Watermark technology anti-counterfeiting new focus
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Watermarks and banknotes are a dream combination that is inseparable. Even though it may not be able to play its own role in anti-counterfeiting, it has been widely used since the Italian papermakers officially applied to the papermaking process in 1282, until today's technologically advanced digital era, and has become recognized as an expert in anti-counterfeiting experts around the world. Effective anti-counterfeiting technology. In addition to banknotes, in daily life, if you pay attention to it, it is not difficult to find envelopes, letterheads, certificates, coupons, even clothing tags, etc., and watermarks will appear at any time.
As technology evolves, even watermarks can be personalized and produced in small quantities like POD. Original POD The emergence of short-run and personalized printing outside the traditional printing market, the short-watermark technology will bring new impact to the traditional watermark market?
The watermark technology has been adopted in the Ming Dynasty
According to Chinese literature, the merchants who traveled the world in the Ming Dynasty used the watermark technology for anti-counterfeiting. In Western countries, this technology was first used in papermaking by a papermaker in Bologna, Italy, in 1282 to combat counterfeiting, when the technology was applied to stamps, banknotes and government documents.
The principle of watermarking is simple. In the papermaking process, when the paper is still wet, the watermark is rolled onto it to change the density of the paper, and finally the pattern is formed on the paper. . Just pick up the paper and face the glare, you can see the watermark.
Watermark is one of the currently recognized effective anti-counterfeiting technologies. Banknotes, important documents, and valuable securities in most countries in the world will be attached with watermark anti-counterfeiting. For example, the earliest black penny stamps issued by the United Kingdom are accompanied by a crown-mark watermark; the Chinese denominations of the Chinese yuan have the watermarks of Tiananmen and Mao Zedong; since the end of last year, China’s "Birth Medical Certificate" has also begun to use watermark paper. Each has a gear pattern and a five-pointed star printed on the center.
Watermark can be used for anti-counterfeiting
Watermarks come in different forms, with pure patterns, plain text, or pattern text combined with each other. In summary, this technology can play the following roles:
1) Since the watermarked paper cannot be copied and recognized, it can receive a certain degree of anti-counterfeiting effect;
2) As a design element and other designs of printed matter, it can create a broader space for the product's style image;
3) The price of watermarked paper is generally higher than that of ordinary paper, and the quality is also better, which can create a high-end image for the enterprise.
Although watermark technology has been popular in Europe and the United States for a long time, but based on technology, cost and production quantity can not achieve breakthrough progress in favorable mass, so it is believed that there is still a long way from the popularization stage.
Introducing a patented watermarking system from Switzerland
The watermark market, which has always been "quiet", has set off a breakthrough wave of innovation in recent years. He has 40 years of experience in the printing industry. In 2005, he opened a watermark image company and introduced two patented watermarking systems from Switzerland to provide watermark paper production services and sell patented watermarking systems.
The watermarking technology provided by the watermark image is less than two years old, and it is a combination of three printing technologies: offset, letterpress and flexo. Currently, the watermarking system can only be applied at the coding position of Heidelberg GTO52+.
"The method of making watermarks is very simple. Just add two special pharmaceutical waters to the paper and let them eat the fiber pigment of the paper. After the procedure is completed, the watermark will appear." Watermark Image (Hong Kong) Co., Ltd. Explanation. The traditional watermark needs to be made in the papermaking process. The paper style cannot be selected. The production cost of the mold alone is tens of thousands of yuan, the delivery time is as long as 3 to 4 months, and the minimum order quantity is 5 tons, and the quantity is about 1 million. Zhang A4 paper, the high cost, the long time, often makes many users deterred. The newly introduced technology is suitable for 60 to 250 grams of uncoated paper, the delivery time can be as short as one week, and because the cost of this technology is not high, the customer can order a minimum of 1,000 sheets. After calculating the mold cost, the average price per A4 paper will not exceed $1.
"If the quantity is less than 150,000 sheets, it will be more cost-effective to make our technology. More than 150,000 sheets will be more suitable for paper mills. The average paper mill in Europe will cost 4,000 US dollars a ton. The price does not include mold. The cost, the domestic paper mill does not include the mold fee is also about 20,000 yuan a ton, a mold in the country is the cheapest to pay more than 40,000 yuan production fee!"
Wide range of watermark applications
Watermark image (Hong Kong)Xu Peiling, general manager of the company, pointed out that the technology is widely used, including company stationery, business cards, various forms, statutory documents and contracts, guarantee documents, warranty certificates and other important documents, certificates or product certificates, university or school transcripts and Certificates, audit reports, letters of recommendation, contracts, bonds, promotional materials, clothing tags, admission tickets, cash coupons, coupons, etc. "Currently, customers using technology, including banks, hotels, publishing houses, government agencies, etc., print up to 100,000 copies."
Since the system was launched in 2004, 60 units have been sold worldwide. "Most of them are installed in countries with high living index such as Germany, Belgium, Switzerland, etc. In addition to the two we have in Asia, two are installed in Mongolia and Australia." Ming Ming intends to sell the patent system only. Government departments and official agencies, but later found that most of the printing presses used by the government were not GTOs, so they finally decided to change their strategies.
"In the Hong Kong market alone, the demand for watermarked paper is up to 100 tons per year. Domestic counterfeit goods appear from time to time. Therefore, they are paying more and more attention to anti-counterfeiting technology. For example, manufacturers will add watermark anti-counterfeiting to the product manual, so I am very optimistic. The prospect of the domestic market." He also said that as long as the brains are constantly explored, the scope of application of watermarks can be said to be unlimited. "There are two directions for running a business. One is to follow the market, the market needs what you want to launch, the other is to develop new markets and create demand. We are taking the second route. In the long run, as long as Creativity, this technology can spawn many different applications and create many unknown possibilities."
Just ancient white watermark for product selling point
The watermark has a long history of 53 years, the Conqueror watermark attached to the paper, can be regarded as a classic in the classic, no one in the market. "Watermarked ancient paper is characterized by its clear and transparent white watermark. That is, the paper is white under the light." Tang Yuli, director of the Advertising and Publicity Department of Jinli (Hong Kong) Co., Ltd. said. "In the papermaking process, when the paper fiber is still wet, the stamp is stamped, and then the paper is flattened to the maximum weight of the watermarked paper.100gsm can produce a white watermark effect. "
She pointed out that the white watermark can create a higher-level feeling, while the watermark looks more clear and hierarchical. Since its launch, the appearance of the Gangu watermark has always been the same, just because Gang Gu just got the FSC environmental certificate, so in the Gangou re-paper series, the FSC watermark pattern will be added.
Watermark paper sales continued to be stable
The customer mainly prints envelopes, letterheads, annual reports, catalogues, etc. on the watermark paper. Tang said: "( Deciding whether to use watermark paper or not) depends on whether they want to highlight the company's image, because the Conqueror brand can give people a high-quality, high-level feeling. The customers who use watermark paper are mainly hotels and listed. Companies, etc. As customers only seek to continuously improve the company's image, our watermark paper sales have been stable for a long time. As for how to attract more customers, she added: "We will mainly promote hotels and listed companies, such as Macau. The newly completed hotel is also our target sales target."
Actively promote and promote competition
In the face of the innovation of watermark technology, she also admitted that it would be a big challenge, but she said: "The market will have to be competitive to make progress. The Gangkoo manufacturer also knows that the market is constantly changing and will make improvements in all aspects. Now we In terms of promotion strategy, it is more aggressive than before. It also plans to launch a catalogue for publicity. However, the classic and high-level image established in the past 50 years has always been a symbol of identity for many customers, so we are very confident in it. There will still be some great players in the future."