Talking about on-demand printing, instant printing
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On-demand printing is equivalent to instant printing or fast printing, and this misunderstanding is still quite common. Instant or fast delivery of time is also an on-demand, but in fact the user's requirements for print have long exceeded this minimum requirement. Therefore, instant or fast printing, although it is also on-demand printing, but the same reason as "white horse is not a horse", the equation between it and on-demand printing, but is caught in a misunderstanding.
First of all, in addition to the speed of time, there are also quantitative on-demand. Short-run color printing has become a trend in the development of the international printing market and has long been known. However, "on demand" will further break through the general concept. Color printing tasks that are impossible to undertake in the general printing market as few as dozens or even a few or one can still be competent, which is the "personalized printing" in terms of quantity. In addition, there is also a change in the content of the information. The user may only need to print 20 copies, and 20 copies are not exactly the same, or even each one may change. This requires "variable information printing." It can be seen that on-demand printing should also include personalized printing and variable information printing, as this is a new service provided to customers with the development of digital printing technology. And this "on-demand" can not be summarized by instant or fast printing. In addition, the digitization of graphics and text in the land, and the printing of digital printing technology in B or even more places, is also an "on demand." This situation will increase with the development of economic globalization and digital networking technology. For example, multinational companies are required to issue a batch of product samples or operation and maintenance manuals every year. In the past, they were printed according to the needs of countries or localities, and then distributed by air or sea. Nowadays, as long as the graphic data is processed and then transmitted to various places for printing, this is the new so-called "first-in-coming (information data) printing", which is also a new demand of customers, and this printing is also "on-demand printing." "The scope, its advantages are even greater. Such as:
1. The head office does not need to pre-pad a large amount of money to print;
2. Eliminate the cost of mailing or shipping;
3. Each branch point can also be downloaded and printed at any time when needed; and the head office can add and modify the latest information into the database at any time, unlike the outdated or scrapped samples caused by printing in the past year.
4. Different countries or regions can also change the information content according to local characteristics, such as increasing some high-tech product information in developed countries, and biasing mid-range product information for third-world countries. In addition to multinational corporations, educational centers such as book distribution companies and universities can also use a reserve database for readers or students to purchase replicas at any time. It can be seen that the connotation of on-demand printing is expanding, and its role and superiority are also increasing.
The basis of on-demand printing is of course still the application of digital networking technology in the field of printing. It can be either unprinted, just like a computer directly to a substrate such as paper or film, or it can be a plate, such as a press such as Heidelberg Express. But the latter is difficult to achieve changes in printed information, unless a new generation of NexPress type devices.
Some people often regard the digital printing market as a diversion of the traditional short-run color printing market. This view is the second misunderstanding that I want to correct. As can be seen from the above examples, there are many as many as a hundred or even fewer color prints that were not accepted as short-run color printing tasks in the past. As for variable information printing, it is even more impossible. Some on-demand printing tasks like this have actually only flashed in people's minds in the past, but they do not exist in the real market, only because of digital printing. The emergence of on-demand printing is only possible. This is a brand new market demand. How can it be described as a diversion of the traditional short-run color printing market? It is precisely because of this that for the digital printing or on-demand printing market, we still need to do cultivation and development work, and there is no ready-made traditional short-run color printing market to rely on or share. Some manufacturers who have taken the lead in introducing digital printing equipment first, do not feel that the task is insufficient and the benefits are not good? To see that this is a new market brought about by a new technology, it is bound to go through a process of nurturing and developing. Printing is a passive processing service industry. It must be market-oriented and follow the market. This is correct. But you can’t always “follow”, sometimes you have to turn it around to create a market. There is a dialectical relationship.
In the past, when encountering some new technologies and new equipment, the printing factory must train the technicians and operators in the factory in time, and also need to do this for digital printing. But this is not enough. It is also necessary to increase the number of functions and advantages of training customers or at least recommend them to on-demand printing, especially to those who are likely to use this new technology (including advertisers, conference exchanges, etc.). Or personally, come to the door or ask them to come over and give them a demonstration, so that it is possible to pass the 10th and the 10th, and the market will be more and more like a snowball. According to US professional publications, the annual turnover of such markets in the United States is also more than one billion US dollars, and is still growing. China’s domestic social habits and needs are different from those of the United States. Of course, it is impossible to have such a large market, but After a few years of cultivation, it will also be expanded.