China's self-adhesive label printing development status and future trends
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China's self-adhesive label printing industry chain has been formed, and Shenzhen, Shanghai and Beijing have formed three major printing industry circles. Since the 1990s, the self-adhesive label printing market that meets the requirements of automatic labeling has developed rapidly, driving the development of the self-adhesive label printing market to industrialization.
China's self-adhesive label printing industry chain has been formed, and Shenzhen, Shanghai and Beijing have formed three major printing industry circles. Since the 1990s, the self-adhesive label printing market that meets the requirements of automatic labeling has developed rapidly, driving the development of the self-adhesive label printing market to industrialization. Now, the self-adhesive label printing market has formed a relatively complete industrial chain and has a considerable industrial scale. China's fast-growing market has attracted more and more internationally renowned suppliers of related label materials and printing and processing equipment. At the same time, a number of professional self-adhesive label printers are on the rise.
1. Material supply
A group of self-adhesive label suppliers represented by the world's largest supplier of self-adhesive label materials, Avery Dennison, and Linde, Japan, are optimistic about China's fast-growing market since the 1990s. Since entering China, they have greatly promoted the rapid development of the market. Avery entered China in 1994 and invested nearly 30 million US dollars in Kunshan to build a self-adhesive label material production base. The sales branches quickly spread throughout the country. Recently, the company has invested more than 30 million US dollars to build a factory in Guangzhou. In addition, in order to improve the processing technology of domestic self-adhesive label printing, Avery also invested nearly 2 million US dollars to establish the first professional self-adhesive label printing processing training center in the Asia Pacific region.
In 2003, Lindeke Company invested 30 million US dollars to build a self-adhesive and release paper production line in the new phase of Suzhou City. The second phase of the project will produce 8 million square meters of self-adhesive rubber.
In Wenzhou Longgang and Zhongshan, Guangdong, some powerful private self-adhesive label material suppliers have also appeared. In these two places alone, there are no fewer than 10 suppliers of self-adhesive label materials.
2. Equipment supply
Since 2002, major foreign brand flexo press agents have shifted their sales focus to narrow-format flexo presses for self-adhesive label printing. According to statistics, at present, the foreign flexo printing production lines (including wide width) introduced by China's packaging and printing enterprises and the domestically produced unit-type flexographic printing production lines have nearly 400 (including 320 imported products, accounting for 80%; 80 domestically produced, accounting for 80 20%), imported equipment mainly from Gallus, Mai Andi, Yajiafa, Townsman, Nilpeter, AlliedGear, W&H, F&K, etc. In 2002, 70% of the newly installed flexo presses on the domestic market were used for self-adhesive label printing. At the same time, some domestic traditional printing equipment manufacturers such as Shanghai Ziguang, Shaanxi Northwest, Qingzhou Yigaofa, Xi'an Black Bull, and Beiren Fuji have aimed at the self-adhesive label printing market and developed a high-quality narrow-width flexographic printing machine.
At the same time, well-known mainstream brand letterpress label printer suppliers have also set up offices and service centers in China, such as Lindeke, Luo Tie, Wan Hao and so on. The famous SANKl and Ko-Pack label printing equipment also has agents in China.
More and more suppliers of auxiliary processing equipment (such as die-cutting equipment, tool making, etc.) have begun to set up offices or processing bases in large and medium-sized cities in China. Now, the problem of the downstream processing of self-adhesive label printing manufacturers has been better solved. For example, the circular-circular rotary die-cutting tools used in previous flexo presses must be customized to foreign manufacturers, and now they can be purchased in Shanghai and Guangzhou.
3. Self-adhesive label printing
First of all, a group of foreign-funded professional self-adhesive label printing enterprises entered this market in advance. These manufacturers have many years of experience in professional printing of self-adhesive labels. They bring advanced foreign printing processing equipment, printing processing technology and management experience into the domestic market. After several years of development, the annual output value of some foreign-owned self-adhesive label printing plants has reached 100 million yuan. At present, this market is still attracting more foreign printing companies to enter. According to statistics, there are currently more than 20 foreign-owned self-adhesive label printing plants in Shanghai alone (including Suzhou). With the state allowing foreign-owned enterprises to engage in packaging and printing in August 2001, it is believed that more powerful foreign-funded printing enterprises will enter the domestic self-adhesive label printing market.
Second, large state-owned and private printing companies are also paying attention to this market. For example, Shenzhen Jinjia, Jiaoguan, Guilin Aoqun, Shanghai Textile Printing Lifeng, Shanghai Bump, Shanghai People's Printing Eight Factory, Huzhou Tianwai and other enterprises have added quite advanced flexographic equipment to participate in the competition of the self-adhesive label printing market. . Self-adhesive label printing has become a new economic growth point for these printing companies.
After a few years of operation, a group of private self-adhesive label printing enterprises have already possessed certain strength and began to introduce high-end rotary letterpress printing equipment or flexographic printing equipment. In Shanghai, Beijing, Tianjin, Suzhou, Wenzhou, Guangzhou and other places, there have been many private professional self-adhesive label printing enterprises with an annual turnover of tens of millions of yuan.
At present, a relatively complete self-adhesive label printing industry chain has been formed in China. Whether it is a material supplier, equipment supplier or printing processor, there are a number of powerful enterprises and even high-profile multinational enterprises to become the backbone. With the rapid development of the self-adhesive label market, this industry chain will be more mature and powerful.
Self-adhesive label printing process is maturing
In the past few years, due to the lack of strong self-adhesive label printing manufacturers in China and the lack of relatively complete printing and processing technology, printing companies generally use backward flat-press flat label printing machines to print simple labels, which are difficult for some printing. Labels, especially self-adhesive labels for transparent film materials, do not have the ability to print. To this end, end users of some multinational companies have to entrust the label printing orders to foreign self-adhesive label printing companies to print and process them before returning them to China.
At present, both the quality of the label and the supply and service of related equipment and equipment have been greatly improved. Some multinational companies are optimistic about the quality and service of domestic qualified self-adhesive label printing companies, and began to transfer orders from their foreign branches to domestic printing. Nowadays, all kinds of exquisite labels posted on the daily chemical products that everyone sees in the supermarket are almost all printed and processed in China.
With a number of powerful foreign label printing companies entering the Chinese market, advanced printing equipment and printing processing technology have also been introduced into the country. The foreign self-adhesive label printing market started earlier than domestic. They introduced more mature equipment and experience into China, and made certain contributions to improving the domestic self-adhesive label printing process. Nowadays, more and more suppliers of self-adhesive label printing equipment have entered China. The equipment and technical services provided by them have improved the technological level of domestic self-adhesive label printing enterprises to a certain extent.
Some foreign-funded material suppliers have improved their understanding of self-adhesive label materials by various methods, which has a beneficial effect on improving the printing process of self-adhesive labels. Avery Dennison also employs experienced adhesive label printing engineers to assist printers in solving problems in the label printing process and to organize regular training.
Development of self-adhesive label printing
1. Flexo printing is the ideal way to label printing in the future
Nearly 80% of flexo presses in developed countries are used to print self-adhesive labels. Thanks to the combination of the unit-type flexo presses, all types of labels, including short-run and special labels, can be printed with a full range of spare parts. Therefore, flexo printing is an ideal way to print labels in the adhesive label industry in the future.
2. UV flexo development is rapid, there is a trend to replace UV embossing
Label printing requires bright colors. Because the color of UV flexo ink can be close to UV embossing ink, the structure of flexo printing machine is simpler than that of embossing machine. Therefore, foreign printing companies have adopted UV flexo printing instead of UV embossing to reduce cost.
3. Combination printing will have faster development
The combined printing machine can be combined with a variety of different printing methods on one printing machine to meet the requirements of different customers. This is the most advanced label processing equipment we have seen at foreign exhibitions. In the production, we often encounter a label that can be processed on multiple machines to complete the process. If a combined printing machine is used, it can not only improve the production efficiency, but also meet the processing requirements of some special requirements. Manpower, waste of material resources.
4. New materials and new processes will be widely used
Materials, processes, and equipment are the three major elements of label printing. With new materials and new processes, a variety of new labels can be processed on the combination press. Multi-layer labels for the pharmaceutical industry, double-sided labels for the cosmetics industry, film labels, electronic labels, in-mold labels, smart labels and anti-counterfeit labels on oil drums. These labels are manufactured using new materials and processes. of.
Self-adhesive label printing is a fast-developing field in the printing industry. Since the label printing machine is a linkage machine, the raw material enters from the paper feeding part, and the finished product label is out of the delivery end, so the economic benefit is high. It is no longer necessary to use other equipment to process. With the prosperity of the market and the improvement of packaging and decoration of goods, the self-adhesive label industry is in the process of rising. There is no doubt that China's self-adhesive label printing will have a great development in recent years.