Book and Card in Three Places: Talking about the Development Trend of Equipment and Technology in Postpress Processing
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Hong Jianxiong, Zheng Xiongxiong:
Long time no letter, happy new year! In addition to talking about the post-press processing of Hong Jian's letter, I also want to talk about the new ideas of the 13th Executive Committee of the Hong Kong Graphic Arts Society, and propose to strengthen cross-straits on the basis of the three books. The idea of exchanges and cooperation between the three places, if agreed, I intend to discuss with the leaders of the Shanghai Printing Industry Association, the president of the printing magazine and the editor-in-chief, and make some specific suggestions. Please contact the relevant parties of Hong Kong and Taiwan for further consultation.
1. In the letter from Hong Jianxiong on post-press processing equipment and technology, although I did not see any specific equipment, technology or technology, I understand that the main purpose of Yu Xiong is to make a post-press (in fact, it is not I am deeply in favor of the idea of processing equipment and technology to promote transformation and innovation.
As Yu Xiong pointed out: Hong Kong printing industry... In the past few decades, through the excellent technical labor and the courage to test the reform and innovation of the management class, many ideas that were originally only customers have been successfully implemented as exquisite printed products,...
Then, Yu Xiong mentioned that when he visited the big Japanese printing company more than 20 years ago, he saw some products in the showroom. He did not understand how it was printed when he looked left and right. Later, he learned that some of the products were originally only customers. Some of the ideas put forward require the big Japanese printing company to design them for them, and only after they have proved the market value, they are officially put into production. Including the reform and innovation of production equipment. Therefore, printing companies such as Greater Japan and Toppan are strong because of their strong creative and design capabilities.
Yu Xiong also mentioned that at the IGAS exhibition, many Japanese university mechanical or electronic engineering departments can promote the development of their small booths. Then they turned to the government for funding to establish a "printing production technology center" ten years ago. "Unrecognized regrets, etc.... It can be seen that Yu Xiong is warm and far-sighted about the transformation of printing equipment and technology, and it is worthy of admiration.
2, in addition to deeply agreeing with the reform and innovation ideas advocated by Yu brother, I would like to add a point here: the printing industry should also try to open up new businesses from passive processing industries (or cooperate with other industries to jointly develop new ones). The direction of business) is the basis for the continued prosperity of the printing industry in the future (cannot passively wait for the publishing industry or the packaging industry to commission processing). I have such a view or idea, and I have a considerable amount of time. I will discuss it in the future when I have the opportunity. Here are just a few examples.
For example, since the emergence of digital printing equipment, there have been great developments in terms of varieties, specifications, and technology. However, the application market for digital printing has not yet been widely developed. From the perspective of the developed situation, most of them are also initiated by the printing industry, such as Personalized photos, commemorative albums, greeting cards, taxi invoices, tax receipts, digital proofing, CTP, print ads, architectural design tenders, etc.; as Yu Xiong said above, many printing products, at the beginning, are only Some of the customer's ideas have been transformed into reality after the design and creation of printing companies such as the Big Japanese company.
In addition, from the situation of the publishing and printing industry in the Mainland in recent years, the printing of teaching aids has accounted for more than half of the total printed volume of books. The publishing houses involved in the publication of teaching aids accounted for 80% of the total number of national publishing houses. This not only illustrates the prosperity of education in China, but also the students and parents are willing to save money for learning. On the other hand, it also masks the weaknesses of some publishers, “paying and pursuing benefits”, because many publications of teaching aids are similar. (And not to say "make a face"), it is really less energy, and the price is not low and sells. In fact, the printing industry does not welcome the business of teaching materials. From the perspective of social benefits and contributions, we believe that in addition to the “content products” with high quality and high value, the publishing industry should have Many valuable publications that have been published have been buried or abandoned. If you can organize some strengths (including absorbing some IT technical talents), organize, enrich, refine, and build the database, you will undoubtedly form a A great "publishing resource discovery", can you not provide a small source of business for the printing industry at the same time?
In the packaging and printing industry, there are also ideas and designs. This is also a panacea for the printing industry to actively develop its own business sources.
Third, since the opening of the "Three Books and Calligraphy", it has played a certain role in information exchange, but it seems to be insufficient. First, the space is limited, and some issues are not communicated. Second, some problems, if there is an opportunity for face-to-face communication, may lead to new problems in communication. Therefore, on the basis of the three books and calligraphy, we can form a communication promotion forum for the printing industry in the three sides of the Taiwan Straits. It is tentatively scheduled once a year for 2 to 3 days, 2 days for the forum and 1 day for the visit to Shanghai. Industry related factories. The contents of the exchange and visits were proposed by Shanghai, and agreed by Hong Kong and Taiwan. The exchange speakers will be selected by the three parties. The venue will be provided by the Shanghai side. In addition to the round-trip travel expenses and the hotel accommodation fees, the Shanghai side is responsible for all other principles. If a manufacturer wants to participate in the forum, it should be controlled within 8 hours in principle, and should be based on technology, and receive certain sponsorship fees according to time to subsidize the expenses of the conference activities.
If this proposal is approved, we will discuss with the leaders of the Shanghai Printing Industry Association and the editor and editor of the printing magazine, and propose a proposal. Please discuss with the printing industry of Hong Kong and Taiwan. After the revision, it will be the first time this year. The proposed activities are proposed.
I wish you good health and work well!