Towards the 21st Century, Accelerating Change - Current Status of the American Printing and Platemaking Industry (3/4)
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17.CTP is the attraction of attracting customers.
CTP is very attractive to customers because the working time can be shortened, so the time for content correction can be lengthened. And the quality of printing can also be upgraded. Then, through the digital workflow, special content can be provided to specific readers, tailor-made business, and more efficient, so that the machine can do the most. Efficient use can also lead to printing time, so the cost of customers can also be reduced, especially the reduction in paper consumption can be expected. In the printing company, there is also a problem that does not expect excellent management. Customers want to reduce delivery time and price.
Printing companies that use CTP are a very large investment in machine hardware. In order to integrate new digital capabilities, they must also spend money to train employees. Therefore, suppliers and business partners also recognize The degree of savings resulting from the digital workflow. Digitalization can reduce many of the headaches, and the results of various adjustments to achieve consistent results, as well as the reuse of digital images and pages. The future work is to reuse digital images and book pages, which can reduce costs for customers.
18. Quality improvement printing company and customer win-win strategy
The emergence of the thermal CTP system allows us to expect better printing quality, which is good for both parties. So because of the reduced workmanship and excellent quality, the CTP color combination can be completed earlier. Especially in advance, the thermal printing plate has a clearer and stronger dot than the traditional one. The thinner lines can also be expressed, and the printing of the text is also clearer. In the prepress work, the dot enlargement is reversed and copied. The problem disappeared. Therefore, the digital dot can increase the registration accuracy, and the printing preparation work is completed earlier.
19. Two-thirds of the United States is digitally proofread
Then introduce the current status of the proofreading market in the United States. At present, there are only 35% of the traditional proofreading methods, that is, 2/3 of the color proofreading has adopted the digital type. Almost all digital proofreading is an internal proofreading method Only Kodak's Approval uses "contract proofs" as an exception. Traditional non-digital proofreading is still the main method of using the proofreading method. It has a high value in order to get the basis for the final color of the customer. Although the proportion of "contract proofs" or external schools developed by digitalization has increased, the proofreading of printed samples is still in the traditional way.
20. The effect of the desktop color proofing machine
Then I want to talk about the desktop color proofing machine (sublimation color proofing machine), which provides a low-cost and high-efficiency cut-in, its quality is very high, and its operation process is also rationalized. Users can get high-quality, low-cost, accurate initial proofs. Because they can get high-quality proofs early and get recognized quickly, the problems in the operation will be reduced to a minimum, and there are also requirements for printing. There are also many in the industry that use this low-cost desktop proofing machine for final proofreading. This reflects the high quality and reliability that can be expected from today's advanced desktop proofing machines. At the same time, the use of remote/remote proofing is also very efficient and saves the working time of the desktop proofing machine.
These advantages also affect the rate of return, and many of the customer's workflows are also proofread from traditional methods to digital proofreading. Working hours can be reduced to 25%, and the cost of proofreading can be reduced by 1/3.
The digital proofing machine has an amazing consistency and can also get the correct color. In Kodak's digital color proofing machine, there is consistent proofreading media, according to ICC color specifications, color overlap and color overprinting, and The specialty of calibration tools and more. At the same time, color management has become very important. The ICC (International Color Conference) has made the world's printing industry standard color specifications. Our software is also based on this open standard. Calibration tools and software are also important roles in generating stability results. This is very important for the application of proofreading. It is necessary to have the correct calibration data for the proofreaders in two locations or in the distance.
Now, the desktop proofreader can be adjusted from the use of color scales, densitometers, spectrophotometers, etc. It is important that all desktop proofreaders do not use dots but output continuous tone proofs, in order to give customers The high-quality proof of the final color recognition, although we can say that the proof of the quality of the contract, but the desktop proofreading can not be used. A very high-demand "contract proof" does not work with a color proof that has the same dot pattern as the actual print.
21. Digital proofreading towards tele/remote proofing (Remote Proofing)
The reason for US digital printing companies and plate-making companies to turn to digital check is to enjoy the benefits of long-range/remote proofing. According to this, the potential market can be expanded to correspond to customers all over the world. Tele/remote proofing allows printing companies, platemaking companies, and customers to be more closely integrated than ever before. For example, RR Tanali has used tele/distal proofing for five years. Their gravure printing factory was in Valsso, Indiana, and the catalogue pages were sent to New Jersey customers for final proofreading before printing.
22. Elements of success for tele/distal proofing proofreading
There are three elements to make a long/distal proofing successful. The first is the communication device that the database transmits, and the high-speed LAN is a necessary device in the industry. Then a high-speed electronic transmission system is also necessary. There is also color management is also a very important requirement. The correctness of color is indispensable, and the color proofing machine that can output correctly at the end is also indispensable.
In other words, is it a printed proof or a "contract proof"? The goal is not good enough to simulate. At the same time, the color management software is also necessary for color accuracy assurance. Kodak's advanced color management software was developed for the printing and publishing industry. Although it is an internal proofreading system, many US companies have reduced operating time and operations due to the use of desktop color proofing machines. From the very beginning, it was able to proceed smoothly and correctly.
23. Halftone proofing system with high customer satisfaction
In the printing industry in the United States, it is a long time since the proofs have been used to use the outlets. The final answer of our Kodak company will be YES. The answer YES has been widely recognized. After a very long period of discussion, it is hard to say that although the results have already come to the fore, but according to our experience, it is possible to avoid such disputes in Japan. Of course there will be other controversies in Japan.
Whether it is the shape of the dot, or other issues, digital proofreading, will change the use of the platform proofing machine. Many people need more proofs, so the cost of several proofreading will increase. However, the dot-up of the traditional platform proofing machine is about 12%, and the general lithography is about 18-23%, which will cause errors in tone reproduction. This error is very high. For example: waste of printing time or waste of paper, as well as delays in progress due to redo before printing, various problems cause cost increase and cause customer dissatisfaction.
In the United States, it is true that the cost of digital half-step calibration is high, but due to the overall cost of operation and the increase in customer satisfaction, the results of actual tests in the US market confirm the digital half-step calibration. The benefits of the same can be enjoyed in Japan.
The Kodak ApprovalXP4 is especially important for high-end use, while providing industry-standard quality in digital proofreading. The uniformity of each proofreading is correctly matched with the printing results, corresponding to the flexibility of various printing machines, the shortening of proofing time, and the improvement of communication, so that productivity and efficiency are rising. And the innovative thermal laser imaging technology from Approval also offers other benefits.
The resolution of the digital proofing system is 2540 or 2400dpi, which is much better than the others. At the same time, the 6point fine words are also very clear and readable, especially the text of the inkjet proofing Approval is very clear. There are also images formed by dots, which can also avoid the occurrence of wrong nets. In the United States, advertising magazines, publishing houses, or various publishing houses are very welcome to see the emergence of contract quality halftone digital proofreading machines. The so-called quality standards, especially the national advertising requirements are very high, Kodak Approval proofreader is very popular in this use, is enough to prove its superb quality. Reliable digital proofreading also enables new workflows. For example, there are remote transmissions and CTP-containing workflows. For remote-controlled applications, the separations and printing companies can be guaranteed the same consistency by using the same specifications.
Let's take another example. Lexus Motor Company of the United States once printed on the East Coast, but the branch office is in Chicago, and the customer is in California. However, because of the same database and the Approval system, it is possible to get it. Consistent results. In addition to the printing of the publications, the Approval system is also widely used by other industries. For example: catalog publishers and advertising folding printing companies, or the use of integrated printing companies and commercial printing companies. RR Danari also uses Approval in all markets, from the beginning of the magazine to the financial statements, to make the digital workflow work to the fullest.
24. The market for digital printing and flexo FLEXO printing has increased, but flat printing is still the top
This is followed by a description of the printing method, which is our prediction for the printing industry in the United States. Digital printing, although very advanced, lithography still maintains a dominant position. At the same time, while the worldwide share of digital printing and flexographic printing is increasing, lithography still maintains the largest share, and the overall market is beyond the imagination. Printing companies continue to grow and thrive.
25. Although the number of prints is reduced, it is moving towards digital printing.
The reduction in the number of printed sheets affects the entire printing job, and the economy is deteriorated due to the reduction in the number of prints. Therefore, it is not good to shorten the preparation time, and CTP is indeed a big boost. Printing preparation time and plate changing time are a challenging issue for the PS version. At the same time, the reduction in the number of prints is also the key to the development of new printing machine technology, which is the same for both traditional printing presses and new digital printing.
Although there are various predictions, the ratio of printed matter produced by digital printing is increasing in display. Such printers are indeed growing. Especially demand printing (On Demand) is a very fast-growing market. This new press can simultaneously print images of different page counts, enough to promote more direct, personal, niche-distributed printing. This is the advent of the personal era of information transfer. The representative systems are from Xeikon Caigong, Xerox, and Indigo. Their quality is very close to the quality of lithography. .
At DRUPA2000's printing exhibition, many digital printers with very high speed and high quality performance may be exhibited. Although it is a competition for lithography, its pace is still very slow, I am afraid that within the next 10 years. Lithography still maintains a dominant position. In addition, the current lithographic sheet printing will also develop in the direction of continued economic reduction. So, for example, the GTO of Heidelberg DI and CTP presses compete with other variable information digital presses. I think there are about 250,000 lithographic presses.
Each page of digital printing without a version can hold a wide variety of information, variable information printing can provide personalized products, and the content can be tailor-made. For any number of pages, or for the total number of pages, it can be customized, so the price will be particularly expensive.
26. Variable information printing offers great business opportunities
The printing of variable information is very large Even billions of dollars in business opportunities. For printing companies that are still searching for new business opportunities, they offer opportunities for growth. According to a survey by the US CAP company, the use of digital printing paper will increase by 50% by 2015, and there will actually be a 47% share.
This does provide a very big business opportunity. It is easy to create commercial use for variable information printing. For example: underlying marketing, materials for sale, training manuals or advertising flyers. Nexpress is a new company set up by Kodak and Heidelberg, which was developed with a focus on this opportunity. One example of this product is the unlicensed digital printing system, which is a product developed for personalization, customized printing, demand printing or low-print color printing.
27. The revolutionary automatic publishing has become the focus of attention
Automated publishing is another innovation that needs attention. Now, in the catalogue of American computers, there is also a method of using automatic publishing. RR Tanali is the same every day, the software is different for each operator, the pages are automatically designed, and the price updates and product information use automatic design format templates. At present, the testing of this operation requires manual intervention, but in the future, the customer information content will be more customized. Also, the combination of content in the main database has become possible.
At the same time, according to the pre-designed guides, the formatting of the pages is also possible. Moreover, multimedia output can also be performed from a database, printed matter, CDs, and online information. This topic may be heard more in the future, but there are already automatic multimedia publishing technologies. Of course, as for the implementation of such technology, how many business problems are still to be resolved.