The printing industry is heading towards a new cut-off point
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According to the statistics released by the National Bureau of Statistics in mid-July, the gross domestic product in the first half of 2009 was 1,398.62 billion yuan, which was 7.1% higher than the same period of the previous year and 1.0 percentage point higher than the first quarter. In terms of industries, the added value of the primary industry was 122.5 billion yuan, up 3.8%; the added value of the secondary industry was 700.7 billion yuan, up 6.6%; the added value of the tertiary industry was 5.7767 billion yuan, up 8.3%. It can be said that the national economy is stabilizing Ok, but the foundation for recovery still needs to be consolidated.
At the beginning of this year, affected by the global financial crisis, asset prices have shrunk, investment scale has declined, economic growth has slowed, exports have been blocked, and market demand has fallen sharply. Although the country has introduced ten measures and two years of four trillion yuan to stimulate economic programs, due to the spread of the financial crisis, downstream printing companies still have difficulties in production and operation, especially some export-oriented printing companies have even stopped production. Half-discontinued state. Affected by this, the market demand for the printing machinery industry has not yet rebounded, which directly affected the operating results of various companies.
The company's operating income and benefits have fallen sharply. In addition to the continued impact of the global financial crisis, it is also related to weak market demand, mainly due to shrinking orders and under-employment, resulting in higher manufacturing costs, resulting in cost raw materials and Finished goods inventory. However, since May, the printing salesman has shown an upward trend compared with the beginning of the year. Mr. Yan Jianliang from Shanghai Jinliang Printing Factory told reporters: "The list we are currently receiving is foreign, like Japan, the United States, etc., last year's financial crisis. The outbreak of our company once made great efforts to develop the domestic market, but now the impact of the crisis has been significantly reduced, and many foreign orders have flown back, so we have the confidence to stick to it!"
In addition, due to the high sensitivity of the printing industry to the economy, the fourth quarter of 2007, there has been a sharp decline in the world. The Yangtze River Delta, the main sales area in China, fell 20-30% year-on-year, and the Pearl River Delta fell more than 70%. In the first half of the year, the operating income was 176 million yuan, a year-on-year decrease of 35%. The current market demand is basically stable. Some companies began to promote the printing company to rationalize the property rights structure and seek mergers and acquisitions and other integration measures. In February 2009, the acquisition of the parent company's foreign equity, eliminating the adverse effects of the integration of the shareholding structure on the integration of the printing business, through Strengthen management and cost control to enhance overall competitiveness.
Therefore, the printing industry is now facing a new demarcation point: on the one hand, the economic recovery has stimulated the close attention of manufacturers and the eagerness to reinvest, on the other hand, the effective rigid demand is still lack of stamina, and investment demand and improvement Sexual demand can be the main trend in the entire printing market in the second half of the year. However, from the current trend, investment demand has not yet formed, and once the investment demand can not be quickly applied to the market, the printing market will continue to be depressed. Under the prosperous puzzle, whether it is investing in equipment or continuing to wait and see is worthy of consideration by every investor. However, the dance is still going to continue until the music is over.