Realization of Logistics Management Mode of Printing Enterprise Supply Chain
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With the continuous advancement of science and technology and the continuous development of the economy, global information networks and global competitive markets are increasingly formed. Technological advances and diversification of demand have led to a shortened product life cycle, and printing companies are under pressure to shorten lead times, improve product quality, reduce costs and improve service. All of this requires printing companies to respond quickly to changing markets, and to continuously develop customized “personalized products” that meet customer needs to win competition and expand the market. The emergence of supply chain logistics management is meeting these requirements. Supply chain logistics management mainly aims to improve the overall competitiveness of the entire supply chain system by controlling and coordinating the behaviors of supply chain node enterprises to achieve rapid market response, reduce system cost, improve product quality, and improve customer satisfaction. Improve the comprehensive competitiveness of node enterprises.
First, the necessity of implementing logistics management in the supply chain of printing enterprises
In recent years, a number of outstanding enterprises have emerged in China's tobacco and alcohol, food, medicine, electronic appliances, washing and cosmetics industries, and the scale has been continuously expanded. The competition among individual enterprises has gradually evolved into a channel dominated by core enterprises. Competition between the two, but at the same time these companies began to appear shortcomings in terms of orders, planning, logistics management, and customer relationship management. How to overcome these short boards? Experts believe that rapidly expanding enterprises must start with collaborative management, integrate external resources, avoid ineffective operations, improve management transparency, and promote the development of partners while improving themselves. At the same time, its information management will gradually expand from the inside. Extend along the vertical industrial chain. It is based on this idea that the enterprise's supply chain logistics management model can be produced.
The logistics management of the supply chain of the printing enterprise is to carry out the logistics activities occurring from the perspective of the supply chain, from the upstream printing materials and equipment suppliers to the printing enterprises, from the printing enterprises to the customers, and even to the customers. management. Supply chain logistics management is no longer limited to the printing enterprise itself, it is an extension of logistics management, collaborative logistics management between enterprises. Supply chain logistics management is also an important part of enterprise implementation of supply chain management. Without logistics supply chain management, it can not be called true supply chain management. At the same time, good supply chain management of logistics helps enterprises to quickly implement supply chain management.
Now, a major challenge for printing companies comes from their customers, because their customers, such as tobacco and alcohol, food, medicine, electronics, washing and cosmetics, will save procurement costs, improve logistics efficiency and optimize supply. Business resources are an important business goal. Therefore, these customers have stricter requirements on the price, delivery and quality system of printing companies than in the past. The management mode that printing companies have always attached importance to experience is very unsuitable. Many small enterprises that adhere to the traditional management mode are constantly losing. The market is struggling. The customer is the life of the enterprise. If the customer's needs are not met, it will inevitably lead to the loss of customer resources, which means that the traction of the enterprise development is lost.
Printing companies, traditionally referred to as processing industries, obtain processing profits. However, more and more entrepreneurs and scholars have defined the printing industry as a service industry. This is a conceptual change, and it will inevitably lead to the transformation of business philosophy. Services can be provided either tangible or intangible. Therefore, the services provided by the printing company include tangible, that is, the provision of printed materials; and also includes intangible, that is, customer service. Supply chain logistics management is managed by the core enterprise of the supply chain. The printing enterprise itself does not have the conditions of a core enterprise of the social supply chain. However, this does not affect the implementation of logistics management in the supply chain of the printing enterprise. The supply chain management of any enterprise can only be carried out between its upstream and downstream nodes, but it should respond to the demand trends in the supply chain. Therefore, printing companies can still manage supply chain logistics, and this will become a trend, because supply chain logistics management is based on a win-win situation.
Second, the difficulties faced by the printing enterprise supply chain logistics management
Based on the status quo of China's printing enterprises, not every enterprise has the ability to implement logistics supply chain management, that is, it has a certain scale. The printing company itself needs to have certain conditions, hardware facilities, and "software" resources. The hardware resources are mainly the enterprise scale and equipment capability, that is, the ability to meet customer needs; the “software” resources include tangible and intangible, mainly enterprise informationization (such as ERP system), management level, customer mining and maintenance capabilities. Therefore, before implementing supply chain logistics management, enterprises must upgrade their own “quality”: strengthen enterprise standard management, strengthen supplier relations, conduct continuous supplier performance evaluation, and promote enterprise information construction, such as enterprise ERP construction and Internet. Access and EDI (Electronic Data Interchange) technology use; strengthen enterprise customer relationship management, pay attention to customer service; cultivate customer trust and loyalty. Printing companies implementing supply chain logistics management is not easy for many companies. There are still many difficulties: including management concepts, management fundamentals and informational fundamentals. The management concept is mainly because the company's own mission cannot be correctly understood. The use value of the printing enterprise is to provide customers with products that meet the requirements of customers and provide corresponding services. This is the main way for enterprises to obtain profits. When the customer's business environment changes, their requirements for suppliers will change accordingly, so packaging and printing companies must work hard to adapt to this change. Management basic issues: The basic issues of enterprise management involve many aspects, such as unscientific procurement management, large inventory, lack of corresponding supplier evaluation criteria; unreasonable transportation logistics planning, resource “waste” phenomenon; customer service is not in place, customer relationship Management lags, statistics show: 68% of customers leave the factory because they do not get satisfactory customer service, and 80% of the company's revenue comes from long-term customers; statistical data base issues, the company conducts scientific management, planning, decision-making According to objective statistics, if there is no strong data support, any decision and planning will be imagined. The weak information base is a common problem faced by most printing companies. There are still many people who are accustomed to calling printing companies a traditional enterprise, while some printing companies are happy to be called because they have not seen the changes in production, management and management of modern printing companies. Information technology has been applied to all aspects of modern printing companies. Digital production processes, printing enterprise ERP systems, and e-commerce are the most representative. However, the enterprises that can fully realize these informatization construction are rare, and many enterprises have just begun to implement these projects, and some even large-scale printing enterprises.
The basic problems of informationization will seriously affect the pace of enterprise development, and information construction is imperative.
All of these problems need to be improved before printing companies implement supply chain logistics management.
Third, to achieve the priority form of logistics management in the supply chain of printing enterprises
1. The logistics organization of decentralized enterprises between enterprise branches or between companies within the group deserves special attention, because from the group perspective, many information (such as inventory status) can only be obtained locally, which will result in lower-level decision-making. People's mind. There are now many large enterprise groups, all or part of which are packaged by their own branches or their own joint ventures, such as Haier Fengcai Printing under Haier Group. Haier Logistics is regarded by many experts and scholars as a model for domestic enterprise logistics management. Haier believes that competition in the 21st century will not be competition between individual enterprises, but between supply chain and supply chain. Who is in the supply chain? Low cost and fast response to the market, who can win the market. One hand grasps the needs of users, and one hand grasps the global supply chain that can meet the needs of users. This is the core competitiveness created by Haier Logistics. Driven by Haier, Haier Fengcai Printing is naturally integrated into Haier's supply chain. Luo Zhixiong, director of China Business Joint Printing, once said: Printing companies should strive to integrate into their customer supply chain system and create their own value. At present, there are also many printing enterprise groups in China, which cover raw material production and supply, printing (graphic processing, plate making, printing, etc.), logistics and transportation, etc., which constitute a value chain. Therefore, it is relatively easy and urgent to implement supply chain logistics management among large printing enterprise group subsidiaries. Because as a "family", it is easier for the group's subsidiaries to reach a consensus and implement them together.
2. There is a well-known "80:20 rule" in the marketing field between the company and major customers and large suppliers, that is, 80% of a company's sales volume is completed by 20% of customers. This number may not be very clear, but from this we can see the importance of a large customer base to the development of a business. The purpose of the development of printing enterprises is to provide printing products and services to customers. A stable large customer base is a stable sales income. Moreover, large customers generally have strong strength and can be called a core enterprise in the supply chain. Suppliers are as important to the business as the customer, which enhances the company's technology source. Therefore, printing companies have priority to establish logistics supply chain links with major customers and large suppliers, which is easy for all parties to accept, because the ideological foundation of supply chain logistics management is a win-win situation. There may be a lot of customers in the enterprise, big and small, and it is impossible for companies to treat them equally. It can be said that establishing a logistics supply chain link with major customers and large suppliers will be the preferred choice for printing companies.
Fourth, the two strategies to achieve logistics management in the supply chain of printing enterprises
1. Cultivate suppliers, stabilize customers, and move toward the supply chain
From the perspective of the final formation of supply chain management, we should work hard in this direction. On the supplier side, we choose to cultivate reputable suppliers, streamline suppliers, improve supplier quality, and form a supply chain with them to achieve a highly coordinated supplier management relationship and turn the purchasing and buying relationship into a strategic cooperation partner. Relationships, training and development of their own suppliers, from procurement management to resource management, and achieving a fair, interactive and win-win strategic partnership with suppliers. Today's printing market has also transitioned from the seller's market to the buyer's market. The competition is becoming more and more fierce, and the customers have the driving force for development. Therefore, customers are an important resource for enterprises. In this respect, stabilizing customers, especially key customers, into the supply chain or into the customer's supply chain, and forming a stable supply chain strategic partnership with customers is a long-term strategy for enterprise development.
2. Pay attention to the introduction and cultivation of logistics talents
In terms of the introduction and cultivation of talents, printing companies should pay special attention to it. Do not think that the printing industry can be done by experience alone. This concept of talent must be changed. On the one hand, the company should strengthen the purposeful introduction of talents, recruiting personnel from colleges or vocational and technical colleges; on the other hand, it is also very important at present, that is, to strengthen the on-the-job training of internal logistics employees, especially in the management of senior management. In the training, logistics training is taken as an important content to improve its professional level, and at the same time, it can improve the understanding of logistics and realize the transformation of the whole enterprise.
V. Issues to be paid attention to in the process of logistics management in the supply chain of printing enterprises
1. The attention of senior leaders
There is no way to implement supply chain logistics management without the administrative support of senior leaders, because it involves other partner companies. Many problems require senior leaders to conduct inter-firm negotiations. The improvement of the entire logistics management process requires the participation of senior leaders.
2. The supply chain starts with the client, not the manufacturing or purchasing
All value-added activities must first consider the customer and their needs.
3. Clarify the scope of the enterprise logistics supply chain
In order to implement supply chain logistics management, you must understand each part and actually describe the logistics supply chain from raw materials to delivery. Confirm that the client is included in the design and analysis of the supply chain, because the customer is the beginning of the supply chain, it is important to know the customer's needs and understand how the self improves to meet common needs.
Once you have defined the scope, it takes a while to analyze your strengths and weaknesses. If some parts are not as good or better than the competitors, then find a partner to help you deal with this part.
4. Do a good job evaluation
Implementing supply chain logistics management is a strategic choice for enterprises. It is not allowed to talk about it. Enterprises must design project evaluations, make adequate preparations, and then decide whether to implement them and implement the plan.
5. Communication and re-education work
Communication includes communication between employees within the company, as well as communication with upstream and downstream companies. When employees and suppliers worry about the company's new proposal, it will delay the entire plan, so help them understand what supply chain management is and what benefits it can bring to them and the company. Education is to cultivate employees' ability to cope with the new strategy of the company and to raise the level of awareness of employees.
6. Step by step
If the evaluation is not in place, it will have serious consequences if it is launched on a large scale. In accordance with the various stages, we will pay attention to the implementation and training of the concept; start from within the enterprise and effectively improve the efficiency of the link; choose the easy first, such as the implementation of ERP, supplier review, customer relationship management.
Implementing supply chain logistics management cannot be done overnight. Its execution must be continuous. To be successful, the company must regard it as a daily routine, step by step, and don't imagine that it will be effective overnight. The printing industry is facing new challenges in the market environment. Traditional management thinking and methods can no longer adapt to the rapid changes in the market. The relationship with suppliers and customers must shift from shallow and competitive to strategic and cooperative. Supply chain logistics management is the inevitable outcome of the continuous and highly developed modern circulation. It represents the trend and trend of the modern economy. China has joined the World Trade Organization, and the Chinese economy has gradually integrated into the global economy. Many domestic and foreign experts predict that China will become the center of world manufacturing, and any product cannot be separated from printing. From this point of view, the prospects of the printing industry are also quite bright. At the same time, how to deal with many complex business relationships, how to better use the concept of supply chain management to deal with the relationship between upstream and downstream enterprises, is a common problem faced by every printing enterprise manager. Although supply chain logistics management is a development trend of logistics management, based on the current development status, it cannot be quickly popularized and applied. There is still a way to go for its implementation, but we are convinced that it will be realized in the future.