Inkjet Printing The Future of Book Printing
In 1995, when the global Internet industry had just begun to sprout, Bill Gates’ global best-selling book The Road to the Future was published. This book makes a series of predictions for emerging technologies and products such as smart phones, wireless networks, e-mail, and online shopping. Today, these technologies have largely evolved into an integral part of people's lives.
Almost at that time, the printing industry has basically reached a consensus on the future. Digital printing will replace various traditional printing methods in various fields. Years have passed, and in the blink of an eye in 2017, we have seen that ink-jet printing has indeed become popular in the field of desktop printing and has begun to be widely used in ceramic printing and other industrial fields. However, in the most popular areas of publishing and commercial printing, people have found that it has not been popularized. In the publishing industry in particular, most book and book printing companies still use plate-making and offset printing. Industry experts also questioned why digital ink jet printing is the only way to achieve POD (Print On Demand) in the publishing industry. Why is it so difficult to get up and running?
Therefore, we visited and researched many companies that applied inkjet printing, analyzed and discussed with them, and came to a simple conclusion. The biggest blocker for publishing inkjet printing is “profitability dilemma”!
Take the Beijing publishing market, which occupies half of the country's book market, for example, the balance between digital printing and traditional printing is roughly 800 to 1,500. In 2016, the total output value of on-demand production using digital printing is about 150 million yuan (including Within the paper, the proportion of the total output value of books printed is basically negligible. Worse yet, in the more than a dozen digital inkjet production lines that have been deployed, we have seen high demand for digital presses to reduce their demand. In turn, the Beijing-based publishing company meets the requirements for short-run printing and fills the capacity of more than a dozen digital inkjet production lines in Beijing. Excessive production capacity and equipment depreciation have led to the profitability of inkjet printing applications.
Printing colleagues can not help but sigh, is the prospect of a confused?
So we look at the perspective of the publishing market from another perspective and look at the on-demand printing market.
The biggest pain point for Chinese publishers is inventory, and inventory has brought cost pressures of up to 100 billion yuan to the Chinese publishing industry. If you want to dissolve inventory, you have to print large quantities in small batches. We have noticed that most Indian and Indian enterprises that apply ink jet printing are implementing a "staged wage system", that is, a small number of prints with 500 or fewer prints will use higher wages. The larger the print volume, the lower the wages. This model follows the traditional printing production model, burying the advantages of fixed production costs for each book in digital printing. This has also caused the current "poor" output value of less than 150 million yuan. The root cause of this situation is in publishing units, and pain killers in printing companies. The printing company suffers from unprofitable pain because of the high cost of this analgesic.
If you change your mindset from a publisher, reduce inventory as a core indicator of operational optimization. Actively split the print volume, change 1500 to 1000+X, X is printed at any time. And through consultation with the printing factory, give X a reasonable wage, so that both parties can benefit from the technology upgrade. May be able to break the high inventory.
Looking at the delivery cycle again, 7 days storage is the general requirement of the Beijing regional press for traditional production cycles, and the current delivery cycle of digital inkjet is 3 to 5 days, and there is no great advantage; from the perspective of distribution , Because there is inventory, book orders can be shipped within 24 hours and respond to the market quickly. Therefore, the period of POD 3 to 5 days will affect the efficiency of the market response; the current production methods and cycles also determine the overreliance on inventory due to publication and distribution. The helpless move. In fact, if an on-demand printing line specializes in servicing a certain publishing house, such extreme conditions can be provided for 24 hours (except for special covers); we can also look at the overall cycle structure of reprints: The process of the link and the printing decision cycle, the printing and delivery cycle of the printing factory, the re-sorting and packaging cycle of the warehouse, and the logistics cycle, if the POD can achieve the ultimate in the production cycle, under the premise that the price system can support, it can Supporting and prompting the publishers to constantly change their internal processes and the number of printing decision-making systems, and truly achieve on-demand production, production at any time, increase inventory turnover, and reduce scrap rate.
Besides the printing quality of digital inkjet, although inkjet printing has different quality compared with traditional printing due to different printing methods, more and more publishers begin to accept the quality of black and white digital inkjet.
In summary, it can be said that the current POD pricing system and delivery cycle do not meet the needs of publishers on-demand publishing, resulting in the suppression of the business volume of POD; then, what is the volume of books for POD? In addition to textbooks, teaching aids, and bestsellers, most new books start from 2,000 to 4,000 copies and reprint books from 1,000 to 3,000. At the same time, the disadvantages of high inventory, high scrap rate, etc. in the current publishing model are in urgent need of change. If the POD can truly meet the demand of publishing houses for on-demand production and inventory optimization, it will affect the production of 3,000 or even 5,000 books. Once the latter is reached, the production mode of the Chinese publishing industry will undergo a disruptive change.
With the increasingly stringent environmental protection requirements in Beijing, the living environment of a large number of Indian enterprises has continued to deteriorate. When the industry reshuffle is approaching, it is bound to have traditional books and magazines to stand up and use new printing technologies to respond to the needs of publishers; while traditional books and magazines invest in POD, there is a huge first-mover advantage: outsiders want to establish a complete enterprise The structure, the initial comprehensive operating cost is high, and the traditional books and periodicals factory can use the mature management structure to make full use of the existing resources such as existing businesses, venues, personnel, cover printing, hardcopy, postpress, delivery, etc., except inkjet equipment investment. With a small investment, we can establish a perfect POD production line and have the great advantage of low initial operating costs. As long as the traditional privately-run bookshop dares to invest in the POD production line, will the POD be far behind in the spring?
Therefore, as long as a POD book printing factory with a reasonable wage system and a fast production cycle appears, it will be entirely possible to match the real needs of publishers to reduce inventory. This will gradually subvert the current print production model. The POD production line will be the goal of equipment and solution providers in the next few years!
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