Look at the five major problems in the pre-press design of the journal cover
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As a cultural industry, the journal industry has become more and more obvious. “Going the market” is no longer a veil of shame, but the most direct means for journals to participate in competition, win readers and create two benefits.
The cover of the journal is the appearance of the journal – the primary packaging, and it is increasingly showing its importance in the context of a wide variety of journals and fierce competition. Therefore, more and more journals have taken the cover as an important part of the binding, and created the cover design with the concept of modern marketing.
First, Insufficient innovation, the same phenomenon is serious
Into the dazzling journal market, if you don't carefully identify the titles, it is difficult for some publications to identify which journals are available through the cover. The main reason is that the cover lacks creativity, especially for some journals with low visibility and low circulation, and the phenomenon of plagiarism and imitation of famous magazines is serious. For example, there are more than one journal on the market that imitates the cover ideas of "Fiction Monthly", "Reader" and "Story". Innovation is the vitality of all art. Taking a shortcut with the wind and the wind may bring short-term benefits, but giving up the self-image will certainly have no vitality.
Second, the production is rough, the level is lower
Some journal cover designers lack professional level, have a superficial understanding of cover design, mediocre design, rough production, randomness, low level, and low print quality. To make an inappropriate analogy, like a village woman selling eggs, take a piece of flower cloth and put it on the basket.
Third, the old-fashioned, aesthetic concept of aging
The ink and ink should be used at any time, and the cover design of the journal is no exception. The aesthetic editing of some journals does not pay attention to the study of art theory, the updating of knowledge and the improvement of artistic skills. It does not conduct market research, does not pay attention to readers' reflection, hides in the studio and builds cars behind the door. It is designed for design, subjective and aesthetic. The understanding has been stagnant for many years, and the cover of the design has remained at the level before the 1990s, and it is out of touch with the market.
Fourth, did not consider the continuity of the journal, the style is not fixed
On the cover of some journals, the first and the next period have great changes in the use of maps and styles, and the fluctuations are constantly changing, making it difficult to distinguish the true face of the publication.
Fifth, Lack of brand awareness
The cover design is the commanding height of the journal brand image, which directly affects the audience's awareness, goodwill and reputation. However, some journal cover designs lack brand awareness. When designing layouts and selecting pictures, they do not pay attention to VI (visual recognition) services, which affects the promotion of journal images and is not conducive to brand building.