Where is the future of cultural and commercial printing?
We are a big printing company in Shenzhen China . We offer all book publications, hardcover book printing, papercover book printing, hardcover notebook, sprial book printing, saddle stiching book printing, booklet printing,packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
For more information please visit
http://www.joyful-printing.com. ENG only
http://www.joyful-printing.net
http://www.joyful-printing.org
email: info@joyful-printing.net
1, the shrinking of cultural and commercial printing
In a panel of experts and scholars, about the printing industry has about one-third of the cultural and commercial block, in the past four or five years, because of rising costs, e-books and electronic media, especially The transfer relationship of advertising, as the main production project of lithography has been reduced by 30% in three or four years, and this situation will continue to be revised in the future. Although the advantages of lithographic large format, high production capacity and low unit cost are still not completely replaced, but under the shrinking market, price competition is still emerging, so how to transform, transform and master the cultural and commercial printing survival, It is a crucial moment for lithographic printing to send the movable type to history 50 years ago, facing the biggest market changes and technological challenges. How to revitalize is an important issue.
2, e-books and e-readers are two different things
In the conversation, the e-book, the biggest challenger of cultural printing, is naturally regarded as a topic. Many people regard the e-reader made by E Paper as an "e-book", which is quite different. The government promotes Taiwan's electronics manufacturing industry. There are tens of millions of e-readers every year. Imagine that each unit sells for 15,000 yuan. In the market, there are huge sales opportunities of 150 billion Taiwan dollars per year, but with electronics. The reader is like a highway. If there is no vehicle on the road, it is useless to die on the highway. E-books are electronic publications that can be converted into e-books and can be read by e-readers or other vehicles. Taiwan is not active at present. There are only about 30,000 e-books published, and there are tens of thousands of publications every year outside Taiwan. The cumulative amount has reached a million points. Compared with the publication of electronic content e-books in mainland China, Taiwan is still very lagging behind the world level. Therefore, e-books without electronic content will not be realized soon. Moreover, many of the 30,000 kinds of Taiwanese e-books are new bottles of old wine, which are less attractive. In foreign countries, there are a lot of money to buy e-readers, but Taiwan and the mainland are buying a certain amount of e-book content, and e-readers are freely operated, which has become an obstacle to promotion. The e-book reader is used to replace the student's textbook carrier. Students can avoid schoolbags and go to school in mainland China and Singapore. However, the results are not good. I believe that not only the price and habits, but also the color reproduction and resolution of the carrier. Quite a limit.
3, the gap between deep reading and shallow reading
The use of e-readers to find keywords or search for downloads on the Internet is all about the traditional paper book, but the reading effect of paper books and e-books on the screen are very different. Although the paper book page is stable and does not consume electricity, there is the advantage that it can be used anytime and anywhere. I believe this is just a matter of some features, and does not open the gap between the two.
On the e-reader, there are three types of files: mobile phone, lithographic computer and E Book, but the content has eight or nine different file formats. This makes it necessary to convert the e-book content format. Otherwise, it cannot be read correctly. content. On the other hand, for thousands of years, paper-reading has only problems that can be understood and understood, and there has never been any format problem. As for the small screen on the iPhone, I want to see some newsletters, and a small advertisement is OK. But if I want to read the book, it is a bit difficult, because the picture is too small and the resolution is limited. I can only read a small corner. In the current long-term resolution of most screens in 1080 or 1200 pixels, put 40 words plus words, each word can only get 36 × 36 pixels, it sounds like a lot, if the Western Pinyin is enough However, there are too many strokes in Chinese characters, some twenty-seven, eight strokes, and even more than thirty strokes. To parse a matrix with a minimum of 30×30, plus the strokes are not very square, the contrast is not obvious, so the electronics The book seems to be unclear between the words, and can only be read in a "floating light" way, and there is no carrier that can really be deeply memoryd.
In terms of paper reading, today's CTP has 2540dpi, and it has 100×100 laser matrix imaging every 1mm. In the analysis of Chinese characters, the horizontal and vertical thickness of the Chinese characters can be very fine, especially When reading Chinese characters, unlike Pinyin with syllables, using pronunciation to run through each word, and then combining sentence patterns becomes an idea. Chinese characters must be surrounded by words from the outside to form a word, a word to read, and then each string into a sentence-type idea, so in the relatively accurate and high-resolution Chinese print, the text is high resolution In print, it becomes a fast, slow, fast reading or deep reading method. On the other hand, on the screen of the e-reader, the pinyin word has its convenience and sufficient resolving power, but the Chinese character often has insufficient resolving power on the electronic screen, and can only be read in a shallow layer.
Some surveys show that the 2018 digital reading method will have a comprehensive opportunity to attack the city. For electronic media, most of the young people in the new generation will be "digital aborigines." They have no feelings about paper books, magazines, negatives, and photographs. People who grew up watching paper books, It has become a "digital immigration", re-considering the logic and settings of different hardware and software, and is accustomed to receiving work that has not been done before.
4, EP synchronization publishing mode
Publishing is also a kind of business model, and it is added value of advertising. As for publishers to publish paper or e-books? Or both? This kind of publishing mode mainly depends on where the value-added chain is. At present, the paper book still has a fixed copyright income, but the copyright income of the e-book is not as stable as the physical book, although in the current environment, there is a physical book. It is not difficult to do the content of an e-book, but it is not necessarily profitable in marketing.
5, Challenges of POD and e-commerce
The printing industry is also facing the challenge of e-commerce business model. Taiwan is also a place where network re-engagement is very successful. How to strengthen network marketing is a very important thing, and in the vast network world, how to make buyers Paying attention to the order is the necessary condition for communication, information flow and gold flow in network marketing.
POD is printed on demand. For example, there are 600 copies of the graduation album. Each content is different. There are different combinations of materials to form a personalized publication. In the future, this model will become more popular. In addition to e-books, each of the different personalized printing and publishing methods is sure to become a regular business model in the future.
6, packaging and printing is another opportunity for transformation
The development of packaging is very different in cultural commercial printing. It is related to food, beverages, industrial products, medical products, and all kinds of commodities, because commercial activities continue to develop in the future, food, people's livelihood and industrial products projects. The number will continue to grow, so there will be a certain percentage (estimated 2.5 to 3%) of annual growth in packaging printing. The printing industry has to think about how to cut into this printing-related industry with a stable base. The printing industry has the characteristics of reproduction of images and colors. If anti-counterfeiting and information technology can be added, the packaging industry can further enhance the added value, such as cold stamping, double glazing and digital trademark printing, and individualized packaging production. Two or three hundred small packages do not need printing plates at all. As long as they use inkjet printing, the cutting method does not need to open the die. As long as the laser or digital tool is used for the digital cutting without the stencil, this can form a new digital small production. Highlights.
With the improvement of packaging materials and the response of environmental protection, the printing industry should develop its production capacity towards the packaging industry and become a relatively stable business source. In recent years, Taiwan’s investment in the mainland has been greatly reduced, and there is a phenomenon of squid returning. Because there are four shortages in the mainland—the shortage of talent, the shortage of electricity, the shortage of construction sites, and the shortage of people, it is said that China can no longer provide low-cost and sufficient production conditions. I am optimistic about Taiwan's talents and production environment, and changed to invest in Taiwan. Therefore, orders that were once lost due to industrial migration, coupled with the favorable conditions signed by ECFA, believe that there is still a blue sky in packaging printing, just how to upgrade and respond to each company. Important core issues in decision making.
7. Promote printing standardization and information management
In lithography, if you rely on the experience of the printer master in the traditional way, it involves not too much accumulation of personal experience and judgment, but they can find an acceptable range of print production mode. However, today's pre-press, printing, and post-press processing adopts a digitally controlled production mode. Even after adding a pattern on the measuring instrument, the whole machine can be automatically adjusted according to the paper thickness, and all the data can be completed by one workpiece. Record it, and wait for the next work to be carried out, as long as the last data is called out, each key size can be adjusted within tens of seconds, no need to rely on manual operation, otherwise it will take time to adjust manually. It takes 40 minutes to complete. For the development of the printing industry, printing research institutes set up a lot of standard data on printing production in ISO or other standards, so that printing houses, paper mills, ink factories and processing factories can follow. This set is not necessarily universal. The standard data, at least in terms of function, makes some production units with gaps, knowing how many gaps, how much to make up or revision work.
Today, all the world's printing plates are developed towards CTP plate making. CTP computer plate making not only brings engineering changes and work convenience, but also replaces prepress manual collage or printing techniques, and increases CIP3/4 digital information flow to provide printing. And the post-press full-process data application, in other words, the pre-press has both the printing quantity, the thickness of the printing paper, the distribution of the printing lines, and some special status. For example, when printing digitally, the names, addresses and barcodes of different recipients must be printed. The former department is placed in the JDF file in the CIP4 format and delivered to the printing production. Printing standardization, information control, and printing workflow information flow greatly reduce the role and position of the printing machine operator in printing quality management and control. Many printing press rooms in China are rapidly expanding, and it is no longer possible to cultivate talents in a short period of time. The best way is to reduce the reliance on the technical staff experience. After standardization, the instrument's measurement control and even prior data are used. Application data and simulation data generation for ongoing differences are applied manually or automatically. The Jinbei Printing Company, the president of the Hong Kong Printing Industry Association, is using CIP4 and data management. Before the start of the eight-color machine, the size, the printing pressure and the number of new printing patterns, each ink key opening has been pre-printed. The adjustment of the print pattern data is completed, and there is no need for experienced manual work to set the highest level of press setting. Each press is equipped with a Lab value measuring instrument for controlling the guide piece, not only for density or color during school color correction. Measurement and simulation of the degree, in the production of a certain amount of printing, also in the measurement and revision, so the quality control mechanism before the production of the printing machine, school bus and production, are subject to more stable and standard instruments Control, so that the operation can be successfully achieved in the hands of not too many experienced people. If you switch to online color control, it will bring more efficiency and quality control that each print has been tested.
CIP4's print and size information is printed from the prepress to the post-processing. Although it is a very important part of CIP4, if you use JMF files to keep all production data in the MIS information system for later reprinting, or the same similar printing It takes a lot of data to replace the print content of the printed content, and it is also convenient to quickly reuse it to achieve the benefits of fast and correct production. If the production time, materials, production efficiency and cost of MIS are analyzed and analyzed, I believe that the efficiency costs and profits of the printing room can be better understood and the management benefits can be increased. If a workpiece is frequently stopped to clean the blanket, it is a bad paper, the printing design makes printing difficult or the use of special inks that are not easy to print, and even the operator has no experience, etc., can be analyzed and analyzed by the abnormal records on the MIS data. Such information management is currently becoming popular.
8, the rise of information-based printless
The use of electronic imaging, inkjet printing is the two trends of information-based printing, such as Xerox, HP, Canon Canon, Ricoh Ricoh, Epson Epson, Oce Océ, Fuji film Fujifilm, Kodak Kodak, Konica Minolta Ke Companies such as Nika Merida, Agfa Agfa, Roland Lelan, Mimaki Yumu, etc. have a considerable degree of research and development, but it is indisputable that electronic imaging is mostly 320mm wide in size, and culture and business. That is, packaging printing is less compatible, and its printing speed is limited to more than 100 sheets per minute. There is a considerable gap between the production capacity of the existing printing system. Although it wants to enter the printing market, it still remains in a small number of albums and stickers. Small size, small market, such as labels and greeting cards.
Inkjet printing has great size advantages, ranging from desktop personal photo printouts to advertisements that cover the entire building. In the case of paper, wood, stone, metal, glass, plastic, canvas and other different media, inkjet is completely covered. It can also print media with a thickness of 50mm on the platform for the printing, textile, building materials and industrial decoration production, opening an extremely wide and infinite possible road. When it comes to speed, the Dongguan factory in Hong Kong has introduced a HP Web JetPress 7300 inkjet printer with a width of 762mm, which can print 2,600 pages of A4 printed sheets per minute. The production capacity of 1000 sheets is similar to that of a full-color eight-color leaf-leaf machine. If it is converted into 500 sheets per edition, 18 sets of eight sets of eight-color chrysanthemums can be printed, saving There are 144 CTP plates and the capacity of four eight-leaf eight-color machines. These data are very bright and touching, but the inkjet cost of A4 on each page is 1 cent (the actual should exceed this number), 9000 Zhang Juquan It is equal to 144,000 sheets of A4 printed sheets, which is converted into an inkjet fee of $1,400. Not only is the CTP plate cost saved, but also the output value of the printing industry is eaten. Some operators in Hong Kong said that the Chinese editors naturally have their calculations in the market and will find a way out of the market. This is an extremely luxurious and high-priced technology investment. However, the value of the materials used is the focus of the operation. It is believed that it is not only a business challenge in the middle, but also the same challenges for most of the future non-printing in the market. Therefore, the market positioning and operation mode of inkjet printing have established a difficult situation for the same two sides of the operation for most new operators. As long as you imagine Heidelberg Printing Press, at the 2011 Packaging Exhibition, the company launched the inkjet trademark printer, which has become a digital printing industry. You must remember that there is a certain inkjet printing factory that promises not only to sell inkjet printers. It is also a company that sells ink. It can be seen that inkjet machines are only their access to the market. How should the printing industry respond? Taiwan Southern District Vocational Training Center purchased HP Indigo P5000 digital electronic ink printer with nearly 10 million yuan (training agency special price) to carry out digital education and training work. It can be seen that education and training have taken the lead in the printing industry and cultivated relevant talents. .
9, information management and information security are important
The printed content data has become a comprehensive existence of information files. The customer-related printed content may have more use in addition to printing. How to properly keep files for customers is one of the important factors to become a business. Therefore, in addition to the printed page files, the intention of information security has become an extremely important issue.