Book printing companies face the off-season coping strategies
We are a big printing company in Shenzhen China . We offer all book publications, hardcover book printing, papercover book printing, hardcover notebook, sprial book printing, saddle stiching book printing, booklet printing,packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
For more information please visit
http://www.joyful-printing.com. ENG only
http://www.joyful-printing.net
http://www.joyful-printing.org
email: info@joyful-printing.net
The off-season and peak season in the field of economics refer to the seasonal differences in the total amount of economic activity such as production or trading. The meaning of the season here is not strictly 3 months in the original sense, but refers to a period of time in the approximate months. Specific to the mainland publishing and printing market, the peak season for book printing is roughly from May to August and November to January of the following year, and the off season is generally in February, March and September to November of each year.
So, what is the reason for the low season and peak season? The textbooks in the Mainland are generally divided into autumn and spring seasons, and various textbooks are printed in a centralized manner. Among them, the autumn textbooks account for more than 60% of the total textbooks. Generally, the time to send to the printing factory is mostly from May to early August. The time required to send books is generally no later than mid-August; the spring textbooks account for about the total amount of textbooks. Below 40%, the time usually sent to the printing factory is from November to January, and the time required to send the book is generally no later than mid-February.
Although the total amount of textbooks in the Mainland only accounts for more than 10% of the total amount of printed materials, it has a considerable share in the printing source. During the peak season, some of the printing materials undertaken by the printing factory even exceeded the total production capacity of the factory. Therefore, once the teaching materials were printed, the factories had to use their horsepower, and the two classes were used in three classes, and they were engaged in continuous rotation. Fatigue combat. Although in most cases this task has been completed, it is inevitable that the radish will not wash the mud quickly, making the product quality unsatisfactory, and the equipment and personnel are overloaded, the equipment has to shorten the life, and the employees are overdrafted. I fell ill halfway. When the peak season is over, the production tasks are immediately reduced sharply. Some printing companies have to cover the equipment and give employees a holiday. Especially in 2006, due to the pricing of the textbooks for more than a month, the factories did not dare to undertake other tasks, so they repeatedly urged and complained. From a macro perspective, in order to meet the needs of centralized printing of textbooks, printing enterprises must equip all kinds of resources far greater than the average value, resulting in the lack of average operating rate of book printing enterprises, resulting in waste of resources and decline in printing prices.
Ways and measures to deal with the teaching season
1. In view of the phenomenon of printing and printing seasons, the printing companies as direct victims have taken many countermeasures in practice, and there are some very good and very important suggestions. I hope that relevant government departments can pay attention to, research and action to change from the source. status quo.
The author believes that the most fundamental thing is to have ample time to balance plate making, printing, and binding. According to the requirements of the government, the textbooks are delivered before the class. This is a political task that must be completed in China's publishing and printing industry. There must be no ambiguity. Only the relevant government departments can stipulate the time for the advancement of textbooks and delivery to the printing factory. . For example, can the delivery time of autumn textbooks be advanced to April, preferably March; the spring textbooks will be sent to the wrong peak-filling-type plant-planning arrangement - less activity during the peak period of the textbook, in the low-level period of the textbook More work. For example, the annual book ordering conference in Beijing and the holding time of the National Book Festival should be selected in the later period of the textbook season, so that the publishers can catch up with the printing companies in the off-season of the textbooks after they receive the orders. As a publishing house based on textbooks, it should be consciously give way to the textbooks, rather than because of the limitations of artificial plans and indicators, so that non-textbook editors can complete the tasks of a certain period of time, and also come to the limited time with the textbooks.
2. Some methods and ideas for the operation of the textbook itself. For example, the publishing department of the publishing house knows the ordering intention in advance to the subscriber, signs the contract as soon as possible, and provides the printing number to the publishing department. It can also break the practice of providing the printing quantity in batches, so as to provide real-time supply and a single supply, which is convenient for the publishing department. Arrange for production; for preemptive ordering, try to pre-print as much as possible; for large-volume textbooks, depending on the needs of the subscribers, they can be printed in batches and delivered in batches without making meaningless cycle requirements.
3. Under the premise of qualified printing quality, the number of textbook printing enterprises will be continuously increased, and the proportion of printing materials printed by individual printing enterprises will be reduced. It is also a wise choice for many textbook publishers. This will adjust the product structure of printing enterprises. The marketing strategy is very beneficial and is conducive to the trend of balanced production.
Individual printing companies' response in off-season and peak season
Although we can regulate and control the printing season from all levels and parties, no matter from theoretical analysis or practice, the off-season and peak season of individual printing companies are inconsistent, with outstanding and inconspicuous points. But absolute equilibrium is always unrealistic. So how should individual printing companies deal with the off-season and peak season? We also have some suggestions.
1. According to the conditions of the publishing and printing market and the specific conditions of the company, the principle of balanced production in time series is clearly defined, and the marketing business department is required to balance the printing business as much as possible. Conditional companies can consider accepting overseas orders to compensate for the lack of production tasks in the off-season.
2. In order to achieve the goal of balanced production, determine the proportion of the company's production and acceptance of various types of products. For example, the proportion of textbooks, periodicals and general books can each account for one-third. In this way, even in the high season of textbook printing, the production time of other products is kept as low as possible to meet the minimum needs of non-textbook customers, so that non-textbook customers can continue to supply printing tasks after the printing season.
3. Strengthen the collection and supply of the printing and printing market, and strengthen communication and cooperation with the brother printing enterprises, especially the surrounding enterprises, so as to adjust the surplus in the off-season and peak season.
4. Despite the above measures, as the city should effectively use the off-season, do a good job of accumulating the accumulation and reserve of the competitiveness of the enterprise, in order to facilitate the production in the peak season and make up for the loss in the off-season.