Liu Yang said that the story selection of pop-up books is no different from other topic selection, and the process of arguing the topic selection is necessary, but it is necessary to add this link of three-dimensional on the basis of the plane. That is to say, a pop-up book, the degree of excitement and the final market impact, or related to its own book quality, whether the story is wonderful or not, whether the illustration style is advanced, whether the story and illustration can be perfectly matched, are all key factors - the three-dimensional process is not the more difficult the better, only the three-dimensional technology and three-dimensional design that complement the content of the book can really add color to the vision of a book, so that this pop-up book has long-term vitality.
After the regular process of non-pop-up books such as story demonstration and confirmation of illustration style is completed, to the three-dimensional paper art experimental stage, the cooperation between illustrators and paper artists is the key to making pop-up books, which must be repeatedly communicated and trial-made, from white paper models to color paper models, to the complex three-dimensional structure erected in the middle of each page, to turning pages, all need to be solved by paper artists and illustrators. The roles of the two are complementary, and if the illustrator does not understand a little about the three-dimensional process and participates in the production of a pop-up book, it requires the editor and the paper artist to pay a huge communication cost, which is a fundamental reason why the vast group of illustrators cannot really participate in the production and publication of pop-up books. At present, there are very few paper artists in China who can have complete experience in the pop-up book production process, either engineers who have experience in printing factory production, or artists and illustrators with rich experience in paper art design and handmade production. It is a long way for readers and authors to realize the transformation from flat thinking to three-dimensional thinking, but the alliance also tries to train three-dimensional thinking in colleges and universities through various sharing and lectures. After the completion of the preliminary structure demonstration, it is also necessary to deliver the important link of mass production of the printing plant, generally speaking, the printing factory with the pop-up book production line will be equipped with the corresponding printing manager and prepress engineer to cooperate with the paper artist and illustrator to solve the mass production.
All these factors will make the cycle of pop-up book publication and production very long, much longer than the production of ordinary picture books.
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