Digital Printing Macro Data Interpretation and Transformation Enlightenment
News: According to the "2012-2016 China Digital Print Market Analysis Survey Report", with the digital printing technology and people's understanding, digital printing technology has gradually integrated into every corner of our daily life. Because it can continuously meet people's requirements for printing personalization, diversification and high efficiency, it highlights its huge market development potential.
Digital printing meets people's needs for rapid, personalized and diverse prints. Digital printing is the key direction of the development of the printing industry and will become an important fulcrum for the development of the printing industry. It is reported that China's digital printing started late, and its market share only accounts for 5% of the total printing business. The data shows that in 2010-2015, the market share of traditional printing will drop to 30%, and the digital printing market share will reach 32%. From the perspective of market demand, the potential of the digital printing market is enormous.
The digital printing market is becoming a cake for digital printer manufacturers, distributors and agents. The total amount of digital printing market in China is about 10 billion yuan, accounting for 5% to 7% of the total national printing market. According to statistics, in 2010, the United States' digital printing retail sales amounted to nearly 48 billion U.S. dollars, which is about 40 times the total number of China's digital printing market.
The digital printing industry currently faces many problems. The competition in the printing market is fierce. To meet the needs of the market, printing companies need to do the following:
1. Increase attention to the digital printing market;
2, should pay more attention to the equipment and updates of digital equipment, and promote the use of digital printing industry in many fields;
3. Promote the diversification of services in the digital printing industry, laying a good foundation for enterprises to expand their business and increase their profit sources.
"2012-2016 China Digital Print Market Analysis Survey Report" pointed out that with the digital printing technology and people's understanding, digital printing technology will be widely used in packaging, label printing, books, advertising and other printed materials. The quality of digital printing in the future will no longer be a problem, but its production capacity, reliability, and size will still need to be further addressed. 2012 will be the year of digital printing.