Thoughts on the Investment and Development of Digital Printing Enterprises
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With its advantages of variable data printing, personalized printing, network printing, and online processing, digital printing has grown rapidly in recent years, not only in commercial fast printing, in the field of printing and printing, but also in finance, telecommunications, and insurance. , publishing, printing, packaging and other fields have been applied.
Color digital presses based on dusting technology are available in both production and non-production types. The production digital printing machine has industrial batch production capacity and high printing speed and is suitable for long-term operation; the performance and quality of the non-production digital printing machine can also meet the basic requirements of printing, but the price is relatively cheap and the printing speed is slightly lower.
The domestic digital printing machines mainly include Fuji Xerox, HpIndgo, Kodak NexPress, Xeikon, Canon, and Océ. In 2003, the installed capacity of toner digital printing machines increased from 289 in 2002 to 715, of which Fuji Xerox grew 72 units and HP Indigo has grown 21 sets, and the digital printers of these two manufacturers have applications in the domestic commercial fast printing, office printing, finance, packaging, and ticket printing fields.
In Beijing, Shanghai, Guangzhou, Hangzhou and other places, there are many fast-print shops on the street, which proves that digital printing has indeed entered our daily life.
At present, the application of digital printing in China is polarized. One end is the low-end market. The investment scale of practitioners is small. Most of the equipment used are non-production digital printing machines, digital copiers and multifunction machines. Most of the printing jobs are short-lived black and white. The customer maps of these companies are cheap and fast, and the lower the price, the better. At present, the price of Beijing's Wenyin market has dropped from a 0.30 yuan A4 to a current O.10 yuan a few years ago. Although the amount of printing is much larger than before, the profit has dropped greatly; the other end is the high-end market. The scale of investment by practitioners is relatively large. Digital devices are mostly production-type digital printing machines. The jobs are not only short-run color printing, but also many personalized and variable-data printing color printing products. These customers pay more attention to quality. And service, high requirements for color and print quality. Such customers include advertising companies, architectural design institutes, clothing companies, publishing houses, etc. The price of printing a color A4 has dropped from the initial 20 yuan to the current 5 yuan, or even 2 yuan.
From the current situation, although the digital printing market in China is large, it is not very mature and the regional development is not balanced. At present, the development of digital printing is relatively fast in Beijing, Shanghai, Guangzhou, Hangzhou, etc., while the northeast and northwest regions are developing slowly. Because local people are not aware of digital printing, they always compare traditional offset printing with digital printing, resulting in low profit margins for digital printing. In recent years, although digital printing has begun to be gradually accepted, some small color laser printers have greatly impacted the market of large-scale digital printing machines at a low printing price, diverting many of their customers. However, many companies have achieved remarkable results in the field of digital printing, and opened many chain stores in different cities.
For digital printing operators to succeed, only strong technical force, sophisticated equipment is not enough, more importantly, to be good at business, a good management model, and providing quality value-added services is the key to success. For example, the design and printing of catering, decoration, environmental design and other fields, relying solely on price cuts to attract customers, this road can only be narrower and narrower.
Investing $1 on a digital press, you must invest another $1 in information technology support, including networking, software, servers, and other support. The power of IT determines the level of digital printing profits. The digital printing market needs everyone to cultivate together, to do the digital concept of the market, to study market demand and dynamics, to find solutions, and to organize industry promotion and expansion.
In the face of the digital printing market in the future, only digital printing equipment is far from enough. The right investment strategy, high-quality IT support, value-added value-added services and other aspects are combined to make a shortcut for digital printing companies to succeed.