Another thought of Drupa12
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In the past two Drupa exhibitions, the topics surrounding the innovations in digital workflows, digital printing is only a supporting role, but after four years of exchange of goods, the market trend is more and more real-time, diverse, on demand Digital printing equipment has become the most popular star of tomorrow for printing materials, and you and I have to be prepared to enter the era of comprehensive digital printing. Many industry interviews conducted by the China Research Center over the past two years have found that it is not difficult to invest in equipment. The key to saving money is whether it can “show me the money”, which is the profit model. Seeing that the printing output value of China and Southeast Asian countries continues to create new highs, Taiwan's printing industry can only move up and down the output value of 750 billion yuan, which is of course anxious for those who want to do something, especially technology-born. The printing industry is even more of a challenge.
It is not difficult to find out from recent interviews with some printers that they are gradually realizing that the machine manufacturers are no longer able to lead the industry as they have in the past. The solutions they provide are not guaranteed to be suitable for this ever-changing market. In the middle of profit, the answer to the profit model must start with innovation and industrial transformation. Based on the current situation and future development trends, we should estimate the consumption demand after two or three years, and formulate the strategy and then carry out the layout. In the process, it also involves the transformation of the organization and the adjustment of the human structure. From the rise of many star industries or brands, we can see the inseparable relationship between management strategy, service model and profitability. The traditional way of doing business in the printing industry emphasizes B2B. Nowadays, the way of doing business should be based on the direction of B2B2C and O2O. If you take advantage of the pure OEM role, the profit is impossible to increase, but if you can get from the service Looking at it from the angle, from every aspect of the value chain, there is nowhere to be a business opportunity, how to look at how to layout, and fully understand the customer needs to shape the value of the product to become a big market. These are great challenges for printers with traditional technology, and therefore more need to learn and innovate, and to start from the relevant education and training and expand the direction of talent recruitment, in the future will have the ability to compete.
The emergence of digital printing has greatly simplified the cumbersome process, and it has also reduced the threshold for equipment purchase. However, it is even more difficult to rely on equipment to create a niche with significant differentiation. Only through the transformation of the entire service concept can innovation and innovation Sustainable opportunities. At this critical moment of industrial transformation, the Institute will not only assist the industry in the development of on-the-job manpower from the perspective of technological upgrading, but also gradually introduce more cross-disciplinary teachers from the perspective of innovation to assist enterprises in the transformation and guidance of ideas. In order to let the printing industry break through the status quo, and re-create a new opportunity for industrial development.