Some operators' views on the introduction of digital printing presses
We are a big printing company in Shenzhen China . We offer all book publications, hardcover book printing, papercover book printing, hardcover notebook, sprial book printing, saddle stiching book printing, booklet printing,packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
For more information please visit
http://www.joyful-printing.com. ENG only
http://www.joyful-printing.net
http://www.joyful-printing.org
email: info@joyful-printing.net
After the IPEX 10 Birmingham Printing Machinery Exhibition, I had the opportunity to attend seminars in Hong Kong and Shenzhen. I personally hold positive and positive views on the advent of the digital printing era, and I am sure that the era of digital printing will come and will definitely come. When will it come? In what way does the original business model be replaced? Especially in the media printing, there is no doubt that it will be replaced. As for packaging printing and special media printing or functional (non-visual) printing, inkjet also has a great opportunity. If we play a positive battle with today's existing market and existing media printing, the production capacity and cost of digital printing will definitely be inferior, and even in the next decade, we will not be able to make a positive confrontation. However, in the external market, we will create another battlefield. The new market will definitely have a chance to win. Many times, the Chinese people may have a "dangerous" feeling about the word "crisis". It is a negative and pessimistic view. Because the crisis does not only contain the harmful surface of the abyss, but still retains the dark and clear The good opportunity of a village exists, but it is the most difficult part of how to get through the dangers and hinder the difficult roads. Once you have passed, you will have the opportunity to save your life and reward. That is to say, the introduction of digital printing equipment is not only a technical arrangement of production and process, but also how to find a market and create a market. How to find a market with a favorable base, I believe that it is not just efforts that require more thinking and wisdom. Fifteen years ago, when Taiwan’s own online version printing was just created, the printing industry’s old man said with a sigh of relief: “A box of small business cards only sells for six or seventy yuan. When will you earn a tens of millions? The printing press", and ten years later, the network version of the 160-kilometer-long network has an annual turnover of 780 million yuan, which is similar to them, and the production base is located at the door of the old company. To serve the northern customer base. In the past five years, the old business has fallen to 50,000 or 600 million, and the number of companies has risen to 1.2 billion. Therefore, the old man only counts the young people who are young, and never faces and finds himself "not". To make improvements, think that facing the existing dilemma is caused by others. The young stencil makers never refute the "no" that others accuse him. Instead, they repeatedly try to find new markets with new technologies and new business opportunities to create different goods, service methods and favorable bases. Therefore, the future will be very weak. understand.
For the development of the printing industry in the future, there are many experienced peers who often put the brilliant past of their successful shipbuilding and profitability on the table. My eight-color machine and commercial rotary machine can print tens of thousands or one per hour. With more than 10,000 double-sided color prints, is it possible for digital presses to print so fast? Is it possible to print so well? According to his point of view, it is impossible to do it in the next two or three decades of his lifetime. He believes that digital printing has a chance to survive in the low-level, low-priced variable printing market. I believe this There is a basis for thinking, but if digitalization is used four or five thousand years ago, humans use the wheels to reduce the drag of dragging forward. The horses that were originally dragged with horses can be swept across the Central Asian steppe. Today, the high-speed railway, which is driven by tens of thousands of horsepower, reaches 350 kilometers per hour and carries thousands of passengers. The change is very large. Even the short-distance air transportation is defeated by the wheeled vehicles because the train is the station. The service at the station, rather than the service from the suburban air station to another suburban air station, has greater convenience. The plate press market will shrink, except for packaging and special printing. There are some development opportunities.
If digital printing began in 1993, it is earlier than the CTP printing output technology that was introduced in 1995. However, CTP has matured in 15 years, and advanced countries have reached 90% penetration rate, while digital printing is only in China. Taking up 2 to 3% of the usage rate, why? People who have seen many successful models overseas are pushing digital printing in China, but only a few successful cases can be followed. Obviously, the operation mode that is well done abroad is not feasible in Taiwan or China. This may be because the foreign environment and the domestic environment are different. In fact, Taiwan’s "network-printing" in the operation mode has taken away short prints. The work of printing a very short quantity, the original printing of 50 copies, one hundred copies, two hundred copies of the work, the cost of printing on a separate printing plate is costly and long, and it should be the work of non-printing. A great opportunity, but now it is handed over to the number of printers who produce thousands of sets of plates every day. They are to find the other parts together and share the version of the service fee, so that the price is lower and can be delivered the next day. , greatly hinder the development of digital printing in Taiwan. Like trademarks, small-sized packaging is solved by digital printing in foreign countries, and China's man-made and low-priced trademark printing presses, but also bear the resistance to a small number of different specifications of the trademark can also be printed, the price is quite reasonable The different production and operation backgrounds of such and so on, there is no obvious difference between right and wrong, but the bite of the card is in place, and the new technology that wants to enter the card position must provide higher timeliness, cost, service and security. The effect is to break into the market that is easy to enter and create new application models.
When selling machinery and equipment, if you do not consider whether the customer has sufficient technical production after purchase, or can you make a niche market with sufficient surplus? Investors who do not consider in advance, do the assessment work and then invest, often have unexpected losses. In the digital market, if you use a single machine to fight alone, such as photocopying shops, small pots and small stoves in the street, the chances of success are not great. Basically, the small single is to take a lot of manpower, but the income is limited, and the network order seems easy, but not much business comes in. Every year, the reporters use digital printing to make a family photo album, but they see the children's part. The picture is too fancy to be able to win the elegant and elegant, and the other photography collections are not very elaborate, so I have to be myself. Hands-on editing, so it takes a lot of energy and time each time, but people who are so closely related to the image, if they don't do well, they don't want to go, so create this demand, and the market demand repeats it again and again. The willingness is very important, otherwise it will be too little to do business once. The company he worked for had the best network of print shops in the country. If it was used to distribute networked digital printing, it was the base of the printing shop. At that time, there was an opportunity to complete the layout, but the head office had a head office. The unit-based view and practice, so can not approve this point of production photo book plan, plainly lost business opportunities, because the printing shop business in the digitalization of the popularity, has long been a thousand dollars remaining less than 40% of the store is still. In all high-end electronic imaging digital printers, the quality gap has been very limited, but each strategy is different, so the price of each printed A3 is different from the price. HP Indigo is about 0.7 yuan in China, so like Yatu Shi used Indigo machines to do digital proofing and created a large share of the value of utilization. However, some manufacturers did not do a color management system, and they could not sign and print digital proofs. They could only be used as reference samples, and their added value would be compared. low.
If there is only a single production mode for digital printing, or if the printing press has a printing rotary lithography machine, a commercial rotary lithographic printing machine, and a leaf-type rotary printing, then all three are technically used in the PS version or CTP plates, but the size difference is large, but must use the water roller to wet and the ink roller to supply ink, while the digital printer basically has toner, electronic ink imaging, in the electrophotography, the use of organic photoconductor OPC imaging to produce latent images, The toner distribution and the electronic ink are used to form the print distribution, and then transferred to the surface of the printing paper, which is basically printed on the paper, and can also be printed on a thin film. There are two kinds of image jetting methods for inkjet printing. There are five kinds of inks, such as water-based ink, solvent-based ink, UV ink, environmentally-friendly solvent-based ink and latex ink. In fact, it can be used as filter pigment and conductive ink in industrial applications. And the printing of countless other materials, it is not the lithographic competition. Therefore, the spray media is also different from the absorbent material to the non-absorbent material, which can create great use and production fields. But what's important is that inkjet printing is the most advanced printing on the highest level. It has exceeded the highest-grade printing of lithographic printing. It has the opportunity to print a small amount of the finest prints within three or five hundred parts. With UV inkjet, you can make big posters and IMD molds. Interior decoration, stone, wood, steel plate, leather, plastic plate, pearl plate, etc., the use of peace and printing can not be reasonable. If the large-scale rotary printing machine and high-speed inkjet printer are only in production capacity, they can be printed in the same way as 150 meters, 300 meters, and 500 meters per minute. It is not worth any value. The commercial rotary printing machine consumes a lot of damage. Need thousands of proofs, school colors, and 10,000 prints each with the same content, high-speed inkjet and A4 1,000-page print capacity toner printer, not as fast as rotary printing The machine is fast, but it can be different, as long as the file supply capacity is fast enough, without using the CTP version, without the calibration position, school color loss. Large-scale toner and inkjet printers can print five or ten copies. If the network transmission function is used to form a new printing mode, distributed printing output can be distributed by dispersing all kinds of printing equipment from all over the world. In place of most of the current prints, it must be printed in one place, and then the finished products are distributed in various sea, land and air ways. It is fast and saves the transportation of finished products, only the file transmission and processing costs of printing production, and higher production costs. Whether it is sufficient economic benefits and increased costs is acceptable to users, this is a critical factor. How much is it worth to download a newspaper from abroad? 30 yuan, 50 yuan or 150 yuan? However, there is a "homework" that must be read by foreign senior executives every day. It is to download and download a column of the most important newspapers in the world, written by the elite columnists, into a personalized "private reading". Downloading the column fee and printing fee add up to 5,600 yuan per copy. They also think it is very cost-effective. As long as the quick browsing helps major decisions, this cost is only a negligible cost. Therefore, creating market value and value is a necessary condition for the success of digital printing and new business models for network transmission.