Focus on the development trend of global printing ink
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First. The situation of the world ink market
At present, the global ink industry continues to grow. International companies have used various methods such as joint ventures, cooperation, and acquisitions to expand internationally. Many international companies have declined in the domestic market, but they have developed in China and Asia Pacific. In 2003, the global ink sales of more than 1 billion US dollars were: Big Japan Ink / Sun Chemicals 4.4 billion US dollars, Japan Flint ink 1.4 billion US dollars, Japan Toyo Ink 1 billion US dollars; annual sales of more than 300 million US dollars : Germany BASF 762 million US dollars, Japan SakataInx 742 million US dollars, Switzerland Sikhbai 725 million US dollars, Japan Tokyo printing ink 454 million US dollars, Germany HuberGroup 380 million US dollars, Japan Sikewell 380 million US dollars, Japan Inctec Inc 3.6 Billion dollars and so on.
In order to occupy a larger market share, International Ink Company has developed many new ink varieties in recent years: such as sheet-fed process inks, thermoset web offset inks, industrial inkjet products (continuous inkjet CIJ, drop-on-demand) DOD), conductive ink (factory in Beijing), flexo ink for paper towels, newspaper flexo ink (photosensitive resin plate), alcohol-soluble gravure ink, anhydrous soybean oil offset (environmental) ink, etc. . Ink development has the following driving forces:
1. Technological advancement, the production of new materials and new processes promotes the development of inks, such as the rapid development of jet inks in recent years;
2. The promotion of the market, people's new demand, or fierce market competition promotes the progress of ink, and more domestic shows the price competition of the same type and the same grade;
3. Promoted by environmental regulations, there are no perfect regulations for inks in China, but there are regulations such as heavy metal content, solvent residue of packaging materials and other VOC limit standards in food packaging and other related aspects. It is foreseen that the corresponding regulations will also be It was quickly formulated.
Second, domestic ink production and market conditions
China's total ink production accounts for 5 to 6% of the world's inks, ranking fourth, after the United States, Japan, Germany, and increasing at a rate of more than 10% per year. According to statistics, the amount of printing ink used in China was 220,000 tons in 2001, 242,100 tons in 2002, and 274,600 tons in 2003: the output was 205,000 tons in 2001, 220,000 tons in 2002, and 244,600 tons in 2003. In China, the share of offset inks is the largest, accounting for 40-45% of the market, with an annual growth rate of nearly 6%. The flexographic inks are growing at a rate of 5% per year. The gravure inks maintain a steady growth, and the screen printing inks have a growing trend. The demand for alcohol-soluble inks and water-based inks will grow rapidly.
The distribution of China's printing industry and ink production companies is an interesting feature. All manufacturers are consciously and unconsciously taking the road of specialization. The top 10 ink manufacturers are basically offset printing ink manufacturers or gravure ink manufacturing. And the ink quantity of some of them is the main product, and the ink factory developed in recent years has become more prominent, such as Zhongshan Ye's Ink Co., Ltd. (gravure ink), Zhejiang Yongzai Chemical Co., Ltd. (gravure ink), etc. Basically, we will take the road of specialization and take the road of market promotion. In recent years, domestic packaging and printing bases have also developed rapidly in various places, such as Jiangsu and Zhejiang, Guangdong Pearl River Delta and Chaoshan. In the past few years, the development of ink in the packaging and printing industry has been relatively fast, and there is a relatively obvious feature is the introduction of a complete set of printing equipment and ink, followed by localization of ink, followed by localization of printing equipment. Ink enterprises in Guangdong Province have also developed rapidly in recent years, and manufacturers with large output have. Guangdong Zhaoqing Tianlong Ink Chemical Co., Ltd., Shenzhen Shenri Ink Co., Ltd., Guangdong Meining Ink Group Co., Ltd., Zhongshan Ye's Ink Co., Ltd., Shantou Wuxing Ink Factory, Jiangmen Toyo Ink Co., Ltd., Zhuhai Letong Ink Coating Co., Ltd., etc. In particular, there are dozens of ink manufacturers in the Chaoshan area developed in the late 1990s, and several of them have output exceeding 2,000 tons. The characteristics of domestic ink companies:
1. Multinational companies and their joint ventures (about 10 or less) occupy the domestic high-end market, such as Toyo, Anti-China, DIC, Gaoshi, etc. The main products are offset ink-plastic composite ink, printing ink, etc.; Good quality, high printing speed, suitable for packaging and printing of high-grade printing presses.
And high-speed printing of newspapers. Its annual total ink output is about 10-12 thousand tons.
2. A large number of private enterprises (about 1000 or more) occupy the low-end market. The main products are carton ink (main water-based low-grade), gravure plastic ink, silk screen printing ink and so on. The quality of its products has certain guarantees, and it is often used in domestic low-end printing machines to print the packaging of ordinary public demand items. Such as for cartons, food bags, shopping bags, etc. The total annual ink production is difficult to count, and it is estimated that there are also 80-100,000 tons. The private ink companies that are doing well are not demanding, and they have specialized in their own characteristics.
3. State-owned enterprises can produce all kinds of inks, mainly based on traditional products, and have certain competitiveness in mid-range products. At present, with the restructuring of enterprises, the two types of enterprises have become the above-mentioned two types of enterprises, leaving more and more downhill, the total annual output is about 4 to 50,000 tons.
Third, the development trend of domestic ink
In recent years, with the popularization of technology and market competition, many traditional state-owned enterprises in China; the leading advantages of ink technology are gradually lost, and the cost advantages of other private enterprise products are also revealed, and their market share is continuously expanded. However, some old state-owned enterprises have failed to keep up with the technological transformation of the industry, and the technology has not kept up with the changes in the market. As a result, the situation has also changed. From the fact that others follow us, we become followers. Moreover, due to the popularization of product technology and the homogenization of product quality, the competition of products has gradually become the competition of product price and service quality. The success of private enterprises is the market-driven road. The development of ink is:
1. Develop ink products suitable for the market, especially the introduction of competitively priced and inexpensive products, occupying the low-end market, such as paper offset printing ink, plastic surface printing ink and printing ink.
2 Develop environmentally friendly inks. Such as alcohol-soluble type printing gravure ink, anhydrous soybean oil offset (environmental protection) ink, water-based ink (where water-based plastic ink is environmentally friendly products supported by Guangdong Province) and UV/EB flexo inks and other new inks:
3. Develop high value-added ink products, such as industrial inkjet products (continuous inkjet cIJ, drop-on-demand DOD), conductive inks, anti-counterfeiting security inks, etc.
The variety of inks is different, the use is different, and the use of ink for printing is also a technology, so the technical service of ink is also particularly important. Not only do the service providers need to be familiar with the ink, but also the printing technology. If there is any advantage of an ink, where it is used, where is the customer, how to use it to reflect the advantages of the product.
We should understand the customer's (including dealers, manufacturers, individual consumers, etc.) satisfaction with our product quality and service, and understand the customer's opinion on the product:
Customer service (such as supply channels, delivery, product use guidance, similar product introduction, etc.) is satisfactory;
Can you provide new products that suit your customers' requirements;
Product quality (such as product quality indicators, advanced level, stability, and deficiencies, etc.):
Whether the speed of the information reflected by the customer is satisfactory, and whether the after-sales service is satisfactory;
Whether the process equipment of the customer application product is reasonable, whether it is a reference or improvement.
Gradually form a market (customer)-centric, and provide appropriate ink products for the needs of customers, thereby increasing customer satisfaction with ink products and services, thereby expanding the market share of ink.
Fourth, the conclusion
In the past ten years, the quality and quantity of China's ink products have undergone tremendous changes, but China is still a developing country. The per capita consumption of printed matter is still very low, only 5% of the per capita consumption of developed countries. The use of this is also very low. In the next 5 to 10 years, China's national economy will maintain rapid development, and the development of ink is also obvious.
In the next few years, the development of China's ink industry, in addition to increasing products, should focus on adjusting product structure, increasing production concentration, increasing research and development efforts, improving scientific and technological content, improving quality, improving product stability, and adapting it. The need for modern printing in today's multi-color, high-speed, fast-drying, non-polluting and low-consumption.