Advertising carton partA
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In the new era of the Internet, IT information technology and the Internet are being deeply integrated with the traditional printing and packaging industry, and advanced technologies such as big data and artificial intelligence are used to upgrade the printing and packaging industry. Since the “Internet+Printing” business model was printed and even outsiders realized that this was an outlet for the development of the printing industry, China’s e-commerce printing industry was “becoming fierce” and there was a huge force in the e-commerce powerhouse. Reasonable, blind, and carefully weighed, but also drifted in and out. After several years of rough development, 2017 is an important turning point in the development of printing e-commerce. After experiencing the “printing e-commerce business for all people”, the printing e-commerce boom gradually faded and began to return to rationality. It is no longer blindly looking for funds and burning. In money, practitioners began to calmly think about exactly where to go and where to go.
The market is large and opportunities are great
The “2017 China E-Commerce Annual Development Report” pointed out that from a global perspective, China’s e-commerce business is absolutely large, accounting for 40% of the global market share. From October 2016 to September 2017, China's online retail sales reached nearly 6.6 trillion yuan, an increase of 38% over the previous cycle, which was the highest record of China's e-commerce retail sales in the same period. Among them, the online retail value of physical goods was nearly 5.08 trillion yuan, and the online retail service was nearly 1.49 trillion yuan. According to statistics, as of June 2017, the number of Chinese netizens reached 751 million, and the Internet penetration rate reached 54.3%. With a large base, the number of people buying, buying, buying, and buying will naturally increase. In the same period, the number of online shopping users in China reached 514 million. The half year growth rate reached 10.2%, and the online shopping penetration rate reached 68.5%. The increase in the number of online shoppers and sales represents a sharp increase in the number of express parcels. According to statistics, in 2017, the number of e-commerce parcels exceeded 40 billion, of which approximately 50% use courier bags and 50% are cartons. Therefore, corrugated cartons play an important role in e-commerce transactions, especially in the storage, packaging, transportation and other links are very simple and convenient, easy to move, is a lot of clothing, beauty, agricultural products and other e-commerce companies of choice. This has provided e-commerce packaging companies with healthy development and has provided a broad space for development. As the e-commerce in China has matured, the e-commerce packaging market is also in a stage of steady growth.
At the 2017 China Internet Printing Innovation Festival and the 5th China Print E-Commerce Annual Conference, Ms. Chen Yan, Managing Director of China Culture Industry Development Group, released the “2017 China Printing Industry Internet Trends Report”, pointing out that packaging and printing electricity suppliers Categories have become one of the hot spots for emerging e-commerce. Carton Brothers is a company that uses the Internet Dongfeng to engage in packaging and printing e-commerce. Carton Brothers is an entry point for packaging supply chain and media packaging. It is the creator of e-commerce package advertising. There are few homogenous competitors in the market.
Since childhood, Wang Jiaxi has graduated from Yiwu Business School, which is known as “Taobao University,” and began selling cartons through the Internet since his sophomore year. Although the father opened the carton factory, the cardboard box of the carton brother did not come from his father's helper, but he sourced goods from Jiangsu. In 2012, it established 10 large-scale warehouses across the country, covering 26 provinces and becoming the largest online packaging retailer in the entire network. However, in the eyes of Wang Jiahao, if only carton suppliers are provided, the market size and profit model can be seen at the first sight, and the ceiling of the industry can be seen, so the growth space is relatively small. In an occasional conversation with the customer, the customer said that the price of the carton was high. He hoped that the carton could be advertised by printing the words “This carton was provided by the carton brother” on the carton, thereby reducing the price of the carton. The customer’s proposal also opened a new business idea for Wang Jiayu. Every year, there are several billion e-commerce packages in China, and the advertising space on the parcels is idle during the circulation. This happens to be used for advertising marketing. From then on, Wang Jialu brought the cartons into the scene of marketing forces and became a new advertising carrier. On the one hand, Carter Brother approached brand owners to allow brands to advertise on cartons. On the other hand, these cartons with advertising value were even offered to e-commerce sellers at a low price or even free of charge, thus forming a complete ecological chain. Carton Brothers has gradually developed into a new carrier with e-commerce carton boxes and electronic face orders to help brand owners accurately deliver targeted advertising to specific target audiences. Carton Brothers can be defined as Focus Media in the carton industry. Online shopping consumers see carton advertisements in the scene of receiving packages, just as passengers see the advertising of Focus Media's elevators in elevators, and have high-frequency exposure. Closer to the user's advantage. Carter Brother has currently served more than 200 brands, including BMW, Ford Motor, Construction Bank, Boss Electric, Johnson & Johnson and many other famous brands at home and abroad.