Danali forms a strong partnership with Yishu Paper
Strategic Cooperation, Writing a New Chapter Together
Customized Packaging Solutions
Recently, as two leading companies in the printing and packaging industry and the art paper packaging industry, Danali and Yishu Paper officially signed a strategic cooperation agreement.
Against the backdrop of the packaging industry rapidly moving toward personalization and customization, both parties will carry out multi-level, full-chain strategic and business cooperation focused on the customized development and innovative application of packaging materials, jointly enhancing the value and role of packaging in brand expression.
Focusing on material customization,
Injecting personalized elements into brand propositions
Packaging is no longer just a visual presentation; it has become a crucial carrier of brand philosophy, product attributes, and user perception. An increasing number of brands hope to create differentiation through the packaging materials themselves-in texture, visual appeal, and functionality-thereby conveying a unique brand image more intuitively and consistently.
Yishu has long been committed to material research and manufacturing in the field of art packaging paper, possessing long-term advantages in the completeness and depth of customization for art paper categories. Domally, with over 160 years of experience and development, has accumulated abundant practical knowledge and client experience in global printing and packaging. Through this strategic cooperation, both parties will fully leverage their respective strengths to systematically meet the growing demand for customized and personalized packaging materials from brands.
Application-oriented, expanding personalization
Practical scenarios of customized packaging
In various industries, especially in niche markets with rising expectations for brand experiences, clients' demand for packaging material customization is extending from mere product protection to brand recognition. With the strategic collaboration, Domally will further integrate customized material capabilities into overall packaging solutions, enhancing the perceived value of brands among consumers and reflecting the brand's value proposition.
Balancing customization and brand experience,
Creating a new globally leading direction
Based on this strategic cooperation, both parties accurately respond to emerging market demands, further promoting the upgrade of personalized packaging solutions, thereby enhancing brand recognition and competitiveness in the market.
Looking to the future, the partnership will serve as a starting point to deepen collaboration in customized material development and application innovation, aligning more closely with brand needs, jointly leading the development of packaging materials and printing packaging solutions, and creating long-term, sustainable value for the industry and clients.
About Yishu
Yishu Paper Group is a leading supplier of art packaging paper in China, with its brand "Yishu Paper" focusing on the research, manufacturing, and customized application of art paper materials. Over the past two decades, Yishu has specialized in the art paper field, continuously promoting the upgrade of paper from basic materials to carriers of brand expression.
Currently, Yishu operates seven production bases across China, supported by over 20 marketing and service outlets nationwide, with business spanning over 40 countries and regions, serving over 1,000 global brands. Focusing on color, texture, structure, and sustainable materials, Yishu provides systematic support from material development to stable delivery, gradually building an international art paper platform and becoming an important material partner connecting global creative design and large-scale implementation.
About Domally
Domally is a global leading provider of multi-channel commercial communication services and marketing solutions, with more than 35,000 employees across 30 countries and regions, serving over 17,000 clients. Since entering the Chinese market in 1993, Domally has been fully committed to helping clients create user-centered brand experiences.
Currently headquartered in Shanghai with a focus on the Asia-Pacific region, the group operates 20 production and manufacturing bases, business, and technical service centers located in Shanghai, Shenzhen, Dongguan, Beijing, Chengdu, Guangzhou, Kunshan, Hangzhou, Qingdao, Anyang, Hong Kong, Taiwan, Japan, Singapore, Thailand, Vietnam, and Australia. Domally provides tailored integrated communication solutions for clients across various industries, covering the entire chain from prepress media to supply chain management.