Trademark creativity and product design
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A trademark is actually a kind of logo. The difference between it and the social logo is that the corporate logo is a commercial name; the trademark is a legal term and is a brand registered through legal procedures. If the corporate logo is also registered, it is identical to the trademark.
There are two types of trademark and corporate logo design models: one is the identity of the corporate logo and the trademark brand. The purpose is to achieve simultaneous diffusion and enhance the effect of impressions. Enterprises have also enhanced their reputation while shaping their brand image. Generally, large-scale, well-organized, well-known enterprises, single-unit enterprises, service enterprises, and the like have adopted this model. Some promote the brand logo with the name of the company, so as to enhance the brand's popularity. Some enterprises have higher brand awareness, and the name and logo of the company are unified by the brand name. Second, the corporate logo and trademark brand are independent. This is also based on the needs of modern business strategies and marketing. The independence of the trademark enables the company to not cause irreparable damage to the company due to the failure of a certain brand in the marketing process. At the same time, it can also enable enterprises to take an active position in the competition to develop new products and market share.
In the above two cases, regardless of whether the trademark and the corporate logo agree, the design principles of the corporate logo mentioned above are suitable for trademark design. In addition, there are some special requirements for trademark design:
First, trademark design must comply with trademark registration regulations.
Second, trademark design should echo the corporate logo.
Looking at the status quo of China's trademarks, there are many problems in trademark design. For example, some trademarks are complicated and cumbersome, which is not conducive to visual recognition.
The design of the name is quite learned and very skillful. In general, you should pay attention to the following questions when you name:
(1) It is necessary to recognize, remember, read well, and have certain continuity.
(2) It is necessary to have a high intention, a good intention, and a sense of the times.
(3) Avoid duplication with the names of products in the region, the country, and even foreign countries.
(4) If it is an export product, avoid avoiding taboos.
(5) Some product names may best indicate the nature of the product.
(6) When selecting a product name, consider the characteristics of the company. According to the local characteristics of the company, historical traditions and special professional conditions, etc.
(7) In the design of the name, we must also pay attention to the business slogan, business theory and commercial slogan.