The rise of mobile internet printing technology is shining in these areas
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The rise of mobile internet and the popularity of smartphones and tablets have led to a sharp drop in the demand for newspapers and magazines and other printed products. Young people like to read online and diversify their video and live media formats. Traditional newspapers and magazines are no longer the first choice for us to obtain news.
The printing industry is about to hang up. This is a word we have heard repeatedly in the past ten years.
However, in recent years, printing technology has taken off in areas including electronic labels, interactive print media, disposable electronic products, mobile displays, lighting and solar panels.
When the traditional printing meets the virtual reality, the prospect suddenly appears. Recently, HTC launched Vivepaper to allow traditional printing to rejuvenate its youthful life in virtual reality.
Vivepaper tries to achieve permanent printing, digitizing monthly magazines, allowing people to read them from within virtual reality. After you have scanned and selected the magazine, you can open the booklet in virtual reality and select what you want to see in the form of a finger swipe.
Vivepaper is not limited to reading, it is very interesting. By holding the paper, you can start a trip in the form of a virtual reality cover. Imagine the surrounding world will be transformed into a 360-degree tropical beach, with dynamic music, as if to visit the scene. When browsing the page, you can zoom in on text or images. You can read all the content in the QR code and present it in the virtual reality world, immersing yourself in each content scene and blending in with it.
The most profitable and mature markets in the fields that can be covered by printing technology and display and battery printed electronics are currently monitors and batteries. NanoMarkets' market research report predicts that these two industries will generate $1.8 billion in revenue by 2017.
On January 22, 2017, “Guangdong Province Printing and Flexible Display (Printed OLED) Innovation Center Establishment Conference and Signing Ceremony of Strategic Partners” was held in Guangzhou. This is the first manufacturing innovation center in Guangdong Province. TCL Group’s Guangdong Juhua Printing and Display Technology Co., Ltd. undertakes the task of establishing the "Guangdong Provincial Printing and Flexible Display Innovation Center." It will build a G4.5 printing OLED R&D public development platform and a printing and display industry park as the foundation to overcome the printing display industry. The leading edge technology.
The so-called printing OLED, refers to the development of OLED display products through the inkjet printing process, this technology can break the bottleneck of low yield, but also significantly reduce the cost, even in the future than the LCD (liquid crystal) cost is lower.
In addition, Ebay and MasterCard have deployed tens of thousands of smart cards powered by printed batteries.
The wide application of printed sensors in the smart realm Smart packaging is the fastest-growing area for the growth of printed electronics applications in the coming years. Its biggest demand comes from two aspects.
The first is that smart labels will greatly help the logistics industry's supply chain management. The “printing” on the label here is mainly sensors. These sensors can be connected to the Internet, and the item information can be entered into the database for the logistics company to manage the inventory. Of course, printed sensors can be large or small, and companies abroad can even produce films that are up to one kilometer long and only five millimeters thick. By wrapping it on a building such as a bridge, it is possible to measure the degree of pressure of the building in real time in all weather conditions.
Another area where there is a strong demand for smart packaging is food and medical hygiene monitoring. The prior art has been able to "print" out a bacteria density detector (including basic coefficients such as temperature and humidity naturally within the measurement range), so that food and drug safety can be greatly improved. As the aging population in Europe and Japan continues to increase, smart packaging of drugs is a long-term and gradually growing opportunity.
Expanding to Interactive Print Media This is one of the coolest new applications in printed electronics. The significance of interactive print media is to provide augmented reality. In short, traditional paper media such as newspapers and magazines can only provide a two-dimensional, flat experience.
The identification of access points through pictures and smartphones can combine print media reading experiences with Internet mobile experiences such as watching videos, shopping, and social networking.
It seems that there are many potential uses of printed electronics, and it is a bit of a mess. However, we still have to note that, like all technologies, there will be a significant long tail effect on the application. That is, the vast majority of the business will still come from those technologies that are already mature. In other words, it is likely that several major applications will drive most of the requirements, and then many, many new and interesting applications will occupy a very small part of the market.