Diversified design art towards life

- Nov 16, 2018-

Diversified design art towards life

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The close relationship between design art and human life has been decided from the birth of design art in its most primitive form. From the primitive human stoneware, pottery, to bronzes and later silverware, woodware and other artifacts, from ancient times to the present, costumes, ancient and modern architecture, design art accompanied the entire history of mankind. Nowadays, as a practical art form, design art has covered all aspects of contemporary human life. It runs through people's clothing, food, housing and travel, and constantly improves the quality of human life. Therefore, some people call design art "the art of life." Turning the art into life."


From real life, we can see that design is so close to our lives that we can't separate them. It can be said that as small as a cup, a button, as large as furniture, housing, such as cars, planes, ships, etc., people enjoy the spiritual needs of the pursuit of aesthetic enjoyment. Therefore, the design art has both practical and aesthetic duality, and its practical function is its basic attribute.


The design art includes architectural design, environmental design (indoor and outdoor landscape), graphic design, industrial product design, clothing design, and craft design. With the development of the times, design art has become an independent and complete art form. High-quality material life gives people a high-quality spiritual life, which puts higher demands on design artists. Design is only rooted in the soil of life, only to show its vitality. The voice of people and civilians in the art of design is growing. However, in this commercial society that advocates artistic personality and material desire, designers are easy to lose their direction, extreme pursuit of personal style, neglect of service targets; unrealistic blind pursuit of foreign ideas and concepts, pursuit of external forms and neglect Design phenomena such as functional connotations abound. Recently, the design art world has sparked a discussion about the value orientation of contemporary Chinese design. Interestingly, the title is “Design for the People”. The text: "Designing for the convenience, health and good life is the social conscience that designers should have, and the realm that designers should pursue. Design should serve the people..." All along, we are also in ours. In life, we pay attention to the design culture of our country. We will encounter some confusing problems more or less, the tools are not good, the handles are not easy to use, the clothes can't be worn, the items are packed and the content is far away, the house structure Unreasonable, etc., it goes without saying that the existence of these problems shows that the design ignores the human element. How to position the artistic and functional design and how to perfectly combine this basic problem is once again concerned.


From the perspective of the design artist, the perfect combination of artistic and functional design is one aspect, and how to use creative techniques is also an extremely important aspect. According to the facts of our country, combined with the specific social environment and the background of complex and numerous service objects, we have created design works with high artistic standards and in line with the public's favorite style. This is what Chinese design artists should think about. Since the 1970s, the concept of foreign modern composition has set off a madness in our country. The traditional design ideas have been impacted, and blind pursuit has led to the departure from our country. Practice has proved that we need advanced scientific ideas and concepts, and we do not abandon good traditions. Today, in the field of design in China, two concepts and methods coexist and merge and infiltrate each other. Obviously, the diversification of design is in line with the law of the development of things and the need of objective reality.


The concept of Western modern design tends to be abstract, which is an expression that emphasizes the external form of perception based on composition. The formation of the basic theory stems from human understanding of natural science and philosophical epistemology. It is based on the modern scientific and technological aesthetics. It combines the achievements of modern physics, optics, mathematics, psychology, aesthetics and many other fields. Fresh conceptual elements have been successfully applied in many areas of art design. Since the 1970s, the abstract design concept has been widely used in industrial design, architectural design, graphic design, fashion design, stage art, visual transmission, etc., which has injected fresh blood into our design culture. The examples of the use of practical design and the visual enjoyment that people bring are innumerable. We are more familiar with the overseas Australian Sydney Opera House, the domestic Shanghai Economic and Trade Building, the Oriental Pearl Tower, the smooth lines, the simple shape, quite Modern beauty. The abstract elements that make up the concept are often used in telephones and household appliances in furniture, daily necessities, and industrial products. We have already experienced this kind of material brought to us by modern high-tech and modern art concepts in real life. And spiritual enjoyment. The other kind of beauty is the beauty of the traditional decoration compared with the modern one. The traditional architecture and sculpture of the ancient Italian city of Florence make people feel such beauty. It is a baptism of ancient traditional culture, long, ancient and profound.


The traditional decoration constitutes art, the performance is delicate and vivid, and it tends to be realistic expression. Compared with the Western composition of art, it is more sensible. It is more reflected in the decoration of design. Its formal characteristics are derived from ancient and traditional decorative art. After refining and forming a system, it has played a leading role in the field of arts and crafts for a long period of time. It is widely used in China's textile, clothing, printing and dyeing, ceramics and other decorative, such as: fabric patterns, clothing patterns, etc., this simple and sensual The tendency to be realistic, has laid a solid foundation in China, and it is more extensive than the Western art. We can't ignore this when we consider the value orientation of design. We should admit that the theory of plane composition is a product of high technology, and its knowledge structure, content and form are relatively open and diverse, especially in terms of material, involving a broad macro world and a micro world. Today, design education systems in most countries, such as "ergonomics" and "three major components", form the basis of today's design theory and become the most important content in design education. The traditional decoration is relatively closed, and the content to form has certain constraints. Although it also pays attention to the sense of form and has certain abstract factors, it is based on the concrete basis. The plane composition in modern western design brings people a special visual beauty with its unique visual form and composition. Its abstract features of form and the forms of different visual guiding effects form a rigorous and rhythmic rhythm. The sense of the picture creates a beauty of order, the beauty of reason, and the beauty of abstraction. The creative process of the plane composition is accompanied by a rational emotional experience. The relative restraint of the traditional decorative patterns makes the subject matter relatively figurative and formal, but this kind of abstraction derived from life and nature. It is a vivid and sensual beauty. It goes without saying that during the creation of the pattern, the emotional experience is characterized by obvious sensibility. Different artistic concepts and different artistic techniques will produce different aesthetic effects. Abstraction and figuration, sensibility and rationality can all cause people to resonate differently. In application design, artistic expression should be chosen in a timely manner to better achieve the design goal.


Our design culture should be an integral part of China's overall culture and economy. Its development trend should be based on the aesthetic value orientation in line with national conditions. Chinese traditional culture is the source of Chinese design culture, the basis of Chinese design culture personality quality, and the foothold of design artists. We must combine our design culture with it to grasp the “national sense” and “good”. The sense of the times." Today, with the development and comprehensive utilization of high technology, Eastern and Western culture, tradition and modern culture, science and technology, culture and art are colliding with each other and integrating with each other, and our way of life and thinking have also changed.

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