See the transfer of knowledge from online bookstores
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First, Network
1. Changes brought by the network
Before change
Data transmission is based on analogy, messy can not be unified, and it is not easy to save and take.
Information cannot be obtained immediately and waits longer.
Most of them are one-way delivery and lack of interaction.
After the change
The digital database is formed.
Information gets fast.
Information flow is a two-way interaction (can be a person or a person and a database interaction)
2. Briefly describe the five stages of development of e-commerce
At present everyone is talking about e-commerce, everyone lives in this structure, but in the view of our Internet industry, the current development of e-commerce is still in its infancy.
Here, I refer to some of the past business development theories, and the situation that e-commerce operators are currently seeing. I classify e-commerce as five stages of development:
(1) Sales Model Virtualization
Following the operation of the original physical channel, the goods trading transaction and the acceptance of the order action were moved to the network, and the virtual interface operation was completed using the virtual interface of the network. The booked jobs are completely the same as the physical sales channels, such as inventory, logistics, and after-sales services. This is the necessary basic development of e-commerce. At present, most e-commerce operations, especially B2C, are at this stage.
(2) the production of qualitative change (news of goods, services, technical structure)
Really taking advantage of the characteristics of the Internet and making changes in business models is not just the virtualization of transactions. Usually you need to actually participate in one or more years. After you are familiar with the use of the Internet, you can really think about what the quality of the network is.
Here I can share my personal experience, that is, most of the qualitative changes are related to the vertical domainknow-how, which is vertical rather than horizontal. The so-called vertical meaning is that you must understand the parts of your own industry that will produce qualitative changes after virtualization. For example, MP3 brings qualitative changes to the music market; the logistics industry's tracking system also uses the convenience brought by the Internet to change the way of operation; the publishing industry is in e-books, Print-on-demand, online publishing, and personal publishing. And so on brings qualitative changes.
(3) the shape of the new pathway
Due to structural changes after the quality change, new products or new service forms are continuously generated, thus forming new sales or operation channels. Because the old channels grow slowly, the new channels are growing and expanding, and the huge incentives between growth and decline have great business opportunities.
As far as I personally observe, most of the industries have not yet reached this stage, and they are still waiting for the products to be introduced after the qualitative change to form new channels.
(4) changes in consumer behavior and habits
When the network begins to be used, it has already begun to affect, but it must undergo interaction with the new channel to accelerate the change. In addition, the development of various network application technologies has played a role in fueling, such as computers, 3G mobile phones, PDAs, IA (network appliances) and so on.
(5) the formation of new markets
For the inevitable situation without reversibility, and the opportunities brought about by this are quite a lot, but at the earliest, there will be more research in the future, so I will not repeat them here.
Second, Transfer of knowledge
1. Overview of knowledge transfer mode
The traditional transfer of knowledge information relies on the reorganization of different tools (such as newspaper and book typesetting software tools, post-production editing tools for TV media), and is transmitted to the user through media forms (such as newspapers, books, and television). Users can only choose media, can't touch and choose "tools", let alone the source of the original information. A medium can only have a few tools.
In the network mode, the network itself is a platform for various media, which can receive knowledge information compiled by different traditional tools, and can also use various network tools to directly contact and know the knowledge base or information source to interact. The pattern carries knowledge information.
2. Knowledge Transfer Path New Role - Network Tools
The new knowledge transfer path will be shared by the web tools, not the media.
Important and critical locations will entice network tools to be developed and used in large numbers.
Unlike traditional tools in the past that are closer to the source of information, new web tools are closer to the user and can even be defined by the user.
Every time we develop a network tool with "quality change", we will push forward the convenience and transparency of knowledge information.
3. Internet tools such as online bookstores
In addition to the typesetting printing and transportation channels that are still used in physical bookstores, the following examples have been added to the tools of the online bookstore:
(1) Book Publication Search Tool: In the past, the search tool for books may be the library card or the book catalog sent to you by Jin Shitang. Now you can use the search engine in the online bookstore to find the books you want.
(2) E-book reading tools: As long as you go online, using a browser is a kind of e-book reading tool. There are many vendors that are already developing e-book-specific browsers.
(3) Online bookstore POD interface tool: POD is not suitable for printing more than two hundred or more items because of the high cost. But like business books, academic research books, these often need Update books, small changes, can be applied in this regard.
(4) Personalized definition of search engine tools: For example, I personally like to collect art. In the past, I might use newspaper clippings to collect information in this area. Now I can use the Internet to have a personal art search. engine. This tool is close to the individual and not close to the source of information.
(5) Online publishing management tools: Personal online publishing must be a very important thing in the future. Whether it is e-Book or traditional publications, as long as it is a highly volatile publication, it may become a part of online publishing. As a result, online publishing has become more complex, and the development of online publishing management tools has become important.
Third, Conclusion: Viewing knowledge transfer from online bookstores
(1) From the perspective of e-commerce, the focus of online bookstores is "shops on the Internet"; how to sell things and how to form channels.
(2) From the perspective of knowledge transfer, the focus is on "books on the Internet", which refers to the things that are passed on.
(3) The importance of stores on the Internet is from "sales virtualization" to "quality change", which is very troublesome for network operators but inevitable.
(4) The book on the Internet is important to adopt a "tool view" rather than a "media view."
Fourth, Prospects
(1) Network tools can be explicitly normalized, so they are easy to define in a chaotic business environment. With a clear definition, it also helps the project.
(2) Network tool + businessmodel = network platform, this platform may be a way for a new channel in the future.
(3) In the future knowledge transfer model, network tools and network platforms will play a very important role. This tool and platform is the core of the "quality change" caused by the Internet industry's impact publishing business.
(4) From the perspective of the operation of online bookstores, if the Internet is not a concept of a tool platform, then the online bookstore will be only one of the channels of the physical publishing industry. If you can go beyond this stage to enter a new concept and vision, then The outlook for the future is limitless.
Fifth, Q&A
Q: You divide the development of e-commerce into five stages. What do you think is the current stage of the online bookstore in the printing industry?
A: In my opinion, the online bookstore is the process of moving from the first stage to the second stage, like POD or e-books.
Q: Do you think it is time to reach the fourth and fifth stages?
A: I think we should be able to break through 2003-2005. It's not very clear, because there may be new technologies added during this time to speed up the push, but under the influence of these variables, I think the most likely between the next 3 to 5 years.