Development space for on-demand printing
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The concept of Print On Demand was introduced five or six years ago. However, the printing technology at that time failed to cooperate, so it still failed to make comprehensive commercial sales, but with the development of digital technology, practice The possibility of the concept of POD has greatly increased, and new business opportunities have emerged in the market.
The following three scenarios can simply illustrate the benefits of POD services, the common point is to facilitate the end user (End User). So whether it is to reduce costs, to operate easily, or to consume quickly, everything is in the interest of the end user.
Since the concept of POD has existed for a long time, that is to say, "demand" has already existed, why has "supply" appeared in the market until now? In short, it is because of the development of digital printing technology that promotes the commercialization of POD.
Digital printing technology
Everyone understands that the traditional publishing and printing process is complicated. It takes several days from typesetting, proofreading, filming, drafting, zincing, blueprinting, printing, binding, and paper cutting. The limit of the number. With the increasing personalization, miniaturization and diversification of market products, the industry has always hoped that the improvement of technology can help to fully utilize the advantages of POD solutions to expand more business opportunities, and digital printing technology is simply hanging, cheap and fast. These are in conjunction with the POD to attack the market. It is precisely because digital technology has greatly reduced printing costs and eliminated the minimum number of prints, so that POD can be commercialized, not just at the conceptual level.
Internet development
Information technology has developed rapidly. At present, any market likes to hang with the Internet to show progress in time. However, the development of online bookstores has not been ideal. The market response to online book purchases and e-books remains to be seen. So there is a cloud online POD printing service online. The bookstore is now the only way out. The prospects are still unknown. However, it is undeniable that this kind of network-based POD service will also be the next development opportunity for the publishing industry. Internet users can easily download digital data through the Internet and computers.
Better economic efficiency
As previously stated, warehousing has always been a heavy cost burden in the printing and publishing industry. Especially in Hong Kong, in order to achieve better economic benefits, the POD program has changed the production mode of the products. Made and then sold, converted to sell and then made. In addition to solving the problem of stockpiling, it also avoids unnecessary manufacturing losses and is in line with environmental protection principles.
AOD new consumer opportunities
The new business opportunities that are extended by POD have a chapter on the AOD (Articles On Demand), which divides the contents of the book into zero pieces and sells them in a single chapter. The readers no longer have to read the entire article in order to read an article. The books are taken home.
The original AOD was created for the classification of articles related to technology, law, information, etc. However, now it expands to personal interest, readers are free to click on their favorite chapters, and then, let the POD service The supplier prints the content into a book and sends it to your hand through mail or other shipping channels. The emergence of AOD can show the new generation of consumers, in addition to the right to retrieve the "choice" content, but also their consumer psychology of object personalization.
BOD Publishing Concept
Some analysts believe that Instant Book is a new wave and will be a long-term development. According to industry insiders, no one knows how to make profits in printing five to ten books, but POD services can make it happen. Currently, there are large bookstores in the United States, the United Kingdom, and Germany that provide POD services. In this way, a model for printing dozens of books, Books On Demand, will be the prototype of the future publishing industry.
Cost control of POD
So for the supplier of POD services, how many copies of POD prints to sell can be returned? It is the machine that people are thinking about right away. Digital technology is still in its infancy. In the next few years, there will still be many needs and areas that will be improved. For example, it can only be printed in black. Compared with traditional four-color printing presses, the digital printing machine has a high elimination rate, and the price of this machine depends on the market demand for such machines, as well as the reader's demand for POD services. Still slower than investment.
For example, the technology and concept of AOD, like the POD, is still in the stage of publicity and promotion, and its propaganda significance is greater than economic purposes. Because it is calculated by paying one yuan per page, an article of less than five pages, even if it is deducted from the cost of mailing, is definitely not profitable.
Example 2: Reprinting out-of-print books with POD services is precisely because books are not popular or long-selling, and they are ordered to be out of print, so their sales must not be high, even in the POD market. In order to reduce the risk, the bookstore will in turn ask the publishing house to try to convert many types of out-of-print books into PDF electronic files, which are stored in the database. Because of the variety of books, the sales volume will naturally be large. The problem is that the deposit also has to be the source of the investment, plus those out-of-print books, which may be published before the editing process has been computerized, so you need to re-implant the input and need to scan the typesetting. The publisher or supplier needs to do a detailed study on this, carefully control the cost, or else transfer the investment risk to the readers, so that the price of printed POD prints is several hundred yuan. As a result, this digital technology is also good. POD is good, probably won't benefit the reader any more. Looking for an out-of-print book in the future, or borrowing it is not enough!
Copyright and abuse
I believe that everything can't be perfect, POD concept factor code technology can be practiced and carried forward, but at the same time factor code technology has to face other difficult problems: copyright and abuse.
Some insiders worry that the number of books sold by POD services is difficult to count. The new generation of instant books will make the sales of books become more vague. They always make books on computers, unlike books published in printing houses. It is difficult to count the number, which directly affects the author's copyright tax revenue, and will also cause controversy between the author and the publishing company. Moreover, when traditional books appear as electronic books, resulting in unsatisfactory sales, publishers will lose interest in purchasing author books.
Another issue called peers is the issue of piracy and piracy. Because the current online information supervision is in a situation that is difficult to monitor or even out of control, and the legal aspects have not effectively protected online intellectual property rights. Although people choose POD services for convenience, speed, and cost reduction, they are also too simple, which makes people become ignorant and arbitrarily abused. In the end, I am afraid it is more wasteful than traditional printing. On the other hand, the extent to which books are valued and cherished may also be greatly reduced. All of the above issues need to be chosen by the public.
In conclusion
From the needs of the market, and the changing consumption pattern, POD services must have room for development. However, whether it can be popularized or not, it is still necessary to cooperate with digital printing technology in the future. Because of the investment in digital printing, machine cost is an important link, and the development of digital technology itself is still not stable. In addition, other supporting measures, such as operating mode, copyright, law, etc., are not consistent, so it is appropriate to wait and see. .
From this we can be sure that high-quality prints made by traditional printing will not be easily eliminated.