2017 Taiwan Printing Industry Development Symposium - Taichung Field
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In the 2017 Taiwan Printing Industry Development Symposium, the National Federation of Printing and Commercial Trade Associations of the Republic of China and the China Printing Technology Association and other printing groups held three symposiums in North, Central and South respectively. Shortly after the Lantern Festival on February 15th, A Taichung Symposium was held on the second floor of Taichung Port City.
First of all, the chairman of the federation, Mr. Liao Wanlai, gave a speech. He sent a congratulatory message to nearly 100 participants from the northern, central and southern geographies, directors and members of the Taichung Printing Association. He also said: 2017 The economy has the meaning of "prudent optimism". Everyone must carefully observe the trend of industrial change. I hope that with the long-term research and induction of the four speakers in the academic and industrial circles, we will bring you revolutionary and innovative management. The direction, I wish you all a happy new year. Then Director Liao specially invited the issuer of the journal Chen Zhengxiong to give a speech. The issuer of Chen spoke on the topic of "Strengthening the whirlpool of printing competition with power", saying: in the seemingly calm rivers, the currents of the currents, due to the topography, the bottom drop or The convergence of water flows produces tangible or invisible undercurrent vortexes. These large and small vortices tend to lose their ability to move direction and escape. They are caught in the bottom and suffocate to death. Such undercurrents and terrible whirlpools are like printing peers. Due to the high homogeneity and lack of their own characteristics, the market shrinks and the competition vortex is increasing. Because in the past, in photoengraving, manual alignment of color separation plates, and various kinds of printing technology, prepress work is not only time-consuming, but also has technical manpower, and its entry threshold is high. In the last twenty years of development, the first is the development of CTF, using the DTP desktop publishing system, typing on the computer and outputting with the graphics, plus color scanning images do not need color separation, and then after shooting with a digital camera, will The RGB file to the CMYK file is placed directly without the collage, so that most of the pre-press work disappeared. Then there is the development of CTP. After the computer is working on the large version, RIP is interpreted into a four-color dot matrix file. The negative output is not directly printed on the printing plate, so that the film output and the printing process disappear. In addition to color management on the prepress DTP system, there is no gap in accuracy and accuracy. In terms of printing press, with automatic size and printing pressure adjustment, plus constant temperature ink roller cooling, water roller temperature and alcohol percentage control, precise adjustment of skew adjustment can be performed on the adjustment sleeve pair before and after, left and right. The operator's manual adjustment of the skewing expertise has also disappeared! In the printing machine room, under the application of CIP technology, the size and pressure are controlled to the ink supply of each ink key, so that the difference in efficiency and quality is very limited. The only competition is the "price". In the same state of homogeneity in the printing industry, customers assign jobs to the printing industry at a very low price, but they have high quality requirements. If there is a little bit of a small defect, they need to return or deduct money. The printing industry has only swallowed up its voice, because there are many operators waiting to do it. Now, with the increase in labor costs, such as the case of a lawsuit, the short-term implementation of working hours is short, overtime pay is increased, and land costs and capital are high. Under the circumstance, there is no profit in the formation of peer-to-peer grazing work. In particular, the "workshop" that is incapable of engaging in pre-printing planning, execution and design editing can only earn a meager "printing money". Only the surface of the "processing industry" left, only four CTP plates will be placed on the tube, and then piled paper, ink, and boot printing, to see if there is too much difference in the color of the ink, so I want to jump off and keep going low. There is a competitive vortex with strict requirements, and the investment of tens of millions of yuan to purchase Zhangye machine or hundreds of millions of rotary printing presses, for a long time, there is no technological innovation, accumulation of sufficient changes, innovative printing , As kinetic energy bouncing off the fight, knowing that the time has been involved in suffocation far, only know what can not be transferred to the new technology to create new business models to develop. Everyone knows that the squid, which lives in the Pacific Ocean and the North Atlantic Ocean, is poor in the sea for three or four years, and after getting enough power to swim back, in the autumn of each year, with the memory of the genes, the group’s retrospectives marched up the river. Thousands of kilometers, returning to the birthplace of the original river into the estuary of the sea. When the small fish swam out of the shoal of the sea, the thousands of waters of the Wanzhong Mountain quickly emerged because of the downstream flow, and they had to be in the backflow when the fish returned. All the way up to the more dangerous valleys, some small waterfalls of up to two or three meters, must jump and fall after three times and five times, in the return of the bottom of the waterfall, the power will be turned into a higher kinetic energy Time and time again and again, you can pass the battle. The ancestors of this group of squids must have the ability to overcome this test. Only then can they have the ability to live in nature under the natural circumstances. The strong can survive, in order to return to the original habitat like squid, the female pupa spawns, the male insemination and then die, the egg re-hatched into a small squid group, once again went to the downstream estuary to grow in the ocean, and thousands of xin Bitter To reproduce the next generation. I believe that every business owner and printing company here today have been working hard for most of their lives. They have experienced harder battles than the 18-copper people. They have a considerable status and status in the industry, and many people have already In the second generation, the rapids and shoals in front of you are the second "versionless change" in digital printing. This is not just external competition, but also the internal production changes, innovative markets and business models. Competition is a "dangerous" or "opportunity" for everyone. It is a very important test. My own printing company, because of the right products on digital products, has found many artists to support the "copy art", accounting for one-third of the turnover in 2016, and production printing for decades. The company has also changed to a "service" and "marketing" type of business, contracting a large-scale art and art project, which is produced by interviews, writing, video and all projects. How to choose the right ones without their ability and equipment? The cooperative manufacturers have worked together to complete, and although they have earned a lot of money, they have been able to obtain the approval of the artists they did not know, and they have created another business opportunity. The printing industry should not shrink itself. It should be more creative in its ability to engage in production technology, business market, comprehensive organization, promotion and coordination. In the whole process of change, "people" play the most crucial role. Finally, I wish you all a happy new year and new development.
In the first session, Professor Xie Wei, former president of the Taiwan University of the Arts, gave a lecture on "The Future Transformation and Development Opportunities of the Printing Industry" as the Vice Chairman of the China Printing Technology Society. He took the scale and structure of the global printing market. 2. Overview of the printing market in the United States, Britain, Europe, China and Taiwan. 3. DRUPA 16 changes before and after. 4. The challenges faced by the print media and opportunities for transformation and development. 5. Web printing Web-to-print. 6. Conclusion.
In the United States PIA Printing Industry Association in 2014~15, traditional printing accounted for 70% of the market, down 3.2%, toner printing such as full record accounted for 14% of the market, an increase of 3.9%, inkjet printing accounted for 4% of the market, the largest increase of 13.9% Printing value-added services accounted for 12% and increased by 7.1%. The Asia-Pacific region, especially China's printing market, is still growing with GDP. It is expected that India will have 7.8% printing growth in 2017, which is much lower than the US drop of 5%. The printing market in BRICS countries such as Indonesia and Brazil has grown considerably compared with the mature market. In the past 10 years, the Asian printing market accounted for 29%, rising to 40.5%, and the printing in developed regions of North America and Western Europe was 15-20%. South America rose 22% from 3.5% to 4.3%. In China, India, Brazil, Indonesia, the annual growth of the printing market is 6% to 8%. The Chinese printing market has surpassed 1 trillion yuan, which is five times that of India and 10 times that of Brazil and Indonesia. The US printing market has declined year by year, with an estimated US$141.8 billion in 2017 and US$154 billion in China, making it the world's largest printing producer. In the development of the top ten trends, Pingyin will be converted into digital printing, printing must be diversified services, publishing printing will need to be filled with other printing, digital advertising increased, W2P network printing, Me Commerce personalized market increase, packaging Printing continues to grow, printing business and business will increase. The printing industry should invest in the rapid growth of the market, put into the packaging, e-commerce market, strengthen environmental green printing, switch from simple printing production to printing multi-service, and pay attention to innovation market and service. Do a good job in market segmentation and provide value-added applications for products and services. Develop such as web printing, cloud printing, digital content management and value-added applications, using people, not more people. Price × sales volume = turnover - cost = profitability, price increase and sales increase can increase the profit base, but the cost reduction is more effective to obtain benefits, so it is important to sell sales, but will purchase material control Cost and reducing defective products are more important. In 2014-15, the number of print-related printing in the United States fell by 2% and GDP increased by 2.6%. In the new printing concept, personalized printing, online printing services, and media services in many aspects, media printing declined by 2% to 2.5%. Logistics has 2.05~3% production, and marketing continues to grow. Printing needs more value-added printing towards Print Plus, such as network and personalized printing, while environmentally clean energy, electric cost increases by 10~20%, and harmful substances Control also increases printing costs.
Printed in Europe and the United Kingdom, digital printing in Europe has exceeded 30 billion euros in 2014, and 7% annual growth in 2019. There are four major challenges in how to acquire new customers, and 1. competition from other suppliers. 2. Competition in other media. 3. Must create new added value. 4. How to solve the dilemma of high cost. It is very important to have diversified products before striving for new customers. Therefore, creative design and innovative services are very important for new customers. Digital printing, which is willing to invest in variable data, accounts for 34%, network printing 30%, and data management 28%. Inkjet printing can increase diversified production, electronic ink printing, 3D printing can pay attention, 2017 digital printing will enable investors to grow 8 to 25% of business. China's mobile phone penetration rate has reached half of the population, and it is the world's largest e-commerce. The total number of journals has dropped by 2.26%, while the annual decline of the newspaper industry has reached a huge drop of 7.6 to 9.63%. China's packaging and printing continues to rise and the proportion of high occupancy. . After DRUPA 16, the printing industry is 37% optimistic about print output, 12% pessimistic, 25% digital printing for variable data, print jobs, and 51% of printers want to invest in more technology-based devices. 48% want to invest in post-processing equipment, 41% want to invest in MIS asset management system and pre-press equipment, while North American printing operations are somewhat warm, including the elder brother Xie’s brother who also runs the printing industry in LA. The application of digital media in the publishing industry has increased, the demand for packaging and printing has increased, functional printing has continued to develop actively, and commercial printing has been diversified but very lagging. Alibaba founder Ma Yun believes that "personalized service C2B" is very important. IT technology is based on information. In the future, it will become DT. The data is king. The machine will replace human work in a large amount, and the paper media is trusted to 63%. Only 25%, it can be seen that the paper media is gradually standing back to its proper place. The printing industry should consider the speciality and division of the product, and it will be able to stand firm if it is irreplaceable and others cannot surpass it.
In the second session, Mr. Huang Yisheng, Chairman of the China Printing Technology Society, talked about "Understanding the Development of Printing Business in the New Era". He took the DRUPA 16 print media industry intellectual journey as the topic, and the theme of the conference Touch the Future touched the future, looking forward to the future and turning around. Efforts, there are six major themes such as traditional printing, packaging and printing, 3D printing, functional printing, multi-channel marketing, green printing, etc., in individual innovation parks, 3D printing, electronic printing, special lectures, etc. There are more than 250 games, and more than 3,000 blog posts have been reported by bloggers. From 2013 to 2016, Taiwan's printing industry has barely grown. Faced with a new era of printing industry, it is bound to break away from the fixed layout. Towards individualized and small-scale production, the industry should take the most important action. How to expand the export of printed matter is a way. Packaging and printing on the forum has been growing. Discussing the establishment of brand image, design, packaging production process management, consumer behavior research, Dainippon Printing Company has long been studying how to stand out in the market for packaging, fine packaging, anti-counterfeiting packaging. , personalized packaging, green packaging, business model establishment. Market change, integration of creativity, design, technological change, integration of digital printing, traditional printing into the Internet of Things, 3D printing, splicing printing, innovation market, new business model, reduced number of printing and dissemination, how to optimize the process Software updates, network platform solutions, process optimization, innovative technologies, and the creation of added value are worth thinking about. Improve business and decision-making ability, and develop with knowledge management skills. Market development is also indispensable. The high-resolution inkjet quality of 1200×1200dpi is also comparable to that of peaceful printing. The wider color gamut is more than plain printing. Well, there are other special colors of white ink, gold, silver and glazing. The size ranges from B2 and B1 to 2.8 meters wide. The digital processing and variable printing are characterized. Nano pigments use to change the performance of inkjet, RFID changes package into smart packaging, trademarks, cartons, cartons, containers, flexible packaging development, 2D barcode, AR augmented reality, VR virtual reality and other security packaging. Industrial printing includes textiles, wallpapers, wood grain, floor tiles, ceramics, car decoration, metal glass and the like. Functional printing with solar panels, circuit boards, optoelectronic LCDs, OLEDs, 3D printing, etc., the printing industry can increase the number of products that can be intervened. Using UV printing or inkjet, you can also print a Braille book for the blind. Cross-media content usage, data, content management applications, and APP platform creation. Such as the establishment of a good network access order and MIS asset management system, the use of intelligent automation, industrial 4.0 information library, stand out in the era of big data. Printing uses CIP 4/JDF files to complete the information together, reducing the printing plate calibration, color correction time and material consumption, because the printing machine has 33% of the time running production, 33% for preparation work, and 34% idle time. Increasing effective production time will increase productivity and benefits. The color management surface establishes the printing machine and ink characteristic files to stabilize the printing quality and reduce the occurrence of defective products. Digital printing device godfather Dr. Landa, his famous saying: "Everything will be digitized in the future, and printing is no exception." Digital printing and packaging printing are the two pillars of the sustainable development of the printing industry in the future. Using information, cloud and inkjet technology, coupled with high-speed industrial printing and functional printing, the output value is doubled every five years, making it a brighter use of printing technology. The star of tomorrow, how to create differentiation, meet market requirements, do a good job in service, and develop towards green printing and CSR corporate social responsibility. "This is a new era of subversion. You must first reverse yourself, otherwise others will Recover you."
The third session was hosted by Dongxing Paper Products Co., Ltd. and General Manager Xu Maoyuan of Shaoxing Xingde Printing and Packaging Co., Ltd.: "Competition and Challenges in the International Print Market". The output value of Taiwan's printing industry has been stagnant for more than a decade. "Exporting" is a good development. The roads of China, South Korea, Singapore, India, Thailand, and Malaysia all have foreign sales growth, but Taiwan's export growth is very limited. How to cultivate the competitiveness of the printing industry and overseas trade talents is very important. In 2013, the global printing market was US$910 billion, packaging and printing was US$389 billion, accounting for 43.35%, publishing and printing was US$166 billion, accounting for 18.4%, commercial printing was US$332 billion, accounting for 36.9%, and security printing was US$12 billion accounting for 1.35%. In 2013, Asia accounted for 39%, Europe, Middle East and Africa accounted for 34%, North America accounted for 23%, and other regions accounted for 4%. According to the printing method, Zhang Yeping is flat or slightly reduced, and digital printing will grow substantially. In 2000, only 1.5% will increase by 8% by 2020, and in 2000, the rotation will account for 35% until 2020. 21% up and down. From 2014 to 2020, the printing market in North America and Western Europe declined, and Eastern Europe grew slightly. South America and Africa have good growth. China has 5% annual growth, while other Asian countries have grown slightly. The global print trade volume accounts for 40% in Asia and Western Europe, 16% in North America, and 4% in other regions, with a total volume of US$139.3 billion and printing trade accounting for 16.4% of the world. In 2013, China's print exports reached US$ 11.88 billion, 2014: US$ 12.6 billion, and US$ 13.3 billion in 2015, showing an annual increase. Paper processing accounted for 29.6%, packaging and printing 26.8%, publishing and printing 13.7%, and the three accounted for almost 70%. North America accounted for 25.6%, Hong Kong and Macao 18.1% (re-export), Western Europe 15.8%, Southeast Asia 8.4% for bulk, paper packaging container exports have a large increase, manual three-dimensional children's books rely on manual, China accounts for 80% of the world's exports, Europe and the United States Beyond the big market, the growth rate of the third world is also very high. In 2015, Taiwan imported 130 million US dollars of printed materials from China.
Taiwan's print exports were 753 million US dollars in 2011, 827 million US dollars in 2012, 783 million US dollars in 2013, 841 million US dollars in 2014, and 842 million US dollars in 2015. The 4-year growth rate was 11.8%, and paper products accounted for 67.8%. Culture 23.1% of printing, 50.4% of industrial printing, and 47.2% of smart cards. Export regions are 20% in the United States, 11.7% in China, 10.2% in Hong Kong, 8% in Europe, 25.4% in ASEAN, 13.6% in other countries, 4.8% in Japan, and 6.3% in New Zealand and Australia. Similarly, in 2011~2015, Taiwan's imported printed matter was up to 500 million US dollars, and it grew to 4% in 4 years. The prints were super-national and the smart cards have grown substantially. Then Taiwan has the ability to import substitution, reducing annual consumption by 500 million US dollars. Imports, packaging, printing and industrial printing Taiwan is highly competitive, as China and Taiwan maintain an obstacle to import unequal, which is a problem that cannot be solved for a while. Taiwan's print sales must cultivate channels, service platforms, expand the market's ability to promote, build services and solutions, some related international certification, training professionals, digital communication skills, strategic thinking, industrial division of labor, cooperation alliance, Only have a lot of power, otherwise the scale is too small to compete in the world market. In his experience, he can pay for China's relevant trade database, find the target market for research and analysis, and save labor and precision research and strategy. According to the data, the United States imports Chinese prints every year, and the US$2.522 billion in 2013. In 2014, it was 2.514 billion US dollars, and in 2015 it rose to nearly 3.0% of the US$3.04 billion. In the United States, there are 1. paper packaging containers imported from China. 2. Cup and other paper products. 3. Notebook and stationery. 4. Postcards, cards. 5. Other commercial advertising prints. Therefore, it has important reference, and there is information showing the import information of the US paper packaging containers, including the proportion, and with this information, they can take the initiative to seek market possibilities. Taiwan's quality, efficiency, high staff stability, consistent stability policy, coupled with China's production due to rising paper and labor costs, Taiwan has a greater opportunity, there are many gray areas in China unfavorable printing exports, Taiwan's narrow and thick The industrial chain is concentrated, and it is easier to make favorable conditions for one-stop before and after processing. In addition to the higher labor costs than China, Taiwan has a lower power, materials and tax rate than China and is very competitive. In his well-known envelope, Taiwan's manufacturing costs plus taxes are 7.4% more gross than China's. Whether Taiwan's printing industry can emulate the A team of bicycles, combine strategic alliances with upstream and downstream industrial chains, enhance the overall quality, cooperation and competitiveness, form a valuable industrial chain and interactive competitive cooperation, worthy of the printing industry. Thinking. To have an information library, 1. Research interested in the international market. 2. Target the target market based on the research results. 3. Conduct individual research on target markets and products. 4. According to individual research, target customers, and research and development of unfamiliar parts for target customers, the core still has a precise database, actively researching positive actions, rather than waiting for foreign customers to come to the door, the US generation of steel king Carnegie famous saying: Success begins with awakening and mentality determines fate." Mr. Xu is very pragmatic on cross-strait work experience and has a positive view of Taiwan. He hopes to work hard to open up a favorable export market.
In the fourth session, Ye Zhentao, honorary chairman of the China Printing and Technology Society, gave a speech on "International Packaging and Printing Market and Technology Development Trends". He personally participated in the international packaging materials export practice and experience for a long time, and made a global packaging, printing market and Taiwan printing. The market, packaging and printing market transformation and technology development, printing related packaging market and packaging materials development trend for the main axis to give a speech. Over the years, Taiwan's printing industry has always talked about printing and packaging materials. It has always talked a lot and done less. Mr. Ye has a foreign customer. There were originally two suppliers importing, and only three years ago, there was only Chairman Ye. A Chinese printing and packaging company with the same supplier has a large scale, and the quality is generally good, but the customer has given up because the supply quality of the Chinese printing and packaging factory is sometimes unstable. Only Ye Chairman’s family is in supply! Packed in materials, post-processing and automatic packaging on the line, there is a deep doorway to pursue, and the die-cut die, the bottom plate has three layers, and some have five layers. In 2015, the global printing market was US$824 billion. It is expected to reach US$877 billion by 2020. The average annual growth of about 1% is seemingly stable. However, with the penetration of digital technology, there is a huge change in production and market transformation. In the overall market of more than 800 billion US dollars, nearly 50% are cartons, soft bags, labels and other packaging materials, commercial printing advertising, publicity, direct mail also accounted for nearly 40% of the market, publishing and printing at 15%, and In the shrinking. Asia accounts for 40% of the printing market, and has a potential for development. In 2013-2018, the market has developed, Europe has fallen, only 1.2% of packaging has grown, and North America has only 1.5% growth in packaging and printing. Signed a high growth rate of 6.8%, Africa also maintained a high growth rate of 6% in all aspects, and 2~3.9% growth in Latin America. Global graphic printing was -0.1% down, packaging was 4.1% growth, visible in development projects, packaging, The growth of label printing is an indisputable fact. In the global packaging market, paper and paperboard increased from US$166 billion in 2006 to 2.5% in 2016, with 2.8% annual growth. Hard plastic packaging rose from US$112 billion in 2006 to US$201.2 billion and 5.6% in 2016. Growth, soft plastic packaging from 2006 to 113 billion US dollars, 2016 to 164 billion US dollars 3.5% annual growth, metal packaging from 2006 to 92 billion US dollars, 2016 to 181 billion US dollars with 1.9% low growth, glass packaging by 2006 36 billion US dollars, to 2016, 45 billion US dollars 2.6% moderate growth. Other packaging from the US$ 30 billion in 2006 to 2016 US$ 32 billion, 0.6% annual growth rate, which shows that the growth rate of different packaging materials has quite different development. In all the layouts, the electronic imaging and inkjet digital printing has a high growth, Zhangye Pingyin was flat in 2002~2017, commercial rotary printing and printing cold-solid printing were greatly reduced, and flexo printing was growing. Printing and screen printing have declined considerably, mainly due to environmental pollution caused by solvent ink. Flexo has replaced gravure in Europe and the United States, while China has promoted water-based ink culture, commercial printing, and laser imaging digital printing. 2012~2017 It is estimated that 34.4% growth in 5 years, 75.3% growth in inkjet, higher than 60.3% in 2007~2012, and the proportion of inkjet in production increased from 3% in 2007 to 8.1% in 2017, compared with laser imaging 5.6. % has doubled to 11.6%, and personalized, personalized printing has become a development focus, favoring digital laser and inkjet printing. Taiwan’s cultural and commercial printing, which was NT$68.8 billion in 2009, rose to NT$77.1 billion in 2011, and fell to NT$67.4 billion in 2015. Since 2011, it has shown a downward trend of 2.3%~3.5% per year. The paper industry also maintains this one. Decline. In the case of decline in culture and business, Taiwan’s cartons and containers have a high growth rate of 31% from 2011 to 2015. If the consumption of cold drinks, tea and coffee in Taiwan is rising rapidly every year, there are 5 years. It's no surprise that 31% of the growth is high! Plate making, printing, and post-processing have declined by 0.5% in five years, which is smaller than that in advanced countries. In terms of publishing, news publishing increased by 38% in 2011~2015, only 55% of books, and 85% of magazines. The total total publication was only 76.1%, compared with NT$65.9 billion in 2011, and remained in 2015. 502 billion Taiwan dollars, which is also a cultural commercial publishing. Under the transfer of electronic media, especially the reduction of certain advertisements, paper media has become very difficult to survive, and the total amount of advertising in 2005 was 52.1 billion Taiwan dollars, and in 2010 it was 587.5. 100 million yuan, an increase of 17.3%, reached 61 billion yuan in 2015, an increase of 21.7% over 2005, and some slowdown in the next five years. Newspaper advertisements fell the most, from 15.54 billion yuan in 2005 to 23.2% in the year of 11.95 billion yuan in 2010, and 6.42 billion yuan in 2015, with only 41.4% remaining and a decrease of 58.6% in 10 years, so it was originally maintained by advertising revenue. Newspapers with operations and profits are now very difficult to issue. The number of magazine advertisements was 6.545 billion yuan in 2005, the remaining 5.55 billion yuan in 2010, a decrease of 15.2%, and down to 4.12 billion yuan in 2015, a drop of 37%. In contrast, online advertising, in 2005, was 3.05 billion yuan, up to 8.55 billion yuan in 2010, up 181%, to 19.35 billion yuan in 2015, and more than 120% growth five years ago, 10 years of growth. 536.5%, which is larger than the sum of newspapers and magazines. This is an online media advertisement that was less than half of the magazine and one-fifth of the newspaper 10 years ago. It has taken the radio and TV media advertisements of most paper media, and it is unique. It can also be said that without the support of online advertising media, it is impossible to have 17% of advertising growth within 10 years. China's largest printing market in China, with US$210.4 billion, maintaining a 7.8% growth rate (Editor's note: China's printing in 2015 only grew at a rate of 3.7%, far below China's GDP growth rate of 6.7%), Japan's US$108.3 billion The annual reduction was 1.5%, India's 32.5 billion US dollars, an annual increase of 5.7%, South Korea's 19.1 billion US dollars, an annual increase of 1.1%, Taiwan's 11.7 billion US dollars, an annual increase of 2%. In addition, Indonesia has a US$14.5 billion, an annual increase of 6.8%, and other Asian countries have a forecast of US$31 billion and an annual growth rate of 4.9%.
In the packaging and printing technology, the development of e-commerce in China, how to respond to the e-commerce packaging method is very important, physical supermarkets, convenience stores are also noteworthy. Label printing has a 5% compound growth rate in Asia. Packaging design must be very prominent in traditional supermarkets, and it is easy for buyers to pay attention. Online shopping has a new business model, and it is used as a display stand and personalized. Unprinted inkjet printing and processing can create added value for packaging. In anti-counterfeiting and attracting personalized customers, we must also develop carefully, and how to reduce environmental protection, food safety, how to recycle and reuse, save energy and reduce carbon, and transfer mineral oils of aromatic hydrocarbons in printing inks, glazing and lamination. ink, stickers migration agent, overflow problem. It is important to cooperate with the deinking technique when the material is recycled. In addition to responding to a small variety of packaging, Coca-Cola printed personalised packaging of personal data on the retractable model, Share-A-Coke activities, increased sales, as well as personalized packaging gifts in response to online W2P packaging needs. The packaging substrate is transferred from hard to packaging, which can save storage, transportation and logistics costs. CSR social responsibility, to prevent excessive packaging, but sometimes it is necessary to use high-quality, expensive decoration to increase luxury and marketing, especially hot stamping, embossing, flashing, embossing and other different design processing. The packaging is printed in digital printing and the growth of short-printing volume is quite developmental. It can be changed at any time, printed on demand and printed, materials such as glass reduction, metal reduction, hard plastic and soft plastic replacement, paper The recycling of cardboard is easy. The wood has certain uses but it will not grow. The packaging of paper, cardboard and corrugated paper still has a certain percentage of growth, which is maintained at 3.4% to 2020. Glass bottles in cosmetics, perfumes, liquor is still some demand for luxury and toward the development of advanced packaging up due to changes in family structure, personal consumer goods prevailed, creative causing more attractive, low-carbon environmental protection, technology evolution to the intelligent Packaging is the direction of development, and packaging also has certain technical thresholds, especially high-speed automated packaging lines, which can be packaged on the line at high speed.
1: Does the bill printing have high-tech technical content?
1: In the case of bills such as EMS Express, there is a bar code, but the check code is very important. If there is an error, it can't be done. China EMS has a 40% ratio, which is 20~25% higher than other countries, at 150 points per minute. In the high-speed mobile movement, it was checked out. Before printing a single order of 5 yuan, the lower the printing, the lower the 0.6 yuan. It can be seen that there is a better interest in the early stage, that is, making technical money.
Early double-sided laminating paper laminating film also has a hollow health insurance card. Because of the special specifications, just the printing unit can solve the problem immediately and form a profitable business. The smart card is on the 0.78mm wafer. How to do the anti-counterfeiting and anti-theft copying of the chip system on the card, there are also technical thresholds.
2: China formulated a comprehensive drug supervision code in 2015. The Taiwan printing industry also invested 6 to 7 million yuan to spray the kits for sale to the mainland. But why is the card called in 2015?
2: Originally using this bar code system for anti-counterfeiting, it is not feasible, but under the influence of the pros and cons, the implementation has been carried out for some time, but by 2015 the national monitoring platform can not block counterfeit products, due to the lack of anti-counterfeiting functions, Just shouted!
3: How to set up factories and business models in China to establish and respond?
3: The environment change in China is very fast. General Manager Xu Maoyuan said: I came to Zhejiang to set up a factory. It is China’s mobile phone tariff notice. In Zhejiang Province, there are 7 million business transactions in one month, because it is changed to electronic notification. There are only 20,000 to 30,000 envelopes left in a month, so I have to find other businesses to fill them. The current transformation accounts for 50% of the sales. In addition, China's Alibaba and Jingdong e-commerce, in terms of the number of e-mail shopping, how to meet this change, a large number of replacement of the original physical store packaging, so it is very important to look at the market's changing path.
Chairman Huang Yisheng: The annual direct mail advertisement in the United States has about 50 billion US dollars of expenditure, which can create 1 trillion US dollars of business results and achieve 20 times of benefits. China's 2008 Beijing Olympic Games and the 2010 Shanghai World Expo also have a lot of publicity materials, tickets with RFID cards are commemorative, and many souvenirs, to stimulate market development, the printing industry innovation and market expansion changes, Therefore, the development of China's printing business is far faster and larger than we think.