Prospects for the printing industry in the early new century
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It is difficult to accurately summarize the development of today's printing industry with "every day". The traditional printing industry and technology have undergone major changes under the impact of contemporary digital technology and computer network technology. With the deepening of reform and opening up and the entry of the WTO, China's printing industry will have a qualitative leap as other information industries.
The application of a large number of high-tech in the printing industry, the influx of foreign companies after joining the WTO, and the announcement by the state that the state-owned economy has gradually withdrawn from the printing industry will accelerate the adjustment of product structure of the printing enterprises, market segmentation, asset restructuring and industry. Structural adjustments have made the competition in the printing market more intense. The withdrawal, bankruptcy, reorganization and merger of enterprises will be significantly intensified; scale operations will occur in enterprises and regions with conditions; a group of small enterprises with high technology, new equipment, excellent service and standardized management will replace the quality and efficiency of the small enterprises. Small printing company. The printing market will be more diversified, on-demand and faster.
The wide application of computer technology, digital technology and network technology in the traditional printing industry has brought about new technological innovations and fundamental changes in the entire traditional processing process of “prepress, printing and postpress”. New color desktop systems, direct plate-making technology, direct printing technology, digital proofing and printing systems, digital workflows, integrated solutions, cross-media publishing technology, remote network proofing printing and publishing systems, printed e-commerce, standardized cross-platform File formats and open file data exchange environments, as well as various computer-controlled prepress, printing, and postpress equipment, are rapidly evolving and using. All of these make the printing production system integrate with the global networked information management system and the peripheral digital network environment, and become a huge graphic information resource and system, which greatly expands the application range and service time of printed graphic information. And the degree of freedom of the region, resulting in an unprecedented extension and expansion of the printing field and time, printing efficiency and product quality have also greatly improved.
Due to the development of printing technology and communication technology, they are combined with the integration of light, machine and electricity technology, and have been widely used in the traditional printing and publishing industry. The printing industry has given new meaning. Printing is the process of image reproduction of paper carriers. The images can be pictures, photos or CDs, and recorded on different media through different input and output devices, so that the information carried by the images is felt by people. The process of reproduction of this information The most common is done by printing. Printing and image dissemination have become an important part of the national economy, the information industry and people's daily lives, and are one of the pillar industries of the national economy. Integrated production and management systems based on digital technology and network technology have and will continue to profoundly change the traditional print production and management model. In this development process, the printing industry has become more digital and networked and has become an important part of the information industry.
Electronic media publications have flourished, causing impact on traditional media, which is based on paper. At the same time, it has penetrated, complemented and coexisted with printed publications such as books and newspapers. Electronic media publications will continue to maintain rapid growth, and traditional print publications will maintain a certain growth rate, which is roughly the same as the economic growth rate of each region.
While paying attention to the ISO9000 quality management series standards, printing companies also pay attention to the ISO14000 environmental management series standards. The “green printing” concept will penetrate into every area of the printing process. A large number of new processes and new materials that are non-polluting and environmentally friendly and resource-recycling are used.