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Retro-nosed printing of "RETRO Printing JAM" in Osaka, Japan and the RISO GP100 digital screen plate making machine and RISO ME-9350A
Let us catch up with the retro trend train and lead you back to the time tunnel.
Experience the touch temperature of classic nostalgic printing from a modern perspective.
The screen printing English is Screen Printing, which is a printing method for printing the perforated boring. The ink is printed on the printed matter through the fine holes, and some people call it 绢. Its color is saturated, the light resistance is excellent, the thickness of the ink can be freely selected, and various printings and patterns can be printed through the screen and different pigments. Compared with other printing layouts, it has a wider range of applications and is a multi-purpose printing technology. In recent years, the industry has also introduced new equipment to improve competitiveness and technical standards.
Since 2008, Osaka, Japan, has been hand-printed by the Renaissance Department of Renaissance. Its stencil printing shop, "Printing JAM," has long been well-known in the field of hand creation, and finally officially entered Taiwan in March 2015. Printing JAM". Located in the quiet Jing Lane of the section of Yanping North Road in Datong District, the white minimalist company logo on the pillars is quite obvious. Many fans no longer have to fly to Osaka to go on a pilgrimage. "RETRO Printing JAM" leads to the stairwell wall of the 2nd floor work space. It is printed with various kinds of printed materials by RISO GP100 and RISO ME-9350A machines represented by Yuanmao International, although it is a "misplacement" of failure. "Burn-off" and "brush marks" have all been transformed into distinctive features, and there is a nostalgic renaissance, full of printed prints, and many interesting and cute stories. This made Xiaobian think of the art history he had studied. American designer Andy Warhol (1928-1987) also used screen printing to create the design, giving the machine a unique second-hand temperature.
Q: It is reported that President Koichi Yoshiichi has been working with RISO in Japan for 20 years. Why did he think of Taiwan’s stagnation? What was the motivation for starting a business in Taiwan?
Guwu Guangyi: There has always been a dream of envisioning overseas business. The goal was to set it in the United States, but it was impossible to break through many difficult points. So I heard that Taiwan has a good RISO agent - Yuanmao International. Therefore, I discussed with RISO Japan whether there is a chance to open a store in Taiwan. Therefore, Taiwan is the first overseas expansion base.
Q: Is there a market assessment for Taiwan to expand?
Guiya Guangyi: In addition to just describing the two reasons, Taiwan DPI magazine has made a special edition of Osaka "RETRO Printing JAM". Taiwanese fans suddenly grew up greatly, so this is an opportunity for overseas extensions, although the Taiwan market only has One-fifth of Japan, but Taiwan and Hong Kong, mainland China, and other Southeast Asian countries have a sense of connectivity. If these scales add up, they seem to have similar ideas to Japan, so they decided to open their doors in Taiwan. .
Q: What are the differences between the advantages of operating projects in Taiwan and the customer groups?
Guwu Guangyi: Japan, like Yuanmao International, is a business model of Business to Business (B to B), which is printed on the customer's corporate requirements and printed on us. In addition, individual households have gradually become the main source of customers, such as solo exhibitions, store design decoration, interest-oriented design or creators. In terms of store operation, the Taiwan market is actually a bit smaller than the Japanese market. However, the feedback from DPI magazine shows that the Taiwan market is not only B to B printing demand, but the demand for individual households is also quite large. Therefore, when entering Taiwan, Business to Consumer (B to C) is the main customer target group. In Japan, it has gradually become the direction of B to C. In the future, we hope to move towards the business model of Consumer to Consumer (C to C).
Q: What are the performance, motivation and expectations of RISO GP100 and RISO ME-9350A equipment?
Guwu Guangyi: If you use the traditional screen printing method, you need to start from the original → positive film output → hanging plate → emulsion processing → drying → exposure → cleaning → drying → plate making and printing operations, which is quite complicated and lengthy; RISO GP100 digital screen version The plate-making machine simplifies the plate-making process to the electronic manuscript that only needs to be transferred by the computer side → screen plate making → hanging plate is fixed on the frame → the plate making is completed and the printing operation is started, and a small amount of exquisite diversity is achieved, after which the creator JAM's "SURIMACCA Box" can be used to make print jobs in a simple and convenient way. Japan RISO digital two-color network fast printing machine ME 9350A, is still in Taiwan to set the test stage, in Japan, JAM and RISO company, cooperation for a long time and good relationship, so in all aspects of machine conditions, can meet the requirements. The Japanese environment's ME 9350A is about 1.5 times faster than the traditional fast printing machine. The A3 has 150 sheets per minute and two-color output, which can reduce ink drying time and re-insert paper and change tasks. In Taiwan, the fuselage and parts Due to the difference between the setting conditions and the environment, due to the requirements of JAM, Yuanmao International set up the conditions for setting up the tools. Therefore, starting from Taiwan, how to set up a branch overseas and break through various difficulties to learn, after all, in the United States The dream of opening a store is still going on. How to provide solutions to all aspects of machine tools at overseas locations is the principle of learning breakthroughs.
Q: Looking to the Taiwan market and business philosophy?
Guwu Guangyi: At present, it is mainly based on the operation of screen printing. In principle, if printing is widely used, stencil printing only takes a small point, in order to seize the community fans of this small block, although Taiwan is printing In terms of physical storefront, JAM wants to combine the network aspect with the actual storefront, deepen the two-way communication with customers, increase the physical storefront to the customer rate; cooperate with the school to promote the early screen printing in the art Comparing the educational environment of the class or the design course, the simple and easy way of screen printing is now extended to the general public DIY, and printing is no longer complicated. There was a teacher from Taiyi University who had a space experience with students here. It was a fun and interesting way to do things with the school. The creators can play a unique role in the DIY props, and the promotional information of the handcrafted C to C website market conveys the printed matter to the valuable printed matter, from the virtual internet to the physical workspace, events, seminars, etc. Together with customers, we create the future of Renaissance touch printing. Our business philosophy is "the company that supports the creators ".
After the interview, I went to the DIY space and the sales display area on the 2nd floor, and many creative printed products from Osaka creators were dazzling. It is worth mentioning that JAM's storage area is specially placed in the "RETRO printed JAM" printed RISO prints, which are placed in the JAM after the customer has ordered, from the test or slightly printed, etc. At the store, on the one hand, it can provide a printed color reference, on the one hand, it can also help the guests to promote. At present, the JAM storage office only has the Japanese prints of the Osaka store. It is Mr. Nagoya who brought Taiwan from Japan. I hope that the Taipei store can open the local print area for sharing in the future. JAM's "SURIMACCA box" has a very large degree of freedom, just like Lego blocks. It can be combined and changed in size. The combination example is very domineering and nailed directly to the wall, allowing the creators of the experience to directly refer to the required combination of frames. In the studio space, the printing frame and other tools are available. In terms of paper, JAM introduces Japan's most popular thin paper, such as kraft paper, Japanese and paper, and similar retro paper; retro paper and special semi-aqueous ink. Special ink printing products such as pink and fluorescent green are bright and pure, forming a good visual effect. Mr. Koya also revealed to Xiaobian, RISO gold and silver ink research and development, he also participated in the development; this cross-language interview is quite The challenge, but also vivid description with the translation, perfect end of this interview. RISO digital screen plate making machine GP 100, RISO ME-9350A digital network fast printing machine, is the general agent of Taiwan Yuanmao International Enterprise Co., Ltd., contact: (02) 2531-2323, Yuanmao TIGAX16 booth (B area 610 ), "RETRO Printing JAM" Mr. Koya Yoshiichi will also hold three briefing sessions at the venue. Interested friends can go to learn about the fun of simple screen printing!