Three-dimensional decoration and design points of modern Chinese packaging
We are a big printing company in Shenzhen China . We offer all book publications, hardcover book printing, papercover book printing, hardcover notebook, sprial book printing, saddle stiching book printing, booklet printing,packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.
For more information please visit
http://www.joyful-printing.com. ENG only
http://www.joyful-printing.net
http://www.joyful-printing.org
email: info@joyful-printing.net
With the rapid development of science and technology and increasingly fierce market competition, product packaging has become an important means to promote sales and enhance competitiveness. Numerous new technologies, new processes, and new ideas have been applied to the design, processing, and production development of packaging, thereby combining products and technologies to promote the forward development of packaging technology; with the help of related technologies and related disciplines. Finally, new packaging technology and new packaging industry have been formed. The development of packaging equipment has become a high-speed, high-efficiency, high-quality packaging machinery; packaging materials have also seen a new development trend, becoming an active research direction, new materials can achieve a good packaging effect; packaging new technology is built on On the new thinking of packaging, the new thinking of packaging is to detach from existing or existing packaging technologies and products.
The new packaging technology is manifested in the following aspects: packaging curing technology, new cutting and forming equipment, packaging processing technology, packaging function borrowing technology, packaging function protection technology. With the development of packaging technology, the use of new equipment, new materials and new technologies, the packaging industry has become a specialized and group-oriented road. China's current packaging technology and industry have been well developed, and it has never been seen since the founding of the People's Republic of China. However, China's packaging industry is far from the advanced countries. The main reason is that in the packaging design, there have been similarities and differences, and there is no outstanding product personality. Many export products are difficult to compete with foreign products because of packaging. Social packaging It is often square, and it is packed with a few words in a box. The author believes that the packaging design should solve the problem of the overall space shape of the packaging and the flat decoration of the façade.
1) The packaging is artistic and three-dimensional.
Everyone knows that any three-dimensional object has height, width and thickness. This is the "three-dimensional" described by the three-dimensional structure. When a certain part of the three-dimensional shape is tilted, an irregular shape appears, which causes a three-dimensional modeling problem. How to achieve the perfection of the three-dimensional shape in the art, and achieve harmony with the packaging products.
In the overall relationship of packaging design, the beauty of rhythm can be expressed. The form of rhythm itself represents a coordinated order. After making people look, they feel soft and elegant. The specific performance is in the design. For example: a line of design shape, to behave very smooth, from which to reflect its rhythm. Each part of a group of shapes should have the same or similar parts in an orderly arrangement. This sort order can be from small to large, or from high to low, and can be changed from dense to sparse. For example, in the design of container design and packaging decoration of series cosmetics, it is necessary to grasp the general performance characteristics of the product, and then find out the respective requirements of each type of cosmetics, and consider all the products to make the style of the product consistent and uniform. Form a unified style of the series, and further emphasize contrast and coordination. Contrast is multifaceted. In a product, there must be a comparison of the size of the image, as well as the length and length of the contrast.
The arrangement of the image before and after the level must have the first, second or third arrangement order, and there is a narrow and wide interval change. Associated with this is the contrast of space and the contrast of dense and dense relationships. Between the images, there must be a gathering, and there are times. The main part must be an intensive visual center, and the secondary part must have appropriate echoes and connections. In addition, there must be image curvature, straight contrast, and the direction and contrast of the movement direction, as well as the contrast between light and dark and color cold. These contrasts are handled well, and the design packaging will be lively and varied and colorful. Reconciliation is to find a unified factor in the comparison. Make a certain relationship between the various components of the design, and play a synergistic role to coordinate the product as a whole.
2) Decoration of the packaging plane.
In modern packaging design, flat decoration is also a key part of the sale of packaging products. From the narrow conception, “decoration” is the modification and perfection of the surface of the object. The function is embellishment and attachment, which is the three-dimensional representation of the pattern.
The concept of decoration is broadly speaking:
First of all, it is a wide and universal phenomenon of culture and art. It is not only a category of art, but also a category of culture and history. It is one of the important information for people to judge the historical and cultural connotations of different eras;
Secondly, decoration also has sociological and aesthetic significance. It is expressed as the act of creating beauty and the result of such behavior, and through this form the social consciousness, beliefs and values are revealed.
That is to say, decoration should be the spiritual life of human beings, the product of human ideology, the strong beauty of human beings, the aesthetic appeal of expressing the feelings of beauty, and the ability and skill of externalization of aesthetic activities. . Therefore, a cultural history is, in a sense, a history of decoration. The decor has these functions: aesthetics, adjustments, highlighting and highlighting functions, symbols and logos.
The flat decoration mainly refers to the product itself and the text decoration outside the packaging box, the pattern decoration, and the plane concave and convex is called a two-dimensional space. In the packaging plane composition, the most basic research object is the "form". Any form can be broken down into several units, and these units can be recombined into new forms.
This process of recombining after decomposition is the process of composition. The basic principle of composition is to reassemble several identical or different units according to certain principles. The process of decomposition and recombination causes the morphological variability, and the limited form is formed into an infinite combination creation. The process of decomposition and combination embodies the styling concept, which is the design thinking way to find new styling possibilities. In modern social packaging design, the design principle of the flat façade should be correctly applied to the actual product packaging.
The appearance of the design product depends on the principle of three-dimensional composition plus its own understanding of the product volume, and comprehensive analysis is carried out to obtain the result. Write the manuscript first, then use computer technology to complete. The decorative design of the packaging plane should use the principle of plane composition and color composition, carefully understand the purpose, power and characteristics of the product, carry out plane combination, determine the color according to the product use, and carry out the two-dimensional art processing of the plane.