Digital technology innovation trademark printing industry
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In recent years, with the popularity of label (trademark) applications, label printing technology and related equipment have received increasing attention from the industry, occupying an extremely important position in the printing industry, and gradually become an independent printing method, but the traditional letterpress Printing, flexo printing, offset printing and other printing methods have been difficult to meet a variety of individual needs of customers, expensive plate-making fees have become atypical damage to traditional printing methods; at the same time, due to the low threshold of traditional printing technology, the industry Intense competition and disorderly vicious competition seriously hinder the healthy development of the label printing industry. However, the continuous innovation and application of digital printing technology has realized variable data printing and on-demand printing, and reduced the traditional 11 printing steps to three, realizing the optimal process of electronic printing system → printing → print, plate making The hard injury of the fee has also been solved, bringing a new development to the label printing industry and becoming the trend of the printing industry in the future.
Zhuhai Qicai Trademark Printing Co., Ltd. is a large-scale professional trademark printing enterprise in the Pearl River Delta. It has been engaged in the packaging and printing industry for many years. Its main business scope includes self-adhesive, color tag, computer bar code and packaging paper printing. Qi Cai, which has a keen market insight, accurately judges that digital printing technology will become the inevitable development of the label printing industry in the future with its high-quality and timely printing service in the era of zero inventory supply chain and unique packaging becoming an important source of profit. trend. To this end, Qi Cai Company took the lead in introducing the digital printing business of HP Indigo press ws4050 digital printing machine for label production, solved the existing business bottleneck on the basis of cost saving, greatly consolidated the status of the industry and opened up its own business. Blue ocean.
Break through the bottleneck, business breakout
Before the introduction of the HP Indigo press ws4050, like most label printing companies, the company also faced some business problems that could not be broken out: the company's business is mostly short to medium-cycle tasks, the printing volume is tight, and the preliminary proofing work Every time it becomes a big problem, and the customers often ask for some promotional packaging from time to time, so that the plate-making printing cycle left to the printing factory is getting shorter and shorter, and the profit margin is naturally smaller and smaller. Invisible has become a bottleneck in the business development of Qi Cai. How to enable the company's business capabilities to meet customer needs, enhance the competitiveness of enterprises, stand out in the competitive printing industry, and become a problem in front of the company.
The HP Indigo press ws4050 proof-to-frame complete solution helps Qi Cai grow into a reliable one-stop printing provider and become an indispensable one-stop partner for customers. HP Indigo helps Chicai eliminate the expense of film, printing plates or chemicals, and streamline the printing process to a pre-electronic printing system → printing → print trilogy, helping Qi Cai solve the problem of pre-sampling and reduce unnecessary waste. It saves a lot of manpower, material resources and time, and greatly increases the profit margin. Today, the Qi Cai company no longer has to worry about the proofing before signing the contract.
The length of the printing cycle is another advantage for printing companies to win customers, especially for companies with a short to medium-term printing business. The shorter the period, the higher the profit. HP Indigo can process more than 200 high-quality different label printing jobs in 8 hours, with up to 600,000 different industrial labels, more than 8,000 different jobs per month, and a considerable amount of work for short to medium cycle printing Becoming a source of profit rather than a problem, makes Chicai save more time to pick up more long-cycle business. In addition, in addition to printing traditional labels, HP Indigo press ws4050 can also print business cards, product promotional materials, reports/forms, etc. The rich printing variety meets the diverse printing needs of customers, and it also brings more The space for more profit growth.
Professional quality, value-added services, win customers
As a concentrated display of corporate image and connotation, the label usually uses a variety of vivid colors, unique graphics and symbols. In the new era of product marketing, the quality of label printing is naturally the primary standard for customers to choose printing companies. Qicai Company must stand out in the fierce market competition and must do its homework.
The HP Indigo press ws4050 is comparable to the quality and color of offset printing. It has added a powerful weight to its customers: its color digital offset technology enables extremely high print quality, and special ink technology and white ink printing technology help customers. The brand establishes and protects the needs. The product also provides a full range of full-color product personalized printing, up to seven-color printouts, excellent performance in color quality and registration, fully meet the high color requirements of label printing.
In order to make product labels stand out, in addition to color and graphic design, the search for unique and distinctive label media has become a new step for customers to attract consumers' attention. HP Indigo press ws4050 has almost unlimited substrate compatibility, acceptable paper, synthetic A variety of substrates, such as materials and metal self-adhesive materials, help Qichen to make these special needs of customers possible.
Mr. Tang, the relevant person in charge of Qi Cai, said, “The choice of HP Indigo is not only to consider the cost reduction and profit increase brought by digital printing. The key is that it can help us provide more value-added services to customers, let us think more for customers. Farther. Now we can provide customers with medium and short cycle printing services customized by region, season or special events, fast turnaround capability, excellent quality and timely and reliable service, so that customers can quickly push their products and promotional packaging In addition, we can also provide advanced counting and anti-counterfeiting printing services. These intimate value-added services have greatly improved customer loyalty and satisfaction, which has benefited us a lot."
Looking to the future, a win-win blue ocean
Together with HP's Qi Cai company, with HP Indigo's end-to-end printing solution, not only can provide customers with more competitive differentiated services, the printing cost has been significantly reduced, profits have also increased. Respond to customers' diverse needs more quickly and freely. Mr. Tang of Qiqi Company said: "HP digital printing technology has enhanced our industry competitiveness in the Pearl River Delta region, and won a good reputation in the industry, leading us to find our own blue ocean in the fierce competition of the Pearl River Delta printing industry. ".
As the world's leading manufacturer of print imaging, HP is committed to providing customers with more choices and more valuable printing industry solutions. The HP end-to-end solution for the printing industry provides label printers with a one-stop service and economic science solution from proofing to personalized printing to final finishing, providing label printers with Increased productivity and profitability while increasing customer turnaround and loyalty. I believe that in the future, HP Indigo will work with Qi Cai to promote innovation and become the pearl of the Pearl River Delta label printing industry, and win the blue ocean with the Chinese printing industry colleagues.
Objective, Approach, Business benefits, Applications:
Objective: Expanding the label printing business, improving the original backward printing technology, better adapting to customer needs, and being in an invincible position in the fiercely competitive label market
Approach: A 7-color unit HP indigo WS 4050 digital press
Business benefits: After applying HP products, Qiqi has provided customers with more competitive differentiated services, which has been significantly reduced in printing costs, and profits have been increased compared with the previous ones.
Applications: Label printing, up to seven color printouts, excellent in color quality and registration
Complete range of HP printers installed & the number of units per machine
Zhuhai Qicai currently has a 7-color unit HP indigo WS 4050 digital press