Qiliang Haide: Status and development trend of digital printing at home and abroad
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First. Current status of digital printing at home and abroad
1. Foreign data
(1) Changes and forecasts of the printing ratio and hardware investment distribution of the global printing industry
As can be seen from the chart, digital printing has been growing at a large rate in terms of print volume; while other areas are declining; in terms of changes in hardware investment, we can also see investors investing in digital printing. It is also increasing, but because the price of digital printing is not very high, its absolute value will not be particularly large.
(2) Global four-color printing press and Indigo digital printing installed capacity in 2008
(3) Development potential of the printing market
As can be seen from the figure, the growth rate of traditional printing is small, and the growth of digital printing has recovered a lot.
Other foreign data also included the 2008 HP Indigo digital press growth in print volume, of which marketing materials increased by 35%, booked by 72%, books and magazines increased by 61%, labels increased by 36%, direct mail increased by 28 %.
2. Domestic situation
The domestic digital printing market has developed rapidly and the installed capacity has grown rapidly. The Beijing Press Association invited me to participate in the speech, which also showed the industry's high attention to digital printing. At present, digital printing is mainly based on fast printing shops, and traditional printing companies have begun to intervene; 90% of production-type color digital printing machines are distributed in fast printing shops. Digital printing is very uneven in terms of regional development. 75% of the equipment is installed in East China, North China and South China, especially in South China. These three years have developed very fast. In addition, the equipment is under-employed and the equipment capacity is not fully utilized. If the production time is superimposed and calculated, our current digital printing time is only four or five hours, and the operating rate is obviously insufficient. Moreover, homogenization competition is serious, lack of differentiated management, and price competition in the fast-printing field is fierce, which is mainly for digital fast-print shops. There is also a single product, and the application field needs to be broken. Finally, some potential market segments have not yet formed scale, and the market needs to be cultivated. This is the biggest problem facing the digital printing industry. Our research on market segments is not particularly good.
Second, the trend of digital printing development
1. Technology and market trends
The first is the continuous improvement of quality and speed; the second is the reduction of the cost of printing on sheetfed paper, the increasing point of offset printing and the increasing share; the third is the mechanization of post-press processing, automation, automation of fixed products, online Binding; the fourth is the rapid development of inkjet printing, quality and speed, and cost reduction; the fifth is prepress automation, which is mainly reflected in color management and imposition; the sixth is network printing; the seventh is production industrialization, factory The eighth is that new demands and applications will continue to emerge and the market will be further subdivided.
2, several major market segments
The first is advertising bills, which achieved rapid development between 2004 and 2007, such as China Merchants Bank's bills; followed by marketing materials; and the third is on-demand publishing, which is a web-based publishing model that can satisfy Individual publishing needs, this publication increased by 95% between 2004 and 2007. The last one is personally influenced products, as the field is growing very fast.