Rethinking Taiwan's Export Strategy from Singapore's Printing Export Experience
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When it comes to the export experience of the Asian printing industry, Singapore is definitely a classic textbook. Before the rise of the Chinese mainland market, Singapore's printing industry and Hong Kong can be said to be the best in the East. I have the privilege of visiting Singapore and communicating with local printing companies. I deeply feel that Singapore's geographical conditions are similar to those of Taiwan but have deep international competitiveness. Its development experience is worthy of our reflection and reflection.
With a population of 6 million and a land area of 697 square kilometers, the domestic demand market in Singapore is similar to that of the Greater Taipei area. Due to the limited resources of the innate resources, Singapore has long been locked in to deepen the development of the international market to promote the country. The overall development. Because of the large population of different ethnic groups in the country, English, Chinese, Malay and Indian Tamil are the official languages. The most popular languages are English and Chinese, which has prompted Singapore's printing export to occupy the dual advantages of Asian and European markets. .
In addition to the key advantages of language, Singapore has been planning for the export expansion of the industry more than ten years ago. The extensive deployment of optical fiber enables the industry to quickly transfer files with foreign customers and improve service efficiency. Up to now, Singapore has closely followed the development of European and American countries in infrastructure construction, and introduced international institutions such as Universal Studios and Sands Casino, which not only created domestic demand and employment opportunities, but also attracted a large number of foreign tourists, and printing needs. It has grown dramatically. Due to the high concentration of printing companies in Singapore, the Singapore government plans to integrate this printing company and its related companies into a printing production center. All kinds of enterprises (including printing companies and related companies) share a center to improve production efficiency and reduce logistics. Costs, and each company to cultivate and develop exclusive expertise. Perfect business environment, advanced management software, supporting service facilities and mechanisms, and good intellectual property protection policies, high efficiency of production and high quality products to meet the requirements of overseas customers make Singapore an international printing with great advantages. center.
In addition to creating advantages through construction, the company's export expansion strategy planning is also a very important part. Take Singapore's well-known COLOUR SCAN company as an example. The company was founded in 1977. It was originally a top-notch pre-press factory. However, with a focus on Singapore's industrial development trend, it began to purchase printing and finishing equipment in 1980. Long-style production line has been invested in the overseas printing market, and companies have been set up abroad to facilitate orders. Inspired by the development of the Internet in Europe and the United States in the past 90 years, the company began to realize that the key technologies in the digital age will focus on prepress, so it began to invest heavily in imaging technology manpower and equipment, and in the past it was laid in the plate making process. Perfecting the prepress basis, the company is not only a producer of traditional printing, but also a provider of digital imaging solutions, winning the high trust of European and American customers.
Looking at Singapore's development conditions and successful experience, Taiwan's printing industry has considerable conditions to follow suit. It is limited by resources and long-term pessimism about export sales. As a result, manufacturers are not enthusiastic about export sales, but Taiwan is gradually moving toward it. From the perspective of economic and trade liberalization, our development vision cannot be limited to the two sides of the strait, but should be more world-viewed. The development towards high-profit and high-quality markets is the goal of Taiwan's printing industry to work hard. In this regard, the author suggests that in the future, the promotion of Taiwan's printing sales should actively promote the creation of "Prinited in Taiwan" brand in order to be marginalized.
1 Basically, export should have language ability, communication, and promotion of marketing products, so cultivate the language and terminology of talents.
* You can use the VTC charging takeoff program to start classes and train the first generation of talents. Do basic and deep root work.
* Visit and exchange with other countries, Singapore and Hong Kong, and participate in exhibitions and visit international export agencies to understand the needs.
* Hold an experience sharing forum to share practical exchanges for successful experience.
2 Establish a green printing industry, actively become a green printing factory, obtain environmental printing certification (environmental label), product carbon footprint inspection, green energy saving and emission reduction technology development, and continue to promote printing quality certification (ex: G7.FOGRA. CNS15025).
3 The Printing Export Alliance helps members to share experience and work together. For domestic printers, they are mostly small and medium-sized enterprises, which are relatively small compared to Singapore (First Printing Co., Ltd., 80 people, 9 printing machines, prepress, printing, and post-press processes). Before the success, rushing investment is not the best policy, but it is even more important to have a complete and detailed cooperation mechanism. In order to complete the commission, the initial investment partners should be classified and certified, and incorporated into the alliance alliance manufacturers, with a view to smoothly promoting the export business. .
4 After understanding the types of overseas printing markets and then analyzing the compatibility of the Taiwan printing industry, the market developers can be locked in.
Under the fierce international competition, Taiwan's printing industry must face the changes of the market with a more positive attitude, adjust the corporate physique, and advance with the times to construct the competitive advantage of the enterprise, in order to be unbeaten in the torrent of the times. place. In the new year, the Printing and Research Center will promote the promotion of printing and exporting as a key point, and provide resources for counseling, training and marketing, and become an important promoter of pushing manufacturers to the international market. Perhaps you have not been able to participate in the past, but on the road of export expansion in the future, I hope that you will participate and let the Taiwan printing industry shine on the world stage.