The way out for printing enterprises: before the big printing, small printing, after long printing
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Media reports: Since 2014, more than 100 packaging and printing factories in Shenzhen have closed down and are horrible!
The reason is complicated, but the printing industry has entered a harsh winter, and the industry feels the same.
"Naked printing" has no way out
What is “naked print”? - "Naked printing" is the order printing, delivery is finished.
For “naked prints”, the only means of competition is “price reduction”; for “naked prints”, the method of attracting customers is “low price”.
However, "naked printing" can not escape the reality of high rents and high costs. The result is: low prices, thin profits, no quality guarantees, and no sticky customers.
Unsustainable development, the road is getting narrower and narrower!
Most of the companies that have closed down in the past are like this.
Printing enterprises out of the way: before the big print, small printing, after long printing
The way out for printing should be based on printing, from the upstream and downstream of the printing industry chain, to find a way to solve the printing dilemma.
Method: Based on printing, provide customers with “advance intervention, backward extension” service. In order to form a "big print, small print, long print" pattern. Achieve the effect of "holding the ends and getting the middle".
As long as the services before and after printing are completed and the printing business is obtained, it is natural.
What is meant: before the big print, small print, after long print
Before the big print: It is the pre-press service in a broad sense.
In addition to the typesetting and imposition that is often said, an early intervention service for a certain business or a certain type of business is given. Such as photography, design, theme planning, program development, printing e-commerce platform operations and so on.
The purpose of doing these, to be straightforward, is to firmly grasp the printed documents and win the printing dominance!
Small printing: It is the printing and binding production itself.
As the level of automation of the equipment has increased, the production itself has become simple and controllable, and the printing itself is no longer a big deal.
The focus of business operations must be printed before and after the press.
After the long print: After the print is delivered, the customer will be provided with continuous value-added services.
Such as the use of pre-press data to create database services, web page production services, business information promotion, and its service activities to promote customer business.
Expected effect
Enterprises will be upgraded from production-oriented to service-oriented; enhance customer's stickiness and form business agglomeration; from following customers, leading the trend, mastering market dominance; forming their own unique core competitiveness.
In the end, we will achieve satisfactory returns and achieve sustainable development.
Case 1: Yachang
The business is chasing Yachang, and the other operators are envious. How did they do it?
1. Prepress. When many printing companies become “naked” or basically become “naked”, Yachang still maintains a strong graphic data processing center, providing customers with extremely professional color management and quick design layout services.
Professional photography, project planning, and program development around customers and businesses are even more important.
2, after printing. Yachang Art Network provides customers with value-added services with great commercial value. The customer's business information has been disseminated quickly and widely, which has promoted the transaction of artworks and enhanced the value of art.
This front-to-back service has made it an ally relationship with customers, and its core competitiveness is self-evident.
Case 2: Beijing Shangtang Printing
Shangtang Printing, a well-known company in Beijing, with more than 500 employees and 8 large printing presses.
Business production is too busy, and even a considerable proportion of business is out of print processing. How do they get the favor of customers and the market?
1. Prepress. More than 40 people form a powerful publishing planning center, providing publishing partners with topics such as selecting topics, selecting materials, implementing program development, and planning for special books.
A close partnership between customers and the company.
2, after printing. They have one of the most distinctive "Shangtang Forum", inviting famous experts, scholars and customers to focus on specific products. Explain to customers about communication color management, product design and the reader's experience.
The Shangtang Forum has been publicly held for 8 sessions, providing customers with a continuous and rich post-press value-added service, and the company has also received substantial returns.
Indian companies have entered the era of wisdom
Today's market environment has put forward higher requirements for printers. The era of equipment and physical strength is gone forever.
The printing industry, the era of wisdom has arrived!
Enterprises must be transformed from a production-oriented to a service-oriented type, from a production model with heavy assets and heavy technology to a marketing model with heavy market and heavy service.
This is the only way out for printing companies. "Before the big print, small print, and long print" is the embodiment of this idea.
Transformation and upgrading require wisdom. Where does wisdom come from? Study and think eagerly, and vigorously introduce elite talents, and the funds and resources will be tilted toward the wisdom carrier.
The road to printing is still bright.