Printing customers pay attention to the top ten problems
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When there is a printing business in hand, printing customers who are first exposed to printing are often confused by their ignorance of printing. They often ask questions:
“How do I find the right print service provider for my catalog?” “Where should I choose digital printing instead of offset printing?” “Why not every factory has an internal processing shop, why do they want it? Outsourcing some print jobs?"
If you are responsible for purchasing printed materials for a company or other large organization, it means you have to understand the different production and digital printing processes, technologies and the entire printing industry. But don't expect yourself to be a senior customer in a year or two, because this is a long learning process. So I want to provide a memo for people who have just become professional print customers.
First, understand the entire printing industry and the main printing process
A bird's eye view of the entire printing industry, especially focusing on the impact of new media on the industry. Learn what printing processes are there, what the terminology is used in the industry, and how each printing process works – sheetfed presses, web presses, and digital presses.
Second, the difference between enterprises
The differences between printing houses are mainly reflected in equipment, expertise, quality, price and service. Among them, the equipment mainly determines what the printing factory is best at doing. Be sure to keep this in mind when you choose a printing house.
Third, find the printing method that suits you best from the printed samples.
Some jobs are suitable for production on commercial presses, while others are suitable for printing on local print shops – or your own laser or inkjet printers. Some jobs require you to work with practitioners in multiple fields (designers, print buyers, sales representatives, paper salespeople, etc.); others only need to work with e-commerce printers through the network. In addition, you can also print your own materials in the office supply store.
Fourth, put forward printing needs
As a customer, you must provide enough information for the printing house, especially the comprehensive and detailed job specifications. Since this information determines the quotation of the printing house, if you send the wrong job specifications, you will get the wrong quotation.
Fifth, pay attention to pre-press preparation
Since you will send electronic files to the printer, how to prepare them becomes very important. In the past five years, prepress technology has made significant progress, and every print customer should understand the prepress workflow. Your document determines the final printing effect of the product.
Six, understand the printing process
Printing is a linear process. Each step must be completed before the next step. Of course, you can also customize the production process according to your specific requirements and printed documents. It is best to understand the standard production cycle and the typical stages that the job goes through during the production process.
Seven. Pay attention to your rights and the rights of the printing factory.
There is no so-called trade practice in the printing industry, but you still need to understand the general rules in the industry. You can ask your commercial printer for a list of the rights and obligations of both parties.
Eight, choose the right paper
Paper is an important part of a print job. Choosing the right paper with your printer and graphic designer or consulting a paper mill or paper distributor based on job specifications is a worthwhile solution.
Nine, determine the post-press processing plan in advance
Post-press processing can achieve either a print or a print. Processing such as bronzing, embossing, etching, and die cutting must be done by post-printing experts (they may not be the printer of your choice). Be sure to determine their finishing schedule before the job starts printing.
Ten, consider whether you need to mail
Understanding mailing regulations is both important and confusing. Since most commercial prints are ultimately placed in the mail, it is important to know the relevant mailing regulations in advance. You must design your mail in accordance with the requirements of the post office automatic sorting system to ensure that your prints can be mailed and the approximate cost calculated. In addition, you can get in touch with the postal department and listen to their opinions.