Analysis of the status of China's special printing market
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In the past, people's understanding of special printing always thought to be different from general printing and printing technology for special purposes. In fact, this is not the case. Recently, although special printing is not so eye-catching, it has gradually increased its trend in applications such as magazines, POPs, posters, and DM advertisements. In terms of magazines, special prints such as special-processed covers and advertisement pages, or the effect of improving the appendix, have increased the number of customers.
In special printing, the use of high-frequency Scratch Printing as a new technology has been popularized. Thermal printing and embossing can reproduce bright, solid images compared to the previous period.
If applied in a purposeful plan, you can get the effect commensurate with the value-added print. Moreover, it is also used in the range of offset printing. In the future, in the market environment where ordering is created, it should be more effective as a means of obtaining results, and advise customers.
Special printing has evolved into value-added printing. As mentioned above, special printing has been applied in various aspects and has achieved incalculable economic benefits, so it has become more and more concerned by customers.
Special printing is not available in general prints. It injects elements that have an influence on people's five senses into printed matter, so that it can enhance the performance and better play the unexpected function as a print. In other words, it is a means of increasing the extra value of print. Therefore, the Dainippon Printing Company changed the name of the original special printing to "additional value printing." It can be interpreted as the printing method that can obtain two or more functions by using the same amount of materials in the same time and using the same printing process.
Special printing affecting magazine sales Currently, the active field of using special printing is magazines, especially magazines for young people and women. In the cover, advertising pages, appendices, etc., special printing in the form of form, or special application The processing situation has increased. In an environment where consumers' needs are diversified, if they are not advertised for readers, they will not be satisfied, and the status of magazines in the market is to enhance their reputation with clear advertising media. In order to highlight the effect from the advertiser to the ad page, the call for a physical sample is raised. However, this will create obstacles to the logistics of the magazine. For this reason, in the magazine's advertising page and other parts, if you want to use special printing or special processing, you will not be able to meet the objective needs.
From another point of view, we always try to increase the number of sales in magazines that have been in the low tide for a long time. In order to respond to changes in the advertising environment, the issuing unit relies on institutional relaxation and wants to increase sales in magazines in the downturn and adopt a series of measures. It is like changing the standard form of a magazine or giving special processing.
The fundamental reason for applying special printing or special processing to magazines for young people and women is the above background. In fact, all the magazines that have been integrated into the above-mentioned planning have obvious differences in sales and advertising effects.
Covers of the popular "Glowing Design" and "Folding Process" If you apply a metallic glossy foil such as a hologram to the name of the magazine, or apply a vapor-deposited film to the entire cover, the magazine is placed in a bookstore or retail. The shelves of the store are bound to attract attention. There are also cases where the cover of the magazine is folded into a single fold or folded inward, and the advertisement on the opposite side is also increased. For the advertiser, a more eye-catching advertisement can be obtained. The cover adds an advertising page and is economical, so it’s not a two-pronged one. Effective physical additions and strippable advertisements are special advertisements for magazines, and the requirements for adding physical objects are increased because they bring unexpected effects. Due to the relaxation of the system, if conditions permit, some places have agreed to add physical samples of liquid cosmetics.
One of the ways to make your ad pages more eye-catching is the recent popular post-itad. You can use the strippable advertisement as a voucher, or you can print a map or phone number, URL, etc. to increase people's attention. In addition, the metal-glossy gold and silver thread is sprinkled on the embossed print to make it shiny, and the advertisement of the eye-catching image is very popular among the cosmetics advertising industry. Some magazines believe that the contents of the appendix determine the market, and the adoption of CD-ROM or the special products made by special printing on the appendix is added to the appendix. This practice has increased.