million and above) ) Accumulated main business income was 1,135.548 billion yuan, which already had a trillion market scale and became a world packaging power. From the perspective of packaging and printing segmentation, there is a large amount of social demand, increasing scientific and technological content, and rapid growth in output value.
According to the prospective industry research institute "China packaging industry market forward-looking and investment strategic planning analysis report" data show that China's packaging and printing industry sales revenue since 2009 has shown an increasing trend. In 2014, the sales revenue of the packaging and printing industry in China exceeded RMB 260 billion.
In recent years, due to the development of China’s economy, the improvement of people’s living standards, and the increasing demand for packaging printing quality and craftsmanship, packaging and printing has quickly become a hot spot in the printing market in a few short years. The market share of packaging and printing has been far away. Leading to publication printing. The packaging and printing industry is highly supportive and the products need to be packaged. Therefore, it has become a relatively fast-growing industry, and electronic surveillance code technology has also given it a huge market space as an emerging force in the field of packaging and printing. Rapid growth and huge space for development have prompted more and more companies to devote themselves to the field of packaging and printing. The output value of packaging and decoration printing in China has maintained a rapid growth, and the proportion of the total printing output has steadily increased.
As an important midstream industry, the packaging and printing industry has a very obvious pattern of intensified industrial competition. From the development of the industry in recent years, China's packaging and printing industry has formed a trillion market scale. In the past ten years, the total output value of China's packaging industry has exceeded 250 billion yuan in 2002 and exceeded 1 trillion yuan in 2009, surpassing Japan, becoming the second largest packaging power in the world after the United States. In 2016, the total output value of the domestic packaging industry was close to 2 trillion yuan. The packaging industry has a large social demand and increasing scientific and technological content, and has become an important industry that has an important influence on economic and social development.
With the rapid development of China’s national economy and the acceleration of urbanization, the purchasing power and quality of life of urban and rural residents in China will continue to increase, thus driving the sustained and rapid growth of China’s consumer goods market, and further driving the rapid development of China’s packaging and printing industry through the transmission of industrial chains. development of. At present, China's economy is in a transitional period. Emerging industries such as e-commerce, express logistics, and electronic communications have become a national economic growth point. Driven by this, packaging printing in certain fields has shown rapid development momentum. In general, the market demand for China's packaging and printing industry will continue to maintain a steady and rapid growth momentum, and the demand for high-end packaging and printing market will further increase.
With the increasing diversification of consumer demand, packaging and printing of large packages and fine products will become the first choice for consumer goods manufacturers. At the same time, lower market concentration will provide paper packaging manufacturers with sufficient development space and opportunities. Live the wave of development of the times, expand the scale of one's own market, will grow into the future industry giant. From the perspective of the overall scale, the total output value of the packaging industry in China exceeded 1.4 trillion in 2014. Currently, the packaging and printing industry in China has a huge capacity and has plenty of space for the Internet.
From the perspective of the packaging of new areas and technologies, cloud printing and internet packaging are becoming an important direction for the transformation of the packaging and printing industry. It effectively solves the prominent contradictions in the packaging industry. Internet packaging links the main parties of the industry chain to the same platform. Informatization, big data, and intelligent production will greatly increase operational efficiency and reduce costs, providing customers with fast, convenient, low-cost, and high-quality integrated services. But at the same time, the impact of online advertising is also very obvious. The Internetization of the packaging and printing industry will set off dramatic changes, and industry consolidation is ushering in new forces.
The "Guiding Opinions on Accelerating the Transformation and Development of China's Packaging Industry" issued by the Ministry of Industry and Information Technology and the Ministry of Commerce proposed that the growth rate of the packaging industry should keep pace with the growth rate of the national economy, and the scale of industrial development should be adapted to the needs of supporting services. By 2020, the annual main business income of the packaging industry will reach 2.5 trillion yuan, forming more than 15 enterprises or groups with an annual output value of more than 5 billion yuan. The number of listed companies and high-tech enterprises will increase substantially, and the new industrialization with outstanding characteristics of the packaging industry will be actively nurtured. Industrial demonstration bases form a group of well-known brands with strong influence.
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