Application of digital asset management in printing and e-commerce
We are a big printing company in Shenzhen China . We offer all book publications, hardcover book printing, papercover book printing, hardcover notebook, sprial book printing, saddle stiching book printing, booklet printing,packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
For more information please visit
http://www.joyful-printing.com. ENG only
http://www.joyful-printing.net
http://www.joyful-printing.org
email: info@joyful-printing.net
First, The current situation of Hong Kong's printing industry and the urgent need to solve problems
Hong Kong's printing industry has experienced rapid development for decades, advanced printing technology, developed industry, first-class equipment, pragmatic and standardized business models, and has won the recognition and trust of the world's printing buyers. The world printing industry has reorganized and reformed the structure of “digitalization”, and the continuous improvement of technology has formed a new technology process for various printing products from pre-press preparation, printing output to post-press processing, and the printing market environment is also “capacity shortage”. "The evolution into "overcapacity", the printing industry began to face the problem of overcapacity, but also directly led to the fierce competition in the printing industry.
How do printers gain space to survive, develop and grow in this low-profit era? How does the printing industry transform the open product service system from the traditional closed product production system, continuously expand the extension of the printing industry, continuously deepen the connotation of the printing industry, increase the market opportunities of the printing industry, and adapt to the increasingly prominent technology-driven needs of the printing industry. ? How to use digital technology to integrate publishing, printing and end-user resources, technically around the full digitalization of printed page content elements, film-free CTP production environment, and multi-color or color technology for printed pages, such as CIP3/4 More technical means of change? How to adopt digital technology in business, especially digital asset management and e-commerce, jumping out of the traditional business model, jumping out of the way of thinking that is mainly dealing with daily problems, from the fact that there are many production tasks, low profits, and pressure I am too big to take into account the application of new technologies and the way out of development work. How to transform customer's creativity, various digital documents, various printed materials, various technological methods, and various customer resources into value-added resources? How to effectively communicate with customers, reduce costs, and the number of employees? This series of printing industry problems is an urgent problem that the Hong Kong printing industry needs to solve and must solve.
Second, the application of digital asset management in printing and e-commerce
In the cross-media era of the 21st century, all kinds of digital information make these originally used information on the digital platform, which can be re-organized and re-added by the computer system, thus turning these original useless analog static information into A digital resource is becoming more and more important for the development of enterprises.
1. What is a digital asset?
Digital assets (Digital Asset) is media, information and unsystemized digital stream files stored in digital form, including (1) media assets such as design, logos, page layout, animation, 3D perspective, audio files, video files, photos and images. (2) Information assets, such as documents, columns, database files, texts, news papers, etc.; (3) static files, such as legacy documents that have been scanned for reference or reuse.
2. Digital asset management and its functions
Digital Asset Management (DAM) is also known as Digital Media Asset Management (DMAM, Digital).
Media Asset Management) or Digital Content Management (DCM) is used to archive, track and manage digital page elements (including text, images/photos, pages, templates, line graphs) in a digital cross-media environment. Computer hardware and software systems and their application solutions for logos, typesetting files, and video and audio clips. The main functions of digital asset management can be summarized as follows:
(1) Digital Information Manager function
Including large-scale compilation, using built-in mechanisms for job assignment; job sequencing management; scheduling and approval.
(2) Index function
Including template application editing materials; use keyword library; can handle a variety of work sorting.
(3) Access function
Includes three options for review mechanisms (no approval/single approval/dual approval required); web page notification; offline storage media processing.
(4) Report function
Includes user login tracking; system usage tracking; asset check-in tracking; other tracking.
(5) version tracking function
Includes version modification history; version modification browsing.
(6) Full-text search function
Including accurate, fuzzy, statement query; dynamic classification prompts; provide hierarchical data classification and query functions; natural language engine; instant key index and timed key index; progressive search; support multiple file formats (MS Office/.doc/ .xls/ .ppt, HTML, TEXT, PDF, XML)
(7) The number of pens per page; the display mode of bars, squares, etc.; the sorting method of multiple query results, such as date, similarity, file size, name, and customizable sorting, summary of query results and detailed viewing functions, and The medium and small thumbnail display switching can be performed for the drawing materials; the common common query condition is added to the bookmark function.
(8) Image processing function
Automatically generate small and medium images; automatically convert to a unified image format.
(9) Knowledge management function
Including intelligent related word prompts; dynamic classification prompts; traditional and simplified interchange; homophones; synonymous words.
(10) Personal bookmark function
Modify personal data; set common queries; set common files; apply for access management.
3. Application of digital asset management
Printing and its e-commerce digital asset management applications have extended the concept of printing to paper printing, web publishing and e-commercial sample production, in short, a digital information organization and media representation through page descriptions. . In order to expand the publishing and printing product chain and add value to every aspect of the product chain, leading industry leaders have been changing the digital asset structure to make it better for printing, constantly looking for new and creative digital images. Use, build some DAM's holistic solution. For example, catalog publishers turn catalogues of print and online products into digital assets and apply them to a variety of areas that provide customers with more effective services.
Today, some print owners use the established DAM solution to automate the digitization and classification of media, obtain statistical data on a variety of market application goals, and generate core digital assets related to the administrative and operational project tracking properties, providing a complete The end-to-end solution enables companies that are unable to invest and maintain a DAM system to access digital assets remotely via the Internet and use this DAM technology to gain new service value. The asset creation, publishing, prepress and printing industries using digital asset management have also achieved long-term efficiency, enhanced competitiveness and broad profit margins. It can be seen that digital asset management is not only widely used in pure digital web page production, but also becomes the basic tool for traditional printing, digital printing and on-demand printing.
(1) Application of DAM in traditional printing
Traditional printing has basically realized the digitization of production processes and management, and built the basic conditions for the application of DAM, as well as the preconditions for the production and reuse of digital media files. However, the printing industry in Hong Kong is riding a good horse to find a fast horse. The treasure of Zhenshan is not found in the hands. It does not basically understand the maximum benefits of digital asset management and the strategic value of its actual extension, thus forming a practical solution.
The core of traditional printing and its e-commerce application DAM is to realize the transformation of traditional printing from processing to service. It can start from two levels of strategy and tactics. At the strategic level, it is necessary to actively transfer the competitive advantage of digital asset management to production and market. Each value-added node forms a shorter production and service cycle, which not only increases revenue from new services, but also reduces time-to-market time, gains new sales channels, and improves and optimizes customer contact. In 2003, about 80% of companies in the US created value, expanded demand and increased revenue from DAM applications. At the tactical level, DAM will change the long-term inherent business and management model, and the system's structured archives will become a potentially valuable digital asset. Based on DAM, it can reduce production management, customer communication, digital prepress, etc. by about 40% of working time. It can also evaluate economic evaluation methods that are valuable for business management and cost control, digitally objectively evaluate and control each impact on business development and The details of competition reduce various material consumption, time consumption and repetitive work, so that the original resources are continuously added value in the extension of the product chain.
(2) Application of DAM in digital printing
Digital printing is a revolution in printing technology triggered by the growing personal needs of society, which not only integrates printing technologies with new imaging technologies and materials, but also enables many personalized information (such as documents, messages, images) to pass digital And database management has turned into a potentially valuable resource, and it has created conditions for digital asset management to display its talents in digital printing. Of course, digital printing applications must face users who are more difficult to deal with than regular print buyers, and must stay close to the pulse of the market to provide business solutions for relevant professionals.
Nowadays, digital printing has begun to shift the printing industry from industrial production to service users. Digital printers are not only aware of the organizational structure of order management, database publishing and printing processes, but also understand that digital printing is from data collection to product delivery. Of the total workload of printing equipment operations, only 5% is related to the real printing unit, the remaining digital asset database accounts for 60% of the workload, and the post-processing operation to complete the entire product output accounts for 35% of the workload.
(3) Application of DAM in on-demand printing
There are two ways to apply DAM in on-demand printing. One is to use digital asset management as a source of content for actual printing; the other is to use the digital asset management information repository as a central repository for all electronic assets. It is used as an asset in various outputs or applications.
When digital asset management is used as a source of content for actual printing, Internet technology is used to establish networked information collection, storage, preparation and transmission, as well as planning and preparation for cross-media applications.
When using the digital asset management information repository as the central repository for all electronic assets, the key is to use the asset management system to provide storage and storage of electronic files in the database is the core, and must also address electronic documents such as HTML pages. , GIF images, JPEG images, and other forms of compatibility, customer logos, artwork, legal notices, market news, mechanical drawings, layouts, and management of any digital files in actual printing.
In addition, in on-demand printing, library services such as version control, indexing, storage level, search, import and export, approval procedures, translation generation, etc. have also become new projects in digital asset management. As a dynamic print data stream, it is customized and integrated by the user in the system. In this on-demand printing integration, the system provides three key functions, including rules and approval processes, digital asset relationships and interpretation, publishing system integration, and composite file support, as well as integration techniques for tools related to print publishing. Such as Quark Xpress and InDesign enable automatic upgrades of on-demand printing and asset management for accessibility and application.
In short, relying on the development and progress of ideas and technology to promote the transformation of printing technology, technology, management and business models, in the continuous integration and differentiation of the industry, create new opportunities and open up new areas. The printing technique that has lasted for thousands of years, and has experienced countless technological changes and always maintains youthful vitality, is the testimony of innovation, development and transformation of Yinghao from generation to generation. Despite the confusion faced by Hong Kong printers today, the heart of innovation remains, the opportunities are still in the hands, and the dawn is ahead. Hong Kong printing tomorrow will be more brilliant.