Introduction to the basic knowledge of sheetfed folding design
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A leaflet designed with only one piece of paper is not only cheap but also attractive. Through the careful distribution of the various folding areas, the whole design is like telling an interesting story to the reader, and the layout of the pictures and texts is very important. Although there is only one piece of paper, it allows you to keep reading. pleasure.
Whether it's novels, performances, songs, and speeches, they all have a "story-like" style—they start, advance, and end. Each part is interconnected. We use this single fold design feature to easily give the reader an appealing feel. The use of folding allows readers to create a sequence of views while viewing, and each area has different story content, but at the same time, the overall style is harmonious. This design is inexpensive and gives a feeling of fullness and design.
Although the other side of the leaflet has only one piece of paper, it has a strong impact. As we open the fold, the contents will come to you. From the cover, the cover serves two purposes: it must be able to play the role of introduction, just as we first contact a stranger, always say; hello, I am... Another role is that it can serve as an invitation. In order to achieve these two goals visually, the first selected picture has this effect. In the design, the cover is equivalent to the front door, so when choosing a picture for the cover in this design, we must consider whether it can convey the concept of "door". Make the reader feel "before the door", the background of the picture is softer, which implies that the view is still ahead. The suspense created by the picture can be said to be very ideal. Guide slowly, then put the text directly in the reader's line of sight.