How to establish the production process of Print-on-Demand (on)
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First, overview
The concept of Print-on-Demand (POD) began in 1990. Xerox has developed the DocuTech Express Press, which can receive electronic documents or scan them directly, store them in the system and reprint them as needed. In 1993, the advent of high-quality digital presses made it possible to print high-quality, full-color, personalized prints. Compared with the traditional publishing process, on-demand printing technology has the advantages of low risk and short cycle, which is very suitable for short-run, out-of-print printing, personal publishing, various industry standards, technical standards, college textbooks, academic monographs, etc. Publication. Today, many large publishing groups, including Ingram, Simon and Schuster, and Barnes, have joined the ranks of promoting on-demand printing technology. Nowadays, there are more and more things suitable for POD, and the scope of application can be wide. In fact, on-demand printing has become a method, and various applications are slowly being developed. Originally conceived of POD, people think more about cost. Gradually, the charm of POD personalized service is manifested. On-demand printing can take into account the individual requirements of the reader, and can provide a variety of options including paper, format and so on. The average consumer is willing to spend a certain amount of money on the variety of reading materials. Therefore, mature service and application environments are printed on demand. In the POD process, documents are stored digitally. Electronically stored documents that can be updated or replaced as always the latest version to be printed. In digital format, document content can be stored in chapters. As a result, it can be reassembled at the time of printing according to the needs of the customer, resulting in a unique document. For example, custom equipment manufacturers can store maintenance information for each product feature separately, and can print a specific device-specific manual by combining different chapters (product features). In addition, the content of the document is objectified and can be reused. Most importantly, personalized printing is a high value-added application. Prints with unique content are more economical than prints with hundreds of copies. Readers respond better to the information they produce. Personalized printing allows everyone to really get what they want. In addition, printing of commercial letters, mail order forms, and bank credit cards can also benefit from personalized printing. POD technology can be widely used in the field of personalized printing. Personalized applications have also become the latest and most promising applications for POD
Second, "on-demand printing" commercial operation steps
1. Use a sophisticated high-speed scanning device to digitize the original without damaging the original.
2. Prepress the scanned image and output the Portable Document Format (PDF)
3. Through the Internet and other data transmission channels, the PDF files of the standard specifications are transmitted to the prepress center of the digital printing company for storage.
4. After receiving the customer's approval, place an order.
5. Printing begins immediately after the digital printing company confirms the order.
6. Perform post-press processing.
7. The quality of the printed matter is checked and delivered to the customer by mail or other means after passing the test.
Third, several important contents of "on-demand printing"
1. Digital content
The variety and quantity of digital content and the development of on-demand printing are mutually different, because what consumers really need is the information content itself, and all technologies and devices are the means of serving information content. Therefore, if there is a large amount of digital resources available for on-demand printing, consumers will lose interest in on-demand printing, which in turn will affect technology development and market operations. Therefore, digitizing paper content, building a strong electronic document database, and providing sufficient digital content for on-demand printing is the primary problem.
2. Effective digital resource management system
Personalized printing involves a large amount of different data, and it is necessary to establish an effective digital resource management system. The system contains the following three aspects.
(1) Collect and analyze customer data
Ensure data is accurate, no spelling errors; determine how to organize data, graphics, text to form a usable layout; solve data loss caused by different database connections.
(2) Data format conversion Data is transferred between different systems. It is best to convert it to a standard language format to solve the problem of compatibility between software and hardware of different vendors.
(3) Form a complete workflow
Effectively manage digital files and provide technical support for the company's internal print production systems when dealing with large amounts of data related to customers.
3. Data security
The on-demand printed database contains important information about many businesses or individuals, which involves data security issues. The current solution is to create a database and check, proof, and send PDF files to printers. This method protects the security of information to a certain extent, but the workload of the enterprise itself is very large. Therefore, establishing a control mechanism between the printer and the enterprise to ensure the security of the data will also become a solution.
4. Copyright Protection
On-demand printing also involves copyright protection issues. Because the digitization of the manuscript requires the author's consent, the transfer of digital files to the user over the network also requires a license.
5. On-demand finishing
On-demand printing emphasizes flexibility, personalization, short version and efficient and fast delivery methods to promote the rapid development of on-demand finishing. Old-fashioned folding machines, sewing machines, and inserters can only perform simple operations. Therefore, efficient and automated on-demand finishing equipment has become a common expectation.
6. Hardware requirements
On-demand printing on paper, performance requirements are many. Good dimensional stability, low warpage and low wrinkling; proper abrasion resistance and surface conductivity, sufficient stiffness; paper characteristics suitable for commercial form, research and development of paper can not be ignored. At the same time, advanced and effective digital printing equipment and related materials also affect quality, cost and profit.
7. staff training
The development of on-demand printing is inseparable from education and training. The training targets include not only managers, sales staff, operators, but also customers. It is necessary to improve the level of technology and management, as well as to train customers and actively explore and develop the market.
Fourth, the "on-demand printing" production process is formed
The above discusses the process of on-demand printing and several key elements. After understanding the on-demand printing, the process can be organized.
1. Conduct market research.
Does the customer really need digital printing? How to achieve on-demand printing in today's economic and social life? Cost (equipment, paper, ink, etc.) geometry? Digital printing product price geometry? Is print on demand really profitable?
When Xerox launched its first DochTech 135 Production Publisher ten years ago, on-demand printing was just a concept. The zero-start market in 10 years has now reached an annual production income of $13.3 billion, and on-demand printing is driving the development of the printing market with an annual growth rate of 21%. In the past few years, a new field of digital printing services has been formed, from the printing production of handicrafts to the service industry based on electronic technology. Although it will take time to replace optical lenses and analog equipment, the general trend toward digitalization is obvious. Speed and business relationships are essential for every business activity. All digital printing equipment will be networked or have internet access capabilities. The boundaries between every member of the network, such as companies, data centers, and printers, will become increasingly blurred, not only because the devices themselves are basically not in their own characteristics, by network technology, bandwidth, and the Internet. Connected to this online, each member has their own business that they are good at. Strengths and specialties – the intangible value that printers have to offer to customers in the next 10 years – not print or advanced technology. By then, it is no longer meaningful to divide the world by product and service. It should be a product-service integrated sales, which is both a "productized" service and a "service" product.
The three trends (also known as megatrends) that influence the way business is going to happen in the next 10 years are e-commerce, user relationship management (CRM) and omnisourcing. These three major trends are the main forces affecting the printing industry.