Small details of the university asks - the magic weapon for printing companies
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While we may often boast to customers and potential customers about the progress they have made as an enterprising print service provider, keep this in mind: if you want to make a good impression on your customers, you must start small things. Start.
From the current situation, anyone can print quality products. If you put a dozen samples on a table and then have a group of print buyers match the proofs to a particular printing house, then I'm sure you will be disappointed with the results of their matching, because the printing level of each printing house There is almost no difference.
Print customers will definitely remember you for some reason - not good print quality - and introduce you to their peers, and these reasons are usually small things that seem insignificant. Many printing companies have not realized until now that they can win a large number of customers and long-term business relationships by slightly improving or changing the way they treat customers and potential customers.
The following tips may help you to make a good impression on your customers and potential customers.
keep clean
For printing companies, it is a great opportunity to lead customers to visit the factory. You can use it to show customers their advanced equipment, superb prepress technology and beautiful print proofs, and introduce the company's management staff.
Nothing is more disgusting to visitors than dirty printing facilities. Printing buyers hope to see a clean and tidy printing environment during the visit to the factory. If your factory is as dirty as a pigsty, it should be noticed – and it can also trigger a range of potential problems. If you don't care about your own factory, how can you care about the quality of the product?
Remove all debris, get rid of the ever-increasing posters and calendars (you know what I am talking about), make sure the workspace is clean and tidy, and the customer lounge is spotless.
The cleaner and more organized your plant, the more customers will be willing to give you the job.
Send only your best proofs
Many printers don't value their proofs and even throw them into the trash. But by communicating with hundreds of print buyers, I found that the printing company's approach was wrong. Experienced print buyers usually pay attention to the print samples you send them.
So, what kind of proofs should you send to your customers? Is it something she or he wants to produce? Does your proofs come from the same or related industries? Try sending some proofs related to the customer. You want them to come up with the idea when they see the proofs: "Great! This is the kind of product we want."
No matter what kind of proofs you send, make sure they represent your highest level of skill. This seems to be a natural thing, but I often hear print buyers complain that they have received defective samples from the printing house. Some are overprinted; some are cracked at the creases, and there are too many handprints on the prints!
The customer will judge your production capacity based on the quality of the sample. If you send them a junk sample, they will think that you are a low-level printing house. “Sample testing” is the preferred method for customers to evaluate a printing house. Please note: Be sure to send your best proofs to your customers.
Clear the obstacle
Can your customers easily find you by phone? Especially in an emergency, when customers urgently need to contact their sales or service representatives, please do not let them pass through the middleman.
By the way, customers always think that their sales/service representatives are omnipotent. Even if this is not realistic, the sales/service representative of the printing house should have enough information. You better not tell the customer: "Well, I let the people in the evaluation/prepress/printing/transportation department come to discuss this with you. The problem, I can't handle it."
Smart print buyers want their sales representatives to understand the capabilities of their business in all aspects, from prepress to delivery. In essence, the faster the printing buyer moves, the more they want their printer to react at the same speed.
Beautiful post-press processing
Re-professional prints can't make up for the loss caused by post-press processing failures. You can't relax the requirements for the quality of post-press processing, and you can't hope that customers will turn a blind eye to product defects. When you open the carton or check the proofs, you will be able to notice the rupture of the product cover at the crease.
A senior printing buyer once told me: "If the processed folding is not packed with shrink film (no large cardboard) or if the paper angle is bent, it will affect me. The impression of the printing house."
This is just a small problem faced by today's printing buyers. Many print shop executives focus on big issues—such as sales, investing in new equipment, growing new markets, and nurturing and retaining good employees. There is nothing wrong with this, but in an ideal situation, every printing house should appoint a “detail supervisor” so that small problems do not undermine the great future of the printing company.