Global Pet Food Packaging Market Grows Rapidly

- Apr 19, 2018-

Global pet food packaging market grows rapidly

Globally, both the pet food market itself and its associated labeling and packaging markets have grown rapidly and are flexible and diversified.

Pets have been a human partner for thousands of years, and their companionship is a source of human happiness and healthy living. According to surveys, more than half of the world’s people are feeding pets. In the past five years, the pet market in China has maintained an average high growth rate of around 30%. By the end of 2016, the number of pets in circulation had reached 100 million, and the pet market consumption was approximately 122 billion yuan. It is predicted that by 2021, the pet penetration rate will continue to increase. China's pet market capacity is expected to double, the compound growth rate will reach 16.6%, and the rate of raising pets in urban areas will be even higher.

Pet food is a food specially provided for pets. It is located between human food and traditional livestock and poultry feed. Its role is mainly to provide all kinds of pets with the most basic life guarantees, growth and nutrients needed for health, and has comprehensive nutrition. High digestion and absorption rate, scientific formula, convenient feeding and prevention of certain diseases. According to the report “Analysis of the Global Pet Food Market 2015 and Status of China's Pet Food Development in 2016” released by the China Agriculture Promotion Association Pet Industry Committee, the global pet food market has grown steadily and continuously over the past few years. In 2015, the global pet food retail market grew by 4% to a total of US$70 billion and is expected to grow at a relatively rapid rate in the future.

In China, due to changes in the family structure, the number of empty nests and Dink families has increased, the ageing trend has deepened, the people’s income level has improved, the consumption structure has improved, the number of pets raised by residents has grown rapidly, and the demand for pet foods has also increased significantly. The pet food industry has become One of the fast growing industries in China's consumer goods market. According to the research report of the Industry Research Institute of Qianfeng, the compound growth rate of the pet food market in China during 2008-2015 exceeded 30%, which is one of the fastest growing regions in the world. As of the end of 2015, the pet food market in China reached 35 billion yuan, an increase of 41.2% year-on-year. It is expected that the pet food market in China will continue to grow at a compound growth rate of around 30% in the next few years, and by 2020 it will reach a market scale of RMB 120 billion, making it the third largest pet food market in the world.

With the rise of emerging countries such as China, Brazil, and India, the global pet food production and consumption are gradually shifting to these countries and regions. The quality of food and formula science are constantly improving, and the high-end trend of pet food is obvious.

This growth trend is also evident in the pet food labeling and packaging. Many companies stated that manufacturers are willing to invest more in label design because they know that labels represent the image of a brand and are one of the most effective marketing tools.

At present, the global pet market advocates primitive feeding, that is, directly feeding domestic pets with uncooked meat, edible bones or animal organs. This is regarded as the most natural feeding method, and it is also more in line with the pet body. The correct natural feeding of internal structure and tooth structure. This category is also a type of pet food that uses high-quality, high-end labels/packaging. One professional believes that the explosive growth of this label is similar to the growth of private wineries: “The prices of such products are relatively high and they are the choice of high-end people. It is rather similar to the development of hand-made beer and private wineries. As customers increasingly focus on personalization, they are particularly interested in labels that use special materials and special decorative effects, so the entire pet food market is looking for ways to make its products stand out.”

A company’s product procurement and marketing planning manager stated: “We have a number of label suppliers. When we select suppliers, we look for them across the entire European area according to their needs. Which companies are better at processing what we choose? Pet foods are very special and require the use of materials that are stable and resistant to humidity and moisture in a frozen environment. Therefore, the outer packaging of the product is very important. The label needs to be firmly bonded to the food in a completely frozen environment, and the correctness must be ensured. The sticking method and the outstanding brand show the effect.Similarly, the fineness of printing is also critical, which not only helps to increase the brand recognition, but also can clearly show the food formula.

For the better development of pet food packaging, many companies and professionals will gather at the 2018 Shanghai International Pet Products and Pet Medical Exhibition held at the Shanghai New International Expo Center on December 13-16, 2018.

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