Two world trends in packaging and printing
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Global printing and post-press experts agree that two world trends are taking place, one is the highly finished packaging materials and the other is the safety of packaging printing.
The combination of printing inks, applicable substrates, appropriate printing equipment and post-press processing technology, and innovative power of the industry are all important factors driving the future development of packaging printing.
In the packaging and printing market, shiny and fashionable printing effects such as bronzing and hot silver have been paid more and more attention, and other metallic effects are also quite noticeable. Generally Varnish, over UV oil, matt and gloss varnish, foil stamping, cold foil, rapid-drying inks, etc. Etc. All of these print effects are used to attract consumers to shop. It can be said that printers can process the surface of almost all substrates.
The sheet-fed offset printing in packaging and printing has a wide range of substrates, including corrugated cardboard, plastic sheets of various thicknesses, printed iron, composite materials, lightweight/heavy/double-sided paper and cardboard. At present, the production speed of the printing press can be as high as 18,000 sheets per hour, and the degree of automation will be further enhanced, thereby increasing its cost efficiency.
In China and Japan, gravure printing occupies an important position. Because a large number of printed jobs, especially cigarette packages, are printed in gravure.
Has the RFID boom been gone?
If you search the Internet for the keyword RFID, you can find a book of patented technology and related seminars, products and articles. Major print service providers have quickly established specialized companies or departments to develop their own high-tech security technologies. Even in the narrow field of RFID label printing, many latecomers are actively developing.
In recent years, as more and more goods have been printed with RFID tags, the packaging and printing industry has shown a boom. But now, optimism may gradually weaken. The blow came first from the information protection departments of the United States and Germany, and they often complained that technologies such as RFID made customers have no privacy. Another reason is that the cost of RFID tags is still too high. Until September 2007, the status quo in the world market was: depending on the size and type of RFID tags, the field of application and the volume of printing, the manufacturing cost of each tag was between 0.05 and 0.08 euros. This price is too high for many product packaging suppliers. In addition, some experts calmly believe that RFID tags will have greater development in the respective logistics supply chains of manufacturers and logistics providers.
From security code to invisible pattern
Data processing is becoming more and more important. The printing and packaging industry has a large number of customer profiles in the form of labels and barcodes. People use these materials and their prints in a variety of ways, from security codes to so-called invisible patterns.
In general, the purpose of secure printing is to provide protection against counterfeiting, grey marketing and piracy. Because these actions have caused the loss of products to be protected by the safety measures on the packaging to thousands of euros. At present, there are a lot of protection methods available on the market, such as guilloche printing, holograms and security lines. Among them, color coding and color combinations are very prominent due to the millions of possible variations. Another increasingly attractive method is “paper fingerprinting” because its anti-counterfeiting properties cannot be seen at a glance.
Label printers engaged in this business often link their print data to electronic control device manufacturers. More and more traditional printing companies are increasingly becoming equipment suppliers, and their products include hand-held devices or inspection systems that can inspect printed materials. Therefore, a fast and unobstructed operating interface is necessary between the control device and the tag.
This area may be at the top of the application of ATM teller machines. Moreover, the secure printing provided by label printers also includes the printing of banknotes and bank cards with dedicated security inks. They also supply control devices on the ATM teller machine. The standard speed of such devices today is 1800 tickets, vouchers or banknotes per minute. In the future, people will need higher reading or operating speeds.
Cross-promotion is due to improved data processing technology
In English-speaking countries, everyday competition is everywhere. Some offset printers do their best to help customers win in the competition. It is common for all bingo cards to process, control, print, transfer and package customer data only semi-automatically. There is also a need for a complete logistics transportation system. In cross-media cross-promotion activities, the aggregated information is often used to print admission tickets. This information can also be used for leaflet printing, advertising, or creating websites. For example, a user may recognize the "magnifying glass" icon on the website, click on it to expand the search, and recurring the content of the advertisement, as it appears in a flyer, advertisement spread or package. Of course, the label or ticket also has the characteristics of a magnifying glass.
A further application example is the use of printed graphic markers for packaging promotions for soft/cold beverages. The scratch specialist uses the printed code as a mark and is covered with a special coating that can be hung up (thermochromic inks or other security inks can be used). These printed materials are also accessed by software manufacturers into the computer programs of the disco and bar. If the code of the mark is correct, the beverage package will be displayed on the public screen, and the customers of the disco ballroom will receive a bonus. At the same time, the advertising information on the package will be followed again by the customer. The code on the package is just a trigger for the entire digital program, and vice versa.
Many candy suppliers have the priority to identify and decipher barcodes. The print code is covered by a silver bar, and the customer can only read the code after purchasing the product, and enter the code at home to participate in the competition. As a by-product of this method, these labels are also particularly safe, so customers cannot tear them off the package before they are checked out.
In the United States, expensive branded products often integrate advertising into specialized portfolio marketing campaigns. In the end, the printing work is done by the packaging processor. For example, there is a kind of transparencies, and if you tear it off the product and put it in a special area in front of the computer screen, you can try to solve some online problems. Of particular interest is the ability of the manufacturer of the branded product to send an email to the customer with the help of the packaging printer and the necessary printed materials or winning code.
Promotional brochures are very popular
Brochures containing safety guidelines and product information are circulating around the world. They provide a wealth of product information on many pages, but still print and package in a compact format. Everything, from a delicious cheese to a bottle of fine wine, has a promotional brochure in its packaging. Detailed package inserts that come with the drug are commonplace. Printers are also committed to developing drug label application systems. Now, their finishing equipment can print labels with features such as tear-off and re-printing. In addition, the label can have a second function, which is the decoration of the infusion bottle.