Small and micro enterprises can also make big articles.
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There are more than 100,000 printing companies in China, and most of them are small and micro enterprises, supporting half of China's printing industry. Paying attention to the development of small and micro printing enterprises is to pay attention to the future of China's printing industry.
Changing printing market
China's printing needs aircraft carriers, but it is also inseparable from the dedication of small and micro enterprises. Only in this way, the printing "hundred gardens" will be full of spring gardens. Today's printing market is no longer the printing market 20 years ago. After the baptism of the market economy, profound changes have taken place. From a single market to a multi-market, companies must adapt to this change. With the advancement and development of science and technology, a large number of high-tech applications have been applied in printing. Digital network printing has subverted the traditional printing concept, which not only brought about the transformation of printing methods, but also created conditions for the diversification of printing enterprises; The improvement of living standards and the change of consumption concept have provided a broad market for the survival and development of small and micro printing enterprises, especially packaging and commercial printing enterprises.
Take Ji'an, Jiangxi as an example. Ji'an is an old revolutionary area and has made important contributions to the liberation of the Chinese people. Since the reform and opening up, although the printing industry in the city has been continuously developed, the existing more than 100 printing companies are mostly small and medium-sized enterprises. According to statistics, the city's packaging and printing market has a total of about 1.9 billion yuan, while the actual printing capacity is only 120 million yuan, and the remaining more than 1 billion yuan of business has flowed to the brother provinces and cities. In other words, there is still a huge room for development in packaging and printing in Ji'an, and people of insight who smell this business opportunity act quickly.
Xihuari Industrial Co., Ltd. was born in this context. This packaging and printing company, which was established only a few years ago, has received strong support from the local government. For example, 26 acres of preferential land grants were used in the economic development zone for plant construction; the introduction of advanced packaging printing and processing equipment received government policy support. After several years of market-oriented operation, the company has embarked on a standardized operation track, and successfully opened up the printing business of local piled-flower special wine packaging boxes, happy foreign dairy beverage packaging boxes, porcelain packaging boxes, etc., with an annual output value of several Ten thousand yuan.
The development of the printing industry is closely related to the macroeconomic and social situation. Business operators must understand the market from a macro level, but also look for business opportunities from the micro level, and find their own position from market changes. At present, all levels of government are concentrating on the development of the society and constantly introducing preferential policies for the development of small and micro enterprises. As long as they seize the opportunity, small and micro enterprises can also make great articles.
Small and micro enterprise with ant character
In the market competition, small and micro enterprises do not have the advantage of scale, but they can win by virtue. They have the temperament of ants and the spirit of hard work and hard work. Anyone who has seen ants foraging will see that in order to survive, a small ant can pick up something that is several times larger than his body and rush. Small and micro enterprises need to pay more than others to compete in the market, relying on their own intelligence and perseverance to fight hard. The current market competition is no less than that of the Jin Ge Iron Horse. When the small-scale "guerrillas" face a strong "enemy", as long as they play their own specialties and play, they can also win the "enemy".
Nanchang Sanlian Printing Co., Ltd. started as a small business with only 10 employees, and relied on printing letter envelopes to maintain the company's survival. According to the usual saying, it is a small fight, playing "guerrilla warfare." However, General Manager Luo Quansheng believes that starting from the "small", playing the "small" characteristics, doing a "small" business, in this "small" platform, can also do a "big" career. To this end, Luo Quansheng put forward the principle of “integrity management, quality first, and thoughtful service” to expand the customer team and develop enterprise production; and “high aspirations” to link printed letter envelopes and stationery to the spread of Chinese civilization. Together, we have established a corporate philosophy of “spreading Chinese civilization and creating printed products” and determined to let Sanlian grow into a “printing expert” in the eyes of customers. A few years later, the triple business of business boomed on a new level of development. In the second half of 2010, Sanlian raised more than 2 million yuan to purchase a second-hand Heidelberg four-color offset press, involved in color printing. The triple-strength with increasing strength has now become the designated unit for the printing and printing of the Jiangxi Provincial Government, the Nanchang Municipal Government, the designated purchasing unit of the Bank of China, and the designated printing unit for the postal envelope of Jiangxi Province. In 2011, the output value of printing and processing reached 20 million yuan, and the average monthly income of employees exceeded 3,000 yuan, becoming the leader among small enterprises.
Small business days can also make a big market
Innovation to enhance competitiveness
Different from the "national gold rush" in the early stage of reform and opening up, nowadays, enterprises need real skills, not only to fully grasp the information resources, but also to make good use of intellectual resources and rely on flexible operating mechanisms to establish a foothold in the market. Especially since China's accession to the WTO, market competition has evolved into a contest of corporate intelligence. Whoever does not value innovation can be eliminated. Looking at the small micro-printing companies that were born in the past three or five years, the common characteristics are "new" and "special", otherwise it is difficult to squeeze into a highly competitive printing market.
In recent years, there have been many micro-printing companies in the streets of Nanchang (especially in downtown areas), which are mainly based on digital fast-printing shops. Their facades are not big, the largest is only 50 or 60 square meters, and they are not competing with books and magazines. Do not engage in business with packaging and printing, they do small business, such as tenders, photo albums, directories, small ads, product brochures, etc., highlighting the characteristics of "small": small business, small business, small print volume - some The business is even one and one print, and big companies simply can't look at them – but they are so successful that they can open up big markets through small businesses.
Near Nanchang Railway Station, there is a personalized printing company called Hengyi Graphic Production Co., Ltd., with 10 employees, operating more than 60 square meters of facades, computers, scanners, laser printers, Fuji Xerox copiers, Canon inkjet machines, cutting Paper machine, cardboard cover printer, laminating hot stamping machine, and wireless perfect binding machine should be complete; the business scope is mainly based on graphic production, processing of tenders, atlases, etc. Their superior quality, thoughtful service, and innovative spirit of advancing with the times have won word of mouth. Since the opening of the business, there have been a lot of customers who have printed tenders and catalogues. Although the business is small, it can also achieve a big market after a long period of time. In 2011, the company's operating income reached 1.8 million yuan, and the per capita income was more than 100,000 yuan.
There is also an enterprise that was originally an internal printing factory of a certain unit. As the situation develops, it is contracted by individuals. The company relies on the old equipment to complete the printing tasks inside the unit. At one time, the company received a printing business with more than 200 pages of albums. The time was tight and the requirements were high. Although the workers worked overtime, they still could not deliver on time, and the printed costs were much larger than expected. Did not give the company a "snack", but also let customers fall into grievances. The management realized that there would be no way out for not innovating companies. Digital printing is a new field in which they are keen to enter. At the printing exhibition held in Shanghai last November, the decision-making layer spent two days completely conducting a comprehensive inspection and careful comparison of the digital printing equipment on display, and finally decided to introduce the model.
While focusing on the development of large-scale printing companies, we must not ignore small (including micro) printing companies. It is precisely because of the joint efforts of large and small printing companies that they have established China's status as a printing power today. Similarly, they are still an indispensable force in the process of building a printing power.