Anti-counterfeiting printing protects the brand
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In the past 10 years, the technical level of counterfeiters has been increasing and the resources available to them are increasing. This means that all products that can be manufactured, traded, imported or sold may become targets of counterfeiters, especially It is a high value-added product. At the same time, products related to the national economy, people's livelihood and human health, tobacco, alcohol and other products are the first to bear the brunt. How to protect their brand reputation and interests more effectively has become the common pursuit of domestic and foreign brand manufacturers and anti-counterfeiting practitioners. This article only briefly introduces the foreign countries' anti-counterfeiting application forms and main features of tobacco and alcohol, and is for reference.
As everyone knows, the danger of counterfeiting cannot be simply measured by money. Because brand owners lose not only profits and sales, but also the loss of brand credibility. The existence of counterfeiting keeps consumers away from your brand and products, because they can't judge the truth and leave, they have to choose to give up. How to avoid this terrible sight appearing on your products, it is inevitable and the only choice to choose anti-counterfeiting technology. When implemented in the market, it becomes "Who will tell me that you are the real thing?", and this "who" should be impossible or difficult to be forged. Everyone believes in this "who". This is the basic principle of anti-counterfeiting and protection. Based on this principle, domestic and foreign countries have developed a large number of practical technologies and products.
The anti-counterfeiting technology used by foreign countries for goods or products is collectively referred to as “Brand Protection”. When it comes to anti-counterfeiting products, there are generally two types: security labels and security seals. As a commercial anti-counterfeiting technology derived from high-security anti-counterfeiting printing technology such as banknotes, the technology used in foreign anti-counterfeiting technology relies more on anti-counterfeiting printing technology, and adopts comprehensive anti-counterfeiting technology, while paying attention to anti-counterfeiting efforts. The development of the times has a high degree of pertinence for different means of forgery and the use of product packaging. This is similar to domestic, because any anti-counterfeiting will always be implemented on paper products or plastic products to achieve protection of brands in different fields.
Foreign “Brand Protection” (English Brand Protection) not only refers to anti-counterfeiting, anti-clone, anti-authentication, tracing and tracking, but also includes anti-explosion. Tamper evident, anti-theft, traceability, anti-forgery, etc. At present, the international anti-counterfeiting protection for tobacco, alcohol, medicine, etc. is mainly reflected in the following labels and technologies:
1. High security and anti-counterfeiting design and comprehensive anti-counterfeit labels
The comprehensive anti-counterfeit label integrates various high-end anti-counterfeiting methods that can be seen on the current security pages. It uses anti-counterfeit security paper (water-based printing, security thread or colored fiber), holographic hot stamping, anti-counterfeiting ink, anti-counterfeiting security design, anti-counterfeiting coding and other technologies. Improve the protection of the brand; visible and invisible, invisible and semi-invisible technical features facilitate the anti-counterfeiting, identification, identification and anti-counterfeiting needs of packaging users at all levels. For example, the tax label for Malaysian tobacco, the wines of European countries, and the label for some brandy. On the tax-label and anti-counterfeit labels, the anti-counterfeiting design of the banknote-level security pattern is widely applied. Not only anti-counterfeiting, but also easy for consumers to identify and guarantee the country's tax revenue. Most of them use comprehensive anti-counterfeiting technology, the level is clear, it is difficult to forge, even if it is forged, it is easy to distinguish.
2, DNA security label
Australian handry companies use DNA specialty ink technology labels for their vintage wines, using proprietary test reagents to instantly verify authenticity. This is very helpful for old collections and auctions, effectively protecting the interests of buyers.
3, laser holographic anti-counterfeiting logo and OVD technology
A large number of laser holographic anti-counterfeiting labels used in high-grade cigarettes, wine, cosmetics, health care products packaging and product labels, the technology is more advanced OVD holography technology, its image angle is broad, the level is obvious, the optical change effect is complex and changeable. The technical content is high, which is obviously different from the hologram hologram used in China. Some holograms have the functions of machine recognition and different expressions: such as bottle caps (Figure 2-1), bottle seal labels (Figure 2-2), the hot stamping label on the bottle of the bottle (Figure 2-3).
Spain's DOMECQ BODEGAS uses OVD technology pressure sensitive labels to prove that its Campo Viejo Rioja wine is produced in the prestigious Rioja region of Spain. The Rioja region's GI products are licensed to employ approximately 400 wineries, all of which use the anti-counterfeit label of this optically variable image OVD technology.
In addition, high-security holographic packaging film materials are also used in the outer packaging of products, some of the cigarette boxes are sealed with hot stamping holographic marks, and the tear-off lines of the cigarette packaging film. As shown in Figure 2-4.
4, anti-counterfeiting technology for packaging sealing and anti-counterfeiting
The combination of anti-counterfeiting and anti-explosion technology has become more and more close, and has become one of the international popular anti-counterfeiting trends. This technology guarantees the non-reusability of the package, ie the requirement for single use. At the same time, such labels or seals must also have anti-counterfeiting functions, which is a prerequisite for their wide application. At present, the technology used for labels or seals includes laser holographic anti-explosion technology, indentation anti-explosion technology, fragile paper anti-counterfeiting technology, uncovering the left-hand material anti-explosion technology, and foam film material anti-explosion technology, as shown in Figure 3- 1. Figure 3-2 and Figure 3-3. Foreign countries have a wide range of applications in the fields of pharmaceutical packaging, wine box packaging, and cosmetics packaging. These methods are particularly useful in the anti-counterfeiting of medicines, such as the anti-theft anti-theft warning of the medicine packaging box, the sealing label of the medicine packaging, and the holographic technology, the holographic aluminum foil of the tablet packaging, and the like.
5, anti-counterfeiting anti-smuggling solutions and RFID tags
Anti-counterfeiting and anti-smuggling solutions are becoming more and more digital and electronic, and have become the trend of anti-counterfeiting of packaging. Foreign countries call it “Track and trace solutions”. In addition to anti-counterfeiting, they can also help customers manage and supervise distribution and supply chain. With the support of the software query platform, it combines the serial number of the package itself, the unique code, the wireless chip or the radio frequency tag (RFID) to monitor the whole process of product circulation, so as to achieve the purpose of anti-counterfeiting and anti-smuggling. With the development of RFID tag technology, the global demand for this is strong and full of expectations. Wal-Mart has publicly requested that all products entering the supermarket must be equipped with radio frequency tags. This “mandatory requirement” will surely drive the revolutionary development of packaging anti-counterfeiting worldwide.
In short, anti-counterfeiting labels are widely used in tobacco, alcohol and medicine, and simply summarize the development trend of international anti-counterfeiting label technology. The author believes that:
★ They will use more different materials and technologies to prove their products. These techniques can be obvious (people can easily distinguish them by sensory), they can be hidden (requires simple technical tools for identification), they can be sophisticated (can only be identified by dedicated precision identification instruments), or they can be It is a combination of the three. The recognition level is clear and the identification of the crowd is more accurate;
★High technology gets more applications, such as DNA technology, smart label technology, etc.
★ It is difficult to forge visual recognition technology such as OVD, which is widely used in brand anti-counterfeiting and protection;
★ Anti-explosion, anti-mite, anti-counterfeiting, digital management and other integration, comprehensive application and brand protection and anti-counterfeiting, providing comprehensive protection for human health wine, medicine, tobacco and so on.
In the above, the application of anti-counterfeiting of tobacco and alcohol and pharmaceutical packaging has been introduced roughly, and some pictures have been added to facilitate the reader's direct feeling and understanding.