Reflection of a small business owner
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In the past, the newspapers were good, the network was worth mentioning, and the attention and reports on small businesses were really few. As a member of the small business, there was some indignation in the heart. Why small businesses are so unconcerned may be related to the importance attached by the government and relevant departments to small businesses. Although small businesses are also an important part of the printing industry, the balance of policies has not been tilted towards them. Small businesses rely entirely on their own The power is groping for the difficult journey.
Now summarize the current situation of small businesses and discuss with you.
1. The overall quality of the operators is not high and the management consciousness is lacking.
For large enterprises, small businesses are relatively simple to set up. Most of the founders are themselves in the industry. Some have opened machines, some have run through business, and some have come from big companies to seek business. The formation process of small enterprises is also relatively easy. The business owner takes out years of savings, raises some funds, and a printing machine cuts a knife, manages production by himself, and contacts the printing business himself. Most of the employees are relatives or friends. The fellow villagers basically adopt family management. However, this kind of management mode has a big hidden danger. If the coordination is not good, it will easily cause unnecessary internal friction. Not only the quality will not go, but the overall efficiency is not high, which inevitably increases the production cost. Moreover, the location of small businesses is generally relatively remote. The urban-rural integrations where rents are relatively cheap are mostly private houses or warehouses. As a result, traffic and facilities are inconvenient, which also increases production costs.
2. Unstable business sources
Small businesses generally don't have a few fixed business people, they can't afford it, they can't afford it. The salesman who trains himself, after the mature business, mostly quits to the big business or becomes a freelancer, and is affiliated with a company (but not fixed) to run the business by himself. For most small businesses, there are more sources of business, and the source is such people (ie freelancers). They have formed a certain group and gathered in relatively concentrated plots of small businesses. There are real estate speculators in the house, and the printing industry also has a "speculative group" (commonly known as the printing "hacker"). The hackers do not have a fixed affiliate unit. Whoever has good equipment and cheap prices will be printed on the other side; the same product can be priced for multiple inquiries.
This has put some pressure on small businesses, they have to work hard on management and quality, and their management awareness and level have also been pushed up.
However, the risks also exist. Once a new company emerges, hackers will “swarm” away, because in the face of the same price level, new equipment can often attract the attention of most people. To a large extent, small businesses and print hackers are a symbiotic relationship. If you rely solely on your own business, the normal operation of the company will be difficult to maintain, because most small businesses only have one or two eight- or four-open printing equipment, which is aimed at the short-running business short-run printing, which requires several times a day. Even dozens of orders can satisfy the production. For orders with a slightly larger quantity, because there is no way to guarantee the delivery period, they can only be sent to larger enterprises for processing. The production cost of large enterprises is high, and the price is naturally High, so once the profits of such prints tend to shrink sharply, some can only protect the original. From this point of view, it is not an exaggeration to say that small businesses can survive in the cracks.
3. Intense competition in the same industry
Due to certain uncertainties in the business sources, the price competition in the circle is quite powerful. No matter how low the price is, almost everyone has done it. Together with the Langfang and Sanhe area printing factories adjacent to Beijing, the Beijing printing market The wages are getting lower and lower, so that as long as the guarantee is turned on, the profit can be thinner. Industry protection awareness is too weak, mutual price strangles, and ultimately hurts the enterprise itself.
Small businesses want long-term development, and individuals believe that there are several practical outlets to choose from.
1) Scale up according to business type
Small businesses will one day become big companies, and everyone has the desire to go up. However, this big process is perhaps more difficult for small business owners. Since I want to be big, I definitely need good equipment and a factory on the scale. This involves funding. Large companies can look for bank financing, while small businesses do not. Printing itself is a low-yield, low-margin industry. No one wants to talk to you (financing), even if it is difficult to talk about it. Money, less, no use, more can not talk, can only be friends and friends. It can be seen that small businesses have to go up and how difficult the road ahead is.
If you want to do it on a small scale for a long time, you need to accurately position the market. Quality and efficiency are of the utmost importance. There are many small businesses, but there are not many small and sophisticated companies.
Instead of doing anything in the end, it’s better to focus on it and only do one type of product.
2) Take the road of enterprise alliance
Small businesses should not treat each other as opponents. Fighting against each other, killing each other, and eventually dying one. Eyes should be relaxed, and resources should be taken out. Five or six companies will be in a group, even if they have one piece of equipment, they can form a medium-sized factory. Plate making, printing, and binding, this consortium creates a standard "printing factory" through an orderly division of labor, small orders can be made, and large orders are made together. After the scale is formed, customers with printing needs are naturally attracted. At the same time, the enterprises in the consortium can also purchase raw and auxiliary materials uniformly, and lower the production cost by lowering the price with the advantage of quantity.
3) Make the business special
Most of the small businesses are doing everything they can, and they can do everything. From small business cards to fine art albums, product packaging, and everything they do, they have the ability to do it themselves. This is actually very tired, busy all day long, nothing at all in the end. It's better to focus on it, only to do one type of product, only focus can be done to be able to play the brand, in order to let others first think of you in the relevant print business.
4) Streamline production
Some small businesses, the factory has only one printing equipment, but equipped with a full set of plastic equipment, saddle stitching, folding and other downstream equipment, although such equipment is not expensive, but needs to be equipped with relevant operators, need to pay attention to management and Equipment maintenance. Instead of distracting energy, it is better to wrap it outside the collaborative bookbinding factory. For example, since the industry has started to popularize CTP in 2010, many small businesses have started to install equipment, with a turnover of 50,000 to 600,000 or even millions of yuan. Even if they can pay in installments, the repayment pressure is still very high. The more critical issue is that for most small businesses, CTP is a “new product”. It is not well understood and its management is difficult. It is better to outsource to the plate making center, which not only saves equipment depreciation and personnel expenses. , electricity tariffs, raw materials costs, companies can also free up energy to run the market, strengthen the management of the printing process. Comparing the two, which is more cost-effective, I believe everyone has a number in mind.