Low carbon environmental requirements may affect the domestic printing consumables market
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In 2012, although the Chinese market developed more rapidly and demand grew faster, the entire printing industry was in a downturn, and it was involved in the whirlpool of price wars. Technology upgrades have stagnated and the status of amnesty has been challenged. In order to ensure core competitiveness, many manufacturers have begun to save themselves, some are eager to get rid of the burden, lightly loaded, and some choose to cooperate, through the introduction of new patented technology, to find the possibility of breaking through the predicament.
At the two sessions this year, many proposals were related to low-carbon, green and environmentally friendly living. Environmental experts have given high marks to the emergence of electronic paper books and tablet computers. The implementation of paperless office can save office paper 70%-80%, thereby saving a lot of resources and reducing corresponding pollution, and improving office efficiency. If the organs, schools, and enterprises all over the country use electronic office, the annual paper consumption will be reduced by more than 1 million tons, saving more than 1 million tons of standard coal consumed by paper. From the long-term trend, new media always replaces traditional media. The concept of green environmental protection has been promoted in the whole society. In the future, the use of paper will be greatly reduced, the consumption of consumables will shrink, and the whole industry may shift from high-speed growth. decline.
However, this is a relatively slow process. The market development prospects are not so pessimistic. For manufacturers, opportunities are even more challenging. In the future, the difficulty of big brands is getting bigger and bigger. The market is just like a big cake. The more people there are, the less they eat. When the printing technology is mature, reducing costs through splitting and merging is one aspect. More importantly, technological breakthroughs, low-end products fight price, seize market share, and high-end products should bid farewell to a single parameter competition, use research and development advantages, from the aspects of improving work efficiency, information security, energy conservation and environmental protection, etc. Provide customers with comprehensive, fully optimized solutions to ensure competitiveness and profitability. Small and medium-sized brands are likely to face the choice of life and death. Through technology alliance, cooperation, exchange and other means to achieve technology sharing, it is a coup, which can greatly reduce development costs, take advantage of turning fast, adapt to market changes, and launch more targeted The products lead the competition to the comprehensive competition of technology, channels and services.