The development trend of "two-dimensional code"
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With the rapid development of mobile Internet, QR code has been widely used. The close combination of QR code and enterprise product display makes QR code an indispensable marketing tool. With the implementation of the country's product traceability policy, the development of Internet of Things applications has leaped forward, and the display of security and commercial QR codes on mobile phones has gradually become mainstream.
The application value of QR code
At present, China's two-dimensional code industry presents a trend of contending, and more and more businesses are involved in the application of QR codes. It can be said that it is a million-code "Pentium", and has developed various QR code applications. At present, label printing companies can provide a full set of business application solutions for scanning QR code products, a multi-level member management system, marketing management, anti-counterfeiting management, traceability management, big data collection, etc. And business operations support services. In the innovation of mobile e-commerce mode, the QR code is also indispensable. It helps enterprise e-commerce to complete the docking between online and offline, and use the product QR code as the pipeline for O2O to open the online virtual economy and offline. The integration of the real economy forms a closed loop of consumption and realizes the transformation of value. It can be seen that no matter what point, the prospects of the enterprise product QR code industry are bright.
Product application based on QR code can realize information transmission between media. Using mobile phones or special equipment, you can scan the code to obtain product information on any advertising material that can carry QR code. Brand introduction, recommendation of other friends to purchase, etc. . When the QR code is used as an enterprise product display portal, it will be a ubiquitous source of information.
Secure QR code
For a long time, counterfeit and shoddy goods have jeopardized the vital interests of enterprises and consumers, seriously affecting the country's economic development. In order to protect the interests of enterprises and consumers, the market economy develops healthily. The state and enterprises spend a lot of manpower and financial resources every year for anti-counterfeiting and counterfeiting. However, subject to anti-counterfeiting technology and anti-counterfeiting methods, ordinary consumers lack factors such as anti-counterfeiting identification tools, and traditional anti-counterfeiting effects are not satisfactory. The appearance of the security QR code just makes up for this shortcoming. It can increase the security of security by means of password anti-counterfeiting and software encryption. The QR code can store a wealth of product information, and it is not easy to be copied and stolen by encryption. The product information is officially released from the enterprise, and the query channel is regular and professional, which realizes the high efficiency of product information anti-counterfeiting.
Internet of Things security QR code
With the anti-counterfeiting application based on the two-dimensional code of the Internet of Things, the technical means of cutting off the circulation of counterfeit goods, mainly based on the data system, realizes one-to-one code and one-button scanning. Using two-dimensional code technology and wireless communication network technology, the two-dimensional code is an information carrier, and each product information is tracked, collected, summarized, inquired, managed, etc., and a commodity information management data link and a whole circulation process supervision system are established. By easily scanning the code through the reading software of the mobile terminal, it is convenient to query the commodity information, effectively identify the true and false, and build a "firewall" that blocks the fake and shoddy. With the further development of science and technology, the anti-counterfeiting technology based on the two-dimensional code based on the Internet of Things will become a powerful "weapon" for combating the flow of counterfeit and shoddy products, illegal entry and traceability. The application of QR code can realize price control management, rebate order management, member point management, member management, distributor management, product traceability management and various data analysis, etc., and can also display product information to improve products. Image, improve product quality, obtain consumer purchase information, promote sales increase effect, meet the ever-increasing demand for anti-counterfeiting technology, the demand for variable big data development trend and the demand for high-end traceability anti-counterfeiting technology. The label printing enterprise can provide the function of two-dimensional code anti-counterfeiting platform, such as WeChat, network, APP and proprietary equipment, and the automatic identification equipment such as quality traceability system, coded line body and packaging association, and the integrated platform of scientific management system.
The design of color QR code, printing technology upgrade, data information platform construction and market application are the core. The establishment of color two-dimensional code anti-counterfeiting printing platform requires color two-dimensional code design, anti-counterfeiting technology information coding and decoding, generating only color two-dimensional anti-counterfeiting code for each product, and printing color two-dimensional security code with special software. On the hologram label paper, its color code information is stored together in the anti-counterfeiting database. We can build a system platform for color QR code anti-counterfeiting and WeChat, network, App, and proprietary equipment according to market application requirements, and query the color information of color two-dimensional anti-counterfeiting code through corresponding methods to realize one-code two-sweep or multi-sweep resolution. Pseudo. This system enables product integration, distributor management, and product inventory management. Consumers can use the points to redeem rewards or micro-shops to place orders directly, companies can conduct big data analysis of consumer behavior and understand market demand. The data information platform will build an anti-counterfeiting database to ensure good after-sales service, and can assist customers in data collection and data collection, or the customer can publish the QR code information online to ensure that the final consumer can query later and realize customer group classification. Data and information such as consumer groups are collected.
In order to realize the anti-counterfeiting function of the color two-dimensional code, it is easier to be recognized by the public. In addition to the above functions, the two-dimensional code system we designed is seamlessly placed into: 1 expert-level identification and anti-counterfeiting, with unique equipment identification and Variable digital watermark with higher safety factor to achieve uniqueness, is the only ID card for each product; 2 public-level identification anti-counterfeiting, while inserting physical anti-counterfeit variable logic micro-text, with simple magnifying glass tool and mobile phone The photo zoom function can be detected.
The general-purpose two-dimensional code styles currently used in the market include: secure two-dimensional code anti-counterfeiting style and commercial two-dimensional code.
・Safe QR code security style:
1. The QR code has two functions at the same time. One scan code enters the proprietary website, and the second scan code is the anti-counterfeiting query, which directly displays the corresponding result.
2. Some companies put in variable digital watermarks with unique device identification and higher safety factor to achieve uniqueness, which is the only ID card for the product.
3. For higher and more secure needs, the company also inserts physical anti-counterfeit variable logic miniature text, which can be detected by simple magnifying glass tool and mobile phone photo zooming function.
4. Usually the security two-dimensional code adopts the variable logic color, and then the background memory function is used for comparison, that is, the anti-counterfeiting effect can be achieved.
・Commercial QR code:
Enterprise commercial QR code (commercial code) is mainly used in payment and payment code, public number, subscription number, micro signal, electronic business card, product display, manual, express delivery, storage and storage container, library, museum, warehouse and logistics center. And so many functionalities. The commercial QR code can be updated anytime and anywhere, and the QR code is unchanged, so that the reality and the network can be perfectly integrated, and the offline entity advertising promotion + online enterprise mobile platform can be matched, and finally the nuclear explosion or multiplication marketing effect is achieved. The effect of 1+1=2 can make it easier and faster for customers who need to understand the product. This is truly controllable and valuable marketing to achieve the function of commercial secondary code.