Three Kingdoms Book and Card: Business Integrity

- Oct 30, 2018-

Three Kingdoms Book and Card: Business Integrity

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In the class of Taipei, I talked with the students about the packaging design of Taichung's famous "Sun Cake". The original creator was Professor Yan Shuilong, a master of art in France. At the time, after making a sample box according to his design, it has been used for 40 years. At the moment, Shunkou promised to the students that the next time the real sun cake with the printed box of our company was brought to the class for everyone to taste. Some students asked: "This is true!", although there is no disappointment in this response. Or anger, but also to educate the classmates, back to: "I have never deceived people!" Students know the word! Busy back: "Sorry! This is my mantra!" The situation eased a lot! Sometimes it is okay for everyone to make jokes, but questioning the integrity of others is a mantra, and sometimes it hurts personality and friendship. When the old ancestors made the words, they combined the words of the people into the word "letter". They also told the younger generations of the later generations and the entire Chinese character circle that we must keep our words!


In the printing industry for 50 years, the company has a history of more than 60 years. If the grandfather opened the grocery store in 1931, it will be close to 80 years since the word "Xingtai". Colleagues sometimes ask: the equipment and scale of our company. No difference, what is the difference with other peers! I am categorically saying that only the word "integrity" is our greatest treasure and the most important core value we rely on for survival. For more than 60 years, we have been operating from "Xingtai" to open a business called "Xingtai Mensheng". There are hundreds of others, some of which are several times larger than the Xingtai company in terms of scale and operation, but they still pay tribute and gratitude to the old clubs, because they also bring the "good faith genes" to the body, in the grassroots and development. Have a chance to succeed.


At the beginning of the business, Xingtai operated a corrosion-resistant copper-zinc plate (Hong Kong called the electric version). The founder insisted on the quality and the working attitude of today's business. The dozens of manuscripts received from Taiwan's north and south every day are not delayed. Do a good job in the four- or five-hour process on the day, unless it is a large number of jobs will be delivered regularly, although the price is not the cheapest but the quality is good, the time is fast, but it is the best of hundreds of printing houses supplier. Before 30 or 50 years ago, most of the printing houses were not known for being punctual. If the customer asked when they could deliver the goods? Always answer "Tomorrow", because tomorrow can never be over, and the punctual and trustworthy "Xingtai Color" believes that it is the biggest owe to the customer on time, so the prints that cannot be delivered in time are often pushed off. Although it can't be said that there is no delay in delivery, there must be a lot of accidents mixed together, and there will be such a chance of delay in delivery. Therefore, customers of Xingtai can get the promise of Xingtai. Don't worry about production, you can concentrate on sales operations. At that time, there was a printing industry that was not known on time. When a customer came to the factory to work, the printing factory removed the other printed plates from the work and replaced them with the printing plates of the customers who came to work. The guests left with satisfaction! When I arrived at the bus stop, I found that my hat was forgotten. When I returned to the printing house, I found that his printing plate was unloaded and put aside!


I remember that in the third year of the printing industry, in the second half of July 1960, I was going to produce a 1959 "August 7 Flood Report" for the highest level, Chiang Kai-shek, which was the important performance report of the Governor of the province, General Zhou Zhirou. More than 700 photos in more than 400 pages of black and white. At that time, there was no negative film or PS version. The work of the two hand-held lithography machines was very heavy. It was met with the typhoon Shirley disaster on August 1, 60, and the road was completely broken! The power is gone. Therefore, the provincial government puts the power of the small old hydropower plant, which is only 30 kilometers away, from the power supply of all users, and sends it directly to our printing factory. After six or seven days of work, it is not enough to sleep. Completing this "report", this kind of cost-free, borrowing a lot of external resources and manpower to complete the task is also a major event to hold on to its own goodwill and complete the mission of the trustee.


Doing business is based on the principle of “seeking the benefits”, but it is more important to reach the expectations and wishes of the trustees. In the early 1980s, the author received an entrepreneur to support a Taiwanese government with a salary of 12,000 US dollars. The old artists took out the album. At the time, each six-foot painting was borrowed from the camera to reduce the size to about one-tenth. The painter was extremely demanding. Each picture was filtered after the color separation. Secondly, there was no digital proofing system at that time. It was all necessary to print and proof on the printing machine. It took more than a year to complete. The color separation fee exceeded 12,000 US dollars earlier, which was a big loss business. The finished book has a high level of quality, which has caused the attention of Professor Huang Junxi (Mr. Song Song Meiling Chinese Painting Teacher). He appointed the History Museum and handed over the albums for the exhibition to our company. Each album took a lot of time and effort, and the masters did proofreading and coloring. The old man would add a pen to the proofing paper from time to time. Color, add ink, say that it is so good, this spirit of seeking truth, seeking goodness, and seeking beauty has turned this work burden into a learning and progressive force of Xingtai, loyal to the profession, loyal to the masters, and in these Although the work is not to be compensated, but it is somewhat lossy, but the return is rich in goodwill and the trust of the history museum, and many businesses will be delivered. Therefore, credit is a goodwill that must be held, but sincerely treating relevant customers and doing intimate service is an indispensable driving force. If you do not treat people with sincerity and hospitality, printing this service production industry will become only industrial production. Manufacturing, without feelings and feelings, will only kill the price in the market, and there is no special situation to fight the melee.


China has waited for the 2008 Beijing Olympic Games, which has only been in the past 100 years. It has spent hundreds of billions of dollars on expensive projects. Countless athletes have won many best achievements in the past few years. They have washed snow under blood and sweat. The pride of a century-old East Asian sick man, but this glory lasted for less than a month, was met by hundreds of tons of melamine poisoned milk incident, the Chinese Olympic milestone was covered with thick dust, in fact, the melamine poisoning amount is large, a lot, Like a child who drinks every day and eats meals, it will produce kidney stones. But this Sanlu company and many dairy farmers and dairy companies that break into melamine have a huge panic and impact on the food market in China and East Asia. However, the adverse effects of the entire Chinese food export and even the toxic substances in the exported products are even greater. In addition, in this wave of world economic tsunami, many companies are facing market shrinkage and sharp decline in exports. It is a disastrous scene that everyone has never dreamed of. The employees of the company and the employees who work hard should be open and honest. Taiwan's most famous semiconductor industry and some optoelectronic industry strategies, high-level executives pay cuts, employees to reduce the number of working hours to replace the layoffs, for the company to send an employee, just like a dream The person wakes up and says you have no bed! Take a piece of felt for him to survive in the cold night, so it is better to squeeze a bed and two quilts for three people. Although uncomfortable, I always hope that the dawn will come. In the autumn of 2007, when Xiamen Haicang attended the inauguration ceremony of the Kodak CTP Printing Plate Factory, a group of guided engineers with excellent Chinese and English proficiency and professional knowledge said that they were originally admitted to the Kodak Film Factory and were deported due to the film market crash. Fortunately, the CTP plant started! They returned to Kodak, and they vowed to go all out and don't want to be laid off again. It’s really mixed! This is also the oriental people's old-fashioned, Westerners are utilitarian, they can go up first! If you can't climb up, you will have to be laid off by people who have reduced their needs. This kind of company and employees only have a relationship of profit and harm, which is not a blessing to society.


Today’s corporate legal person bears a heavy burden of social responsibility, not only to seek business opportunities all over the world, but also to have a group of employees to do service and production, but also to abide by various laws and regulations. Today’s environmental laws and environmental protection requirements are becoming increasingly stringent. Even from the consumer's requirements on whether the raw materials, production processes and production conditions meet the requirements of ISO 14001 or OHSAS 18000, the increase in costs will have to meet the limited price requirements of customers, and it is necessary to create profits to meet the return on investment of shareholders. The promotion of the treatment of employees has led to the beneficial economic benefits of the "economic scale" that was once regarded as a standard. Today, it has become too big and too wasteful to "improperly expand the scale." If you reluctantly reduce the scale, the next day may be a recovery. When expanding the scale, I am afraid that there is more than enough strength! In response to these reasons, operators should be "open and honest" with shareholders and employees to share the "integrity" to face the difficulties of the economic depression in the past 100 years, waiting for the warm spring time.


In November last year, the heads of the three major US automakers took a private jet to the Washington Congress to testify and demanded more than $20 billion in bailout loans. They were asked that the business operation was very difficult. The poorly managed CEOs and operators still took high salaries and took private The luxury of the plane, holding a golden rice bowl to beg, is really not like. Chen, the former president of Taiwan’s popular election, kept saying that the people are the head and the boss, but they are the right to seize the money. The company wants him to help, and both sides who want him to resist will have to give money. If the government is operating as a business, Taiwan Moreover, it is unfortunate that such a corrupt CEO has hindered the development of Taiwanese enterprises and government affairs. It seems that the employer's "integrity" should be given the highest priority, so that enterprises can have good faith in the outside world.

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